Artwork for podcast The Google Ads Podcast
Managing Spam Leads on Your YouTube Ads | Lead Generation 101 Part 6
11th November 2022 • The Google Ads Podcast • Solutions 8
00:00:00 00:09:09

Share Episode

Shownotes

Worried about getting spam leads from your YouTube ads? John is here to show you how to identify them and he then offers tips on what you can do about them.

Lead generation is key for any business, but in this age of click farms and fake traffic, it can be tough to figure out which leads are worth pursuing and which ones you should ignore.


But with the right tools and knowledge, you can streamline your lead generation process and improve your bottom line.


Starting with this video, you'll be able to focus your efforts on quality leads and get the most out of your ad budget as John walks you through the process step-by-step so that you can avoid wasting your time and money on leads that won’t convert.


Watch the video now and learn how to protect your business!


This is the last part of Lead Generation 101 and if you haven’t watched the previous parts of yet, you can watch them here:

https://www.youtube.com/playlist?list...


PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers. Thank you for the overwhelming support you’ve given us! We value you and your growth with Google Ads. 🖤💚🤍


0:00 Intro | Lead Generation 101 Part ​​6

0:38 Managing Spam Leads on Your YouTube Ads

4:10 Work with the best Google Ads agency in the world

4:50 Metrics that indicate spam leads

6:03 Best way to measure customer intent

7:18 When to shut off your remarketing campaign


Related videos:

🪨 Fraudulent Traffic Is Way More of a Problem Than We Thought! Here’s How to Fix It: https://youtu.be/nXr19dQ6LN4

💸 Click Bots and Fake Traffic Cost Online Advertisers $35 Billion a Year: https://youtu.be/G2xZWVEmvko



Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.

Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...


This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

https://youtu.be/_mOv9_qrtpg

https://youtu.be/syadgcDVntU


Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

https://youtube.com/playlist?list=PLp...


🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

https://youtu.be/9TziUBrF_hs

Apply here: https://sol8.com/apply/


💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/


👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

------------------------------------------------

👉 Want to become a Google Ads expert?

We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam


⬇️️ You can find us here ⬇️️:

Website: https://bit.ly/sol8-home

Twitter: https://twitter.com/solutions_8

Facebook: https://www.facebook.com/solutions8llc

LinkedIn: https://www.linkedin.com/organization...

#googleads


Transcripts

JOHN:

Instead of YouTube here, go over to the left and click on content

JOHN:

and then go to where ads showed.

JOHN:

Now what we want to look at is an abnormally high amount of click the

JOHN:

rate, and sometimes it's not here where you're seeing your clicks come through.

JOHN:

So I've been doing a pretty good job at spam.

JOHN:

Spam compliance, I guess I would say.

JOHN:

But that's, that's kind of how this is gonna look is you're

JOHN:

gonna see an abnormality by saying like, that can't happen.

JOHN:

No one watches, no five individual people see five individual ads that

JOHN:

all five click and all five convert.

JOHN:

It is a way to see that.

JOHN:

Now what to do if YouTube is bringing in spam leads?

JOHN:

Most of the time you have to look at the content area and see if

JOHN:

there is a high degree of click.

JOHN:

The rate abnormally high, your average click, the rate on

JOHN:

YouTube is gonna go above 1.5%.

JOHN:

Rarely.

JOHN:

Oh, it's a how are you targeting on YouTube?

JOHN:

Do you use the same logic on YouTube for curd as you do on search?

JOHN:

Yeah.

JOHN:

So that's the bottom of the funnel.

JOHN:

Yes.

JOHN:

Cadence.

JOHN:

So the where I go bottom of the funnel on YouTube is very, very,

JOHN:

very specific towards like the brand name, like of a product.

JOHN:

If we're reselling something or something that is, exactly what I would use

JOHN:

on search, I will use that in a dsk or what they search recently or what

JOHN:

they're currently in the market for.

JOHN:

I wouldn't necessarily use bottom of the funnel to an affinity.

JOHN:

Sometimes bottom the funnel to an InMarket audience.

JOHN:

If it's like just completely obvious, like what we're doing right now is my bottom

JOHN:

of the funnel audience to the people that are looking for an SEO and SM agency.

JOHN:

Perfect.

JOHN:

That's bottom of the funnel.

JOHN:

I guess that's middle of the funnel.

JOHN:

They know that they need some sort of online presence in online marketing,

JOHN:

and they might be looking for seo, maybe some ppc, and I'm here saying

JOHN:

like, here's all the ways that PVC is amazing and what and how to market it.

JOHN:

Yeah, usually for Bob and the funnel, you're looking for hyper specificity,

JOHN:

not necessarily who they are.

JOHN:

You're looking for what are they doing, and then that's when

JOHN:

you're trying to insert yourself.

JOHN:

Now for spam leads Here, I'll I'll see if I can find some spam in our account.

JOHN:

Let's do that.

JOHN:

This would be fine.

JOHN:

There's John, before that, I'm sorry, a Neil had a, a comment, and

JOHN:

I think it it's relevant in here.

JOHN:

Uh, He says funnel stages can be talked about in terms of audience and

JOHN:

their awareness level or at content.

JOHN:

. Yeah.

JOHN:

And it's usually a mix of both.

JOHN:

And like with their awareness, you should be matching with your ad content.

JOHN:

That's exactly right.

JOHN:

What do you prefer?

JOHN:

Cuon is, uh oh, actually I do all three.

JOHN:

I like to use people search recently people in market and dsk

JOHN:

those three, usually one there.

JOHN:

And sometimes my affinity bettered to my in market, which was kind of surprising.

JOHN:

But I like to test all three in different ad groups.

JOHN:

That's usually the best way to do it.

JOHN:

So check this out.

JOHN:

Let's see if we can actually find some spam.

JOHN:

All right, here's our account and let's do this last seven days.

JOHN:

And you'll see our, it clicks an engaged view conversions, which is so sweet.

JOHN:

Oh, it's matched.

JOHN:

I love it.

JOHN:

Uh, It's amazing.

JOHN:

Cool.

JOHN:

So let's do this inside of YouTube here.

JOHN:

Go over to the left and click on content and then go to where ads showed.

JOHN:

Now what we want to look at is an abnormally high amount of click

JOHN:

the rate, and sometimes it's not.

JOHN:

Where you're seeing your cooks come through.

JOHN:

So I've been doing a pretty good job at spam.

JOHN:

Compliance, I guess I would say.

JOHN:

But if you look at like last 50, for example, is there one that

JOHN:

has like a 70, 80 or 90% click rate with more like five clicks?

JOHN:

Or where the conversions are coming through?

JOHN:

So here's one.

JOHN:

We have a hundred percent view rate, which is an odd one.

JOHN:

You have 12 impressions and three clicks, which is odd.

JOHN:

Now, we did not get a conversion from.

JOHN:

So that's okay.

JOHN:

And our conversions are, we're not really getting spammed right now,

JOHN:

so it's hard to tell anybody have a, a YouTube account that's gonna spam

JOHN:

right now, or a YouTube campaign?

JOHN:

Does anybody have one?

JOHN:

I can.

JOHN:

Okay, this is not a glitch.

JOHN:

I'm interrupting because I need to remind you that I'm always

JOHN:

looking for people to join our team.

JOHN:

So if you're passionate about Google Ads and you wanna work with the best

JOHN:

Google Ads agency on the planet, please go to so late.com/apply.

JOHN:

Speaking of working with the best Google Ads agency on the planet, if you're having

JOHN:

trouble with Google Ads and you want professional help, That's what we do.

JOHN:

You can go to so late.com, that's s o l eight.com to apply for your

JOHN:

free, no obligation action plan.

JOHN:

And if I've given you any level of value at all, maybe think about giving me a

JOHN:

thumbs up and subscribe to our channel.

JOHN:

That's how we choose the YouTube algorithm, so they actually know

JOHN:

that I know what I'm talking about.

JOHN:

If you have questions, comments, concerns, or confessions, hit me below the comments.

JOHN:

And now back to your regularly scheduled.

JOHN:

. Well, what we're gonna see is like five conversions from five

JOHN:

clicks, from five impressions.

JOHN:

So you have a hundred percent view rate, a hundred percent.

JOHN:

A click the rate, a hundred percent conversion rate.

JOHN:

That's an indication of spam, like you'll be able to identify that here.

JOHN:

If I go back, I don't even know, I'm just gonna try to see if I can find one here.

JOHN:

We haven't gotten spammed yet, so it's, might be impossible.

JOHN:

Yeah, these are all one click and one conversion.

JOHN:

But anyway, you'll see, scenario that looks like this, but it's

JOHN:

also more than two convers.

JOHN:

That's where you know you're getting spammed because that person is paying

JOHN:

someone to sit there and watch all the ads on their channel, click on every

JOHN:

single ad and fill out every single form.

JOHN:

So you're gonna be abnormally high.

JOHN:

You wanna purposely see kind of junk engagement, honestly, which

JOHN:

is kinda kind of sounds stupid.

JOHN:

Hey, look at that.

JOHN:

There's an engaged view conversion, no clicks and a conversion.

JOHN:

Boom.

JOHN:

I love that thing.

JOHN:

Engage view is amazing.

JOHN:

But , that's kind of how this is gonna look is you're gonna see an abnormality

JOHN:

by saying like, that can't happen.

JOHN:

No one watch, no five individual people see five individual ads and

JOHN:

all five click and all five converts.

JOHN:

It's a way to see that.

JOHN:

Septics says, Is it better to measure audience intent to show bottom of the

JOHN:

follow content or top with remarking with remarking works anyways you know

JOHN:

what's funny is I honestly, I'm a huge proponent of testing everything.

JOHN:

When we tested inside of here, my audiences.

JOHN:

I had these here.

JOHN:

So web advertising services in market.

JOHN:

This is a, a segment.

JOHN:

I did the ones that Google found.

JOHN:

I didn't do any dsk just because Google ads.

JOHN:

Imagine everyone that logs into Google Ads.

JOHN:

It's kind of everybody, but if I can see like in market for Google advertising,

JOHN:

one step below the funnel of what they're doing and what Google says sees to be

JOHN:

more of an in market and we saw that the conversions were coming from these two.

JOHN:

So I had left these two on Google advertising in market

JOHN:

for Google advertising and in market for SU and SEO services.

JOHN:

But most bottom of the funnel I could go that still had the volume that I needed.

JOHN:

So that's where I, I like to test them all against each other, all in one big go.

JOHN:

Like you tend in a room fight who wins?

JOHN:

You're gonna be right and wrong, but what's nice is it's a lot better than

JOHN:

just being wrong , if that makes sense.

JOHN:

The other topic, I guess for both the touch niches, meaning heavy

JOHN:

remarketing, is it work to run display marketing for low low cost services?

JOHN:

Yes.

JOHN:

And Caden, do you know if that's for lead January commerce or both?

JOHN:

That was more for uh, both.

JOHN:

Yeah, so here's the thing.

JOHN:

No, I would weight the CPA differences between your remarketing and your top or,

JOHN:

and your, and your cold traffic campaign.

JOHN:

If your CPA for remarketing is higher than your cold traffic campaign, reduced

JOHN:

budget, if it's still higher, shut it off.

JOHN:

What I mean by that is you're looking at did a person is, is it more expensive

JOHN:

to bring a person that was uninterested back to make them interested versus

JOHN:

going, just getting another interested.

JOHN:

It's a very simple calculation.

JOHN:

If I'm delivering a hundred dollars leads and $150 remarketing, drop

JOHN:

your budget and remarketing.

JOHN:

If it can't get underneath a hundred, spend.

JOHN:

$100 to get a new one rather than one 50 to bring one back after two

JOHN:

conversions, you get a free lead.

JOHN:

That's how, that's because you spend an extra hundred dollars

JOHN:

trying to bring those people back.

JOHN:

That's a good way to think about it.

JOHN:

First step, reduce it.

JOHN:

Second step, turn it off.

JOHN:

Obviously make your, This is just saying all things are good.

JOHN:

Ad copies, good audience is good.

JOHN:

There's nothing, wrong.

JOHN:

It just is more expensive to bring a person back.

JOHN:

That happens a lot especially if your time lag is one or two days and is

JOHN:

one to two clicks before they convert.

JOHN:

If you have a really short sales cycle or lead generation cycle, if your

JOHN:

time lag is really, really short, it's like, Hey, if this person googles

JOHN:

something, click and then convert.

JOHN:

Google something, click and convert.

JOHN:

Maybe a bad idea to say Google something, click in convert.

JOHN:

They're like, Please come back.

JOHN:

Just go move on to the next person.

JOHN:

It might be, it should be less expensive.

JOHN:

We did it.

JOHN:

We made through all the questions.

JOHN:

It was five minutes spare.

JOHN:

Well, just to say that little exercise that you did about guessing if it was

JOHN:

top, bottom, or middle of the funnel, only very few people guessed right.

JOHN:

again, that was Yeah.

JOHN:

Right.

JOHN:

That's my way of thinking about it and , I'm right and wrong, but it's a

Links