SMART SELF-MARKETING
Entrepreneurs know that smart self-marketing can lead to fame and fortune. But they don’t always know how to get there.
Is it luck? Is there a formula? Can anyone do it?
Today’s guest, Dr. Rainer Zitelmann, the author of How People Become Famous: Geniuses of Self-Marketing from Albert Einstein to Kim Kardashian; shares his amazing research and how you can adopt some of these celebrity techniques to grow your business.
What You’ll Discover About Smart Self-Marketing (highlights & transcript):
* How Albert Einstein used smart self-marketing to achieve fame
* How to define fame for yourself and your business
* How creating a brand dovetails with smart self-marketing
* What holds people back from engaging in smart self-marketing
* How being the face of a brand is smart self-marketing
* The subconscious beliefs that hinder smart self-marketing
* Short cuts to fame
* And MUCH more.
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Guest: Dr. Rainer Zitelman
Rainer Zitelmann studied history and political science and graduated with distinction. In 1986, he was awarded the title doctorate Summa cum laude. He then went on to lecture history at the Free University of Berlin from 1987 to 1992, before becoming editor-in-chief at one of the leading and most prestigious publishing houses in Germany, Ullstein-Propyläen. He followed this by taking up the role of section editor at the major German daily newspaper Die Welt, a position he held until 2000, when he embarked on a career as an entrepreneur. He set up the public relations consultancy Dr. ZitelmannPB. GmbH, which he quickly established as by far the leading PR consultancy for the German real estate industry. He sold the business in 2016. Zitelmann built his wealth through his entrepreneurial activities and as a successful real estate investor.
In 2016, Zitelmann was awarded his second doctorate, this time in sociology, with his thesis on the psychology of the super-rich under the mentorship of Professor Wolfgang Lauterbach at the University of Potsdam. The study has been published in the United States, the UK, China, and South Korea as The Wealth Elite.
Zitelmann has written a total of 25 books, which have enjoyed substantial success in a range of languages around the world. For example, his book Dare to be Different and Grow Rich has been published in 12 different languages alone. He is a popular guest speaker at events in Asia, the United States and across Europe. Over the last few years, he has written articles and given interviews to many of the world’s leading media outlets, including Le Monde, Corriere de la Serra, Frankfurter Allgemeine Zeitung, Die Welt, Neue Zürcher Zeitung, The Daily Telegraph, The Times and numerous media in China and South Korea.
Related Resources:
Contact Rainer and connect with him on Instagram .
You can also learn more about his work at rainer-zitelmann.com
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