Shopify superhero Ilana Davis details that while page tabs may seem like a great way to share information with customers, they instead tend to overwhelm, confuse and drive away potential sales, while interfering with accessibility.

A consumer coming to your site is more often than not visiting for an exact reason, whether it's to purchase your product or to learn something specific about it. Hiding these details behind a variety of tabs confuse and irritate visitors, rather than effectively presenting the information they want. 

What's more, it can effect SEO, as details you want to appear in search engines such as Google can be lost in the shuffle. Presenting this information clearly and upfront will increase not only website conversions, but also external traffic.

Sponsors

Thank you to Shogun sponsoring the Rolled Up Podcast Network. Nomad increased page speed, resulting in a 25% increase in conversions, a 15.6% reduction in their bounce rate, and most importantly made 25% more per sale when switching to Shogun Frontend.

Mentioned in this episode:

Triple Whale - Whale Mail