Shownotes
Your Meta ad account isn’t underperforming because of your product.
It’s because your content sucks — and your ad account is starving for better creatives.
In this solo episode of Ecom Growth Insider, I break down a real client case study where one single UGC ad outperformed over 100 branded videos, slashing CAC by 20% and saving a losing ad account.
Inside, I cover:
- Why your ad fatigue isn’t a budget issue — it’s a creative issue
- How Meta’s Andromeda update has completely changed the game
- What happened when we replaced 100 branded ads with one influencer video
- Why Meta pushed 100% of spend into a single UGC ad overnight
- How we dropped CAC and frequency while boosting engagement
- The new rules of scaling with volume, velocity, and creative variety
- Why engagement rate now directly impacts performance — and how to measure it
This isn’t theory — it’s a real-world breakdown of what actually works in 2025.
If your ads aren’t converting, this episode will show you exactly what to fix.
🎧 Listen now and get inspired to rebuild your creative strategy from the ground up.