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PR & Law - Cam and Ewan EPISODE 19, 17th August 2020
Episode #19: McDonald's Plunged Into Crisis Over Serial-Dating CEO, Why His Severance is Threatened, How to Manage Crises on Social Media, and the Booming 1980s Adult Film Industry

Episode #19: McDonald's Plunged Into Crisis Over Serial-Dating CEO, Why His Severance is Threatened, How to Manage Crises on Social Media, and the Booming 1980s Adult Film Industry

We dissect the fascinating case of former McDonald's CEO Steve Easterbrook, who was fired last year for having a consensual relationship with an employee in violation of the company's policies. Fast forward to this week, when McDonald's management announced they uncovered other relationships and sued Easterbrook to claw back his severance package. We'll explain why this case is groundbreaking, and take a look at the fascinating legal and PR implications.

Then Cam dives into social media, particularly how companies should plan for a crisis. He shares a number of tips to lower risk and make sure companies are communicating effectively online.

Also: a look at Norsemen on Netflix, an incredible podcast on the 1980s adult film industry and scandal that nearly brought it to its knees, and a few jokes at Quibi's expense!

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Show Notes and Links

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Hosts

Ewan Christie is an employment lawyer and partner at Duntrune LLP in Toronto, Ontario, Canada.

Cam MacMurchy is the director of global communications with one of the biggest technology companies in the world, which is listed in Hong Kong. He is also the curator of the Digital Bits PR and Communications newsletter and blogs at CamMacMurchy.com.