From Autism to Entrepreneur: Jimmy Frank's Hot Dogs Inspiring Story

Jimmy Sherman: 00:00:00

Well I want to start up mulitple food trucks.

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And have employees manage them for me.

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I also want to get, like, other people

who are on this autism spectrum as

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myself, and they're getting them full time

jobs, So, they can afford to do stuff.

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Jeanine Sherman: There's a lot of

people in our disabled community

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that are struggling with depression

because they don't have a purpose

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to wake up to in the morning.

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Jimmy's dream is that we build

this to where we can have a good

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work based learning program.

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We can go back to our local community,

and give, uh, opportunities like this.

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That's his goal.

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That's his dream.

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Cliff Duvernois (2): Hello everyone,

and welcome back to Total Michigan,

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where we interview ordinary Michiganders

doing some pretty extraordinary things.

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I'm your host, Cliff DuVernois.

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So the show really is about ordinary

Michiganders, but I would have to

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say I don't think there's anything

ordinary about this Michigander.

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Because he's actually done some

really extraordinary things.

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And, uh, with that being said,

with a special guest today, people

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that have overcome adversity.

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I love everything about this and I

know you will too as we go on this

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journey of this amazing young man and

what he's been able to do in life.

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And how he's impacting

the community around him.

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So with that being said, ladies

and gentlemen, I would like to

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introduce you to Jimmy Sherman.

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Jimmy, how are you?

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Jimmy Sherman: I'm great.

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Cliff Duvernois (2): Excellent.

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And today with joining us as well

is Jimmy's mom, Jeanine Sherman.

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Jeanine, how are you?

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you

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Jeanine Sherman: I'm doing great.

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Thank you for inviting us.

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Cliff Duvernois (2):

Thank you for being here.

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And so Jimmy, if you would, you're

the owner of Jimmy Frank's Hot Dogs.

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Jimmy Sherman: Yes, I am.

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Cliff Duvernois (2): And why don't you

tell us what is Jimmy Frank's Hot Dogs?

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Jimmy Sherman: It's a food truck.

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We usually do events

that people ask us to do.

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We specialize in, uh,

Coney dogs and hot dogs.

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They taste delicious.

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I love them.

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We even have walk in tacos.

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Cliff Duvernois (2):

What is Walking tacos?

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Jimmy Sherman: Imagine a Dorito bag full

of meat, peas, and other taco stuff.

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That's it.

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And it tastes great.

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Cliff Duvernois (2): I love that.

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I'm probably the only person in

Michigan who didn't know what that was.

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But that sounds like super good.

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What I would like to do is, I'd like

to go back in time, to the beginning.

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of Jimmy's story.

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And, and Jeanine, I got

some questions for you.

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But, first off, why don't you, why don't

you talk to us a little bit about Jimmy's

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childhood and some of the challenges

there that had to been overcome?

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Jeanine Sherman: Oh, there

was a lot of overcoming.

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Jimmy, since birth we knew

that he had sensory issues.

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But we didn't really understand them.

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There was a lot of sensory

issues that we'd seen with him.

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Loud noises, startlement, he would, a

loud noise that unexpected could be.

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set him off to cry for

a half hour straight.

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Uh, he required a lot of tight

holding and being held a lot.

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And, we found that wrapping him

tight in blankets helped calm him.

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We weren't really sure what was going on.

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three years old, we recognized

that Jimmy needed speech therapy.

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And we reached out to our community school

district because that's where you start

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with, even before school starts they, they

bring in the resources for speech therapy.

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So we would bring Jimmy, took Jimmy

in for speech therapy and then we

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went off and, met with another speech

pathologist at a hospital who said

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to me, I believe your son has autism.

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And I I was shocked.

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It hadn't even come to my mind,

although autism does run in our family.

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I have quite a few, my brother is a

non verbal person living with autism.

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And I have several cousins

living with autism.

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Right away, knew =that I needed

to find services for my son.

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And we began our journey.

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Our journey of therapy

and we've overcome a lot.

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So Jimmy had, his sensory issues,

you know, continued quite severely

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through elementary school.

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Could be easily overstimulated.

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And, he didn't know how

to handle his emotions.

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If he wasn't understood with what

he had said, because he was, he

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clearly knew that he had speech.

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delays.

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So if, if you didn't understand one word

of what he had said, it could set him

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into, overload of emotions and a tantrum.

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He was very, nocturnal type person

where he just couldn't sleep at night.

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So then he needed longer

sleep during the day.

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Then that affected his performance.

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But we put him in, shortly after he

started speech therapy, we started

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occupational therapy and physical therapy

to give him, services that he needed.

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But we, it was a big struggle.

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Like I can't, it's very emotional

for me because where he's at now

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is he's just overcome so much.

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And has given us It's such joy.

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But, and to be a part of

everything with Jimmy.

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But he did really struggle and

struggled through elementary school.

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His teachers struggled at first

because, the autism awareness

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wasn't as prevalent as it is now.

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And so, and we were in a small rural

community where, the, education

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hadn't been put out there for

the teachers yet, like it is now.

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So everybody really tried

their hardest to help Jimmy.

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They had tears from educators,

as many tears as I was crying.

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I had educators crying because

everybody wanted to give Jimmy

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the best service as they can.

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And, Eventually after years of therapy

and, finding a specialized school for

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Jimmy, he was able to understand himself

better and learn himself, control himself,

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control his emotions, like share with

us how he was feeling or being able to

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just sense himself that he was being

triggered and how to retrain his mind

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to deflect and overcome those triggers.

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so through the like middle school

years, high school years for Jimmy.

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He really grew.

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And he grew as a student.

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And he grew with somebody

who really knew himself.

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And this is where he's at today.

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So today Jimmy is a person who he is very

proud of himself and he loves himself.

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He understands himself.

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He knows himself.

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He controls himself very well.

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Because of all the hard work

that he put in and his educators

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put in and his therapists put

in through the years for him.

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Jimmy's been blessed with some of the

best educators there are that really

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compassionate, who gave Jimmy their all.

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It's something I always

have to acknowledge.

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Cliff Duvernois (2): You were sharing

before the microphones went hot that

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one of the key pivotal points in

Jimmy's journey was taking him out of

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the regular classroom with 30 students.

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And then putting him in a classroom with

just 10 students and educators there.

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Talk to us a little

bit about that program.

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Jeanine Sherman: He was in fourth

grade, we hit a point in school where

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The resources at his, our local school

district weren't adequate for Jimmy

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and that was recognized by everybody

in the school district and us.

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And they found him a program

that was housed, it was still,

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he was still their student at our

school, Merrill Community Schools.

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But this program was

housed at another school.

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And it had more of an

individualized plan for Jimmy.

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So this.

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He moved on to this classroom where

there were ten students, a teacher,

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two aides, and it was very structured.

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It was structured almost like a

work week where Jimmy went to school

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Monday through Thursday and everything

that he did those days earned him

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points towards rewards on Fridays.

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So like he would get a paycheck on Friday.

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Jimmy had points on Friday.

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And then those points could be used

in the little classroom store, and

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the behavioral points that he got were

used towards like the class fun time.

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So every Friday they had a movie.

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You could have your snack that you

got in the store during the movie.

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And, it trained his mind to understand

like how our work week works.

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You go to work to get this reward.

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And then you can pay your bills.

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While he went to school, his

work, he earned the reward.

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And then he got, this extra time and

this fun time with his friends and they

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played board games and whatever else.

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If the student didn't qualify,

they weren't able to participate.

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And Jimmy from the very first

week he was there was like, I'm

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never gonna not participate.

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So in his mind he was

like, and he never did.

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He never had a week that he

didn't participate because to

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him right away he understood

that hard work brought a reward.

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He just understood that.

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And he flourished there.

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And he was a role model student.

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Once he finished the middle

school program, they were sad

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to see him leave to high school.

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And when he left the high school

program, his teacher told me,

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Jimmy's going to do big things.

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He's going to do really big things.

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And I can't wait to see what they are.

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And she's right.

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And he was, through high school,

he kept telling everybody he

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wanted to be an entrepreneur.

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He had a reading and writing

level of second grade.

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Cliff Duvernois (2): Because

he also has dyslexia.

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Jeanine Sherman: He also has dyslexia.

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And He just, but he knew he

wanted to be an entrepreneur.

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And he told everybody and he, he wasn't

sure exactly what he was going to do but

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he thought he would, at first he thought

he was going to do something online.

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Because he thought that was a

resource that he would be able to

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easily use is what he would tell us.

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Because, in high school he wasn't

driving and he still isn't driving.

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But, he thought that would be a

resource he'd be able to use online

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as his vehicle for entrepreneurship.

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So when he got ready to graduate

high school, we had our final

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IEP and they were looking at

where Jimmy would go from there.

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And that would be to our Saginaw

ISD's transition center, which

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is a place for students with

disabilities or learning disabilities.

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And they can go until

they're 26 and a half.

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So Jimmy was moving on to there.

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But unfortunately that didn't really

have much more furthering of education.

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It was more to learn

living and learning skills.

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They were able to enroll Jimmy into our

Saginaw Career Complex, which is a place

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for, typically high school students.

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But because Jimmy still fell under

the age of maxing out that service

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there at that, career complex, he

was able to go until he was 19.

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So he had He was able to go there

for their two year program into

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entrepreneurship around his day

at the Saginaw Transition Center.

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And so he was there, learning

to be an entrepreneur.

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there he started talking about

his idea of having a hot dog cart.

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Like, he wanted to be

a hot dog entrepreneur.

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And, he was, He was very

committed to that thought.

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And when he would work on presentations

at the Career Center, he would work on

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things based around having a hot dog cart.

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And when it came time to graduate

this last May,: 2024

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graduating from the program, I

said, my son deserves this cart.

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He's wanted to be an entrepreneur.

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This is what he's wanted to do.

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This is what he's talking about now is

this hot dog cart for several years.

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And my other children had opportunities,

if they chose, for college.

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They had sports throughout school.

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They had, were given vehicles.

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And Jimmy never had any of those things.

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His dream was to have a hot dog cart.

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And I said we need to

make this happen for him.

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For So how are we going to

make this happen for him?

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And we work towards making

it happen for Jimmy.

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Cliff Duvernois (2): So let's go back

and, and, uh, unpack a couple things.

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So your mom was just sharing that

you were telling everybody in

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school that you're an entrepreneur?

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Or you want to be an entrepreneur?

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Why?

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Jimmy Sherman: I wanted to start my

own business and do my own thing.

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I didn't want to work for someone else.

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Cliff Duvernois (2): Ha,

ha, ha, ha, ha, ha, ha.

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I love it.

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And what eventually made

you settle on hot dogs?

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Jimmy Sherman: Well hot dogs was like

ok I can get a small hot dog thing

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for like, so and so I can, get the

permits and whatnot for so and so.

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It's like, okay, if I want to start up

anything else, you need a lot of money.

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But this I could probably do for a

bit cheaper and it has room to grow.

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So it's not like it has

to say a small thing.

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So I just figured I could start

out there and see where the rest

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takes me, experiment a little.

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I mean, nothing was really set in stone.

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I just figured, help me get on the

right track for the future, type thing.

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Cliff Duvernois (2): Tell me

about, because it seems like every

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entrepreneur has that first experience.

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And I know I might be jumping ahead here.

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But I want to get to this because

I think this is so critical.

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What was it like when you

sold that first hot dog?

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Like, somebody actually gave you

money and said, You know what?

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I want one of Jimmy Frank's hot dogs.

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What was that like?

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Jimmy Sherman: Oh no, I wasn't

actually by the hotdog cart.

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I was actually by the

road in a hotdog costume.

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and I wound up getting sunburnt

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Jeanine Sherman: Oh no.

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Cliff Duvernois (2): Oh no.

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So let's go back a little bit.

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Because your mother was talking

about this entrepreneurial program.

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And the video I saw online of you

had, yourself in this hot dog costume.

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So is this, is this something

that you learned like in the

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class, like about promotion and

marketing and things like that?

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Or is that just something you're

like, you know what I need?

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Jimmy Sherman: Oh no, my mom just

bought the costume as a joke.

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And I put it on because like, why not?

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Jeanine Sherman: my friend, a couple

days before our first event, sent

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me a picture of herself wearing

a hot dog costume a friend owned.

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And I was like, where'd you get that?

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And she said, Amazon.

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And I said, We need one

of those just for fun.

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So I ordered it, just for fun.

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We didn't even know how

it would come in looking.

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And it was sitting in the cart.

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And so our first event, it was just

sitting there and we were getting the

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cart ready and there was a lot of,

first day, like, stresses of, you know,

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whatever, any first day job, right?

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So we're all like, several of us are in

there just trying to pack things, unpack

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things, decide where we wanted things.

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And we're opening up soon

and Jimmy's in there.

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And I think we were overloading

his sensory and he's just like,

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I'm putting on the hot dog costume.

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And we never had it planned.

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It was nothing.

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It was just like, we didn't

even know if it would fit him.

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It was still in the package.

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It wasn't even open.

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Yeah.

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And he threw it on and he's

like, I think I could do this.

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And he went and stood at the road and

started waving to cars just like that.

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That's how it all happened.

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and he's just waving to cars.

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And we were at that event

for three days, four days.

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And the next day, people that drove

by the day before recognized him.

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So he's starting to get the

honks and beeps and stuff.

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And tell her, Jimmy, you just went

with it, like eight hours a day,

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the bat, and it wasn't even a plan.

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but knowing, you know, marketing

now, like he's taken it further.

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Jimmy Sherman: Well, the thing was,

there was already, so many people inside

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the kitchen, fitting one more person in

there would be, like, a whole hassle.

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There's only so much space.

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If, two people's moving around in

there, that's, already, maximum capacity

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with that size of the food truck.

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So it was like a whole, okay, I

can't really be in there type thing.

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I'm just going to wear the costume and

try and get people in from the street.

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now though, we actually have a little

popcorn machine and a small table outside

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of the food truck that I'm serving at.

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So I'm just going to be like standing

there with the hot dog costume

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on selling popcorn to people.

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Cliff Duvernois (2): I

absolutely love this.

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for our audience, we're gonna take

a quick break and take our sponsors.

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When we come back.

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we're gonna talk a lot more about,

Jimmy Frank Hotdog and, uh, the business

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they got going here and, uh, what

you can expect when you visit them.

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We'll see you after the break

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Are you enjoying this episode?

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: 00:16:47

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goodies, as well as upcoming guest

notifications, and so much more.

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Just go over to TotalMichigan.

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com, enter your email address today.

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Hello everyone, and welcome back to

Total Michigan where we interview

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ordinary Michiganders doing some

pretty extraordinary things.

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I'm your host Cliff DuVernois.

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Today we're talking with Jimmy

Sherman, owner of Jimmy Frank's Hot

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Dogs, as well as Jeanine Sherman.

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And before the break, we were

talking about how you had

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this entrepreneurial journey.

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You want to be an entrepreneur.

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You've decided on hot dogs, right?

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Very clever.

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And at some point in time, you

came to mom, and you said, I

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want to start a hot dog business.

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So mom, Jeanine, I'd like to ask

you, what was your reaction to that?

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Jeanine Sherman: Well, I asked

him, I said, Okay, well this

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probably could be doable.

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what brought you to this?

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what made you come to this decision?

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Or, you know, like, and he basically

told me, he said, I feel that

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this is something I could do.

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I feel like it's something affordable.

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I think it'd be something that I

could start up with little money.

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And then I could grow it.

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And he said, I, it's simple.

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Then other food trucks.

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And I like hot dogs.

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That's what he said.

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I like hot dogs.

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He's always liked hot dogs, so.

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He's just.

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Cliff Duvernois (2): it's

not just any hot dog, though.

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What brand do you use?

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Jimmy Sherman: Koegels.

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Cliff Duvernois (2): So why is it

important to use Michigan products?

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Jimmy Sherman: We live in Michigan.

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We, uh, stay here like our entire life.

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It's like a really nice place.

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Why not, give back to a community

and support our local brands and

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whatnot, Speaking of which, you

have more than Koegels though.

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We have Better Made Chips.

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We have Faygo soda.

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All which is delicious.

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Jeanine Sherman: We like Velasic Pickles.

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Yes,

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Cliff Duvernois (2): Yes.

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And they're a Michigan business too.

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Michigan

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Uh, so tell me, talk to me about

some of the challenges that

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you've had in starting a business.

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Jimmy Sherman: Challenges would

have to be, getting all the

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permits and stuff you need for it.

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Cliff Duvernois (2): yes.

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Jimmy Sherman: Which is,

in itself, is a headache.

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Cliff Duvernois (2): Right.

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Jimmy Sherman: We're, still

trying to get certain ones.

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What was the one we're trying to.

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get again?

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Oh yeah, we're trying to

get like fully licensed and

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Jeanine Sherman: So we, yeah, we've

put in our full application to have

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our trailer inspected for inspected

for its permanent licensing.

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Oh,

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licensing.

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Cliff Duvernois (2): so there's

temporary and there's permanent.

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Jeanine Sherman: Right.

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So we started with temporary licensing

just to see how this was going to

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go for us and to learn the ropes.

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it was suggested to us to do

that and I asked the health

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department if that would be okay.

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And they said they, they recommend that

too, like your first few events, pull a

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temporary and, get acclimated and learn

everything and, and, and have a better

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understanding so that way when you come

in for your full licensing, you, you

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know, you, you have more experience.

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I mean, people have done it

without and then, you know, had

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