In this episode I interview TikTok expert Michael Sanchez, we discuss how you can use the social media platform TikTok to organically grow your social media presence.

Michael in a lot of detail explains how these short clips can make a world of difference in the success of your business, if used correctly.

Michael explains how keeping up with modern platforms seems a lot more daunting than what it actually is, he shares tips and tricks to overcome your fears and difficulties.

https://www.michael.consulting/

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Joy Nicholson 0:02

Hello everyone today I have a very exciting guest on my podcast. His name is Michael. And Michael is a TikTok expert. Now he got highly recommended by a few different people when I posted on Facebook that we need a podcast or expert in TikTok so Michael has been doing TikTok for a number of years. And he's pretty good at it. And today we're gonna dive into TikTok. What is TikTok, if you don't know what TikTok is, and how you can get on TikTok, and also most importantly, how you can grow your TikTok organically without it being ads. Hi, Michael, how you doing?

Michael Sanchez 0:33

Pretty good. Thank you for having me. I'm really, really excited. I know, we talked about on Facebook Messenger real quick. And we're like, Okay, we got to do this. There's something good synergy here. So yeah, happy to be here. Hopefully, I can answer some questions, give some value and see where the conversation takes us.

Joy Nicholson 0:48

Michael Sanchez 1:36

Joy Nicholson 3:57

But that's so much fun though. Because, you know, you've got all this experience in all these different fields. So, you know, you can really combine some really serious mean skills all together. So that's very cool. This or you call this thing in if NF t what is it called?

Michael Sanchez 4:13

NFTs. Now non fungible tokens.

Joy Nicholson 4:15

This is how clueless I am, but I have a friend that is killing it with it. Can you please tell us about these things?

Michael Sanchez 4:22

Well, the today, I want you to look at the original date, because I have purposely chosen those things. I'm like, I don't have time to learn all this other stuff. So NF TS has now been put on the backburner. But this month starting last week, it's like okay, this is going to be a big focus. But I guess the way that I would explain NF T's from the perspective that I have, that's very limited, and I have no clue what I'm talking about technically, as it's the idea of having ownership on something digital. So yeah, you know, most of us will see an image which is more popular and fts. Right now. Let's say it's a digital image I created and people are buying installing it. Of course, you can just take a screenshot And you own it. But it's more of having the ability to have social proof that everybody agrees that that person is the owner through what they call the blockchain. It's kind of like this technology that, you know, show some kind of sense of like, true ownership, which, including myself, like, it's just an image, I'll just screenshot it, who cares. But, you know, I was listening to his podcast, and I thought they had a really good idea. And NFT's is starting to move in different ways, from outside of the images, it's becoming more of a utility. So you know, maybe the NFT like Gary Vee does, then his unlocks ability to go to conferences to have one on one calls with him. It's like, if you have the key, which is this NFT, you get access to this thing. And the same way, if you're verified on Instagram, the check mark is nothing. It's not a real thing. It's this idea. But you are locked status, you unlock, you know, potentially better brand deals, because it's kind of like you're verified. But um, someone gave me an example of something that's a utility, I thought it was really good. He's like, How many times have you played a video game, and you've unlocked something like a character or whatever. But when you're done with that game, it kind of just sits there and collects digital dust is like, what if you could trade it to somebody else or sell that to someone else who is interested? And they can get that like, you know, skin or that outfit? Or that, whatever it might be? That's like the marketplace of the transaction, or if you can upgrade it to some and I was like, Okay, this this kind of makes sense now, so, yeah, that that's like, I guess a brief way I would explain it, there's so many better videos and demonstration examples, I'd highly suggest checking it out. Again, I think it's like whatever, but everybody that I look up to and everybody that's usually really good at early adoptions. They're all in on it. And I'm like, Alright, I guess I gotta learn part of the same way that people here listening like okay, tick tock, I guess I got to figure this out. Because Instagrams doing it, Facebook is doing it, YouTube's doing it. So you know, short form video, I got to figure it out.

Joy Nicholson 6:55

Because I mean, TikTok is really like if you look at real Instagram reels and YouTube shorts, and I mean, that's really just copying or modeling the Tick Tock thing, because that's really what it is.

Michael Sanchez 7:05

Yeah, it's even. It's even extending further to to Pinterest. Pinterest has the idea pins, which is the same thing, Facebook release reels, LinkedIn had it, I think they pulled it back. More recently, which I find really interesting is that Netflix is coming out with their own version of Tik Tok, which sounds bizarre, but the idea that they're testing is as a separate feed, where you can see trailers, or you could see little moments of its let's say, I watched the movie, like the Lion King, for example, that it might start to suggest little clips the same way that it does on Tik Tok, or YouTube, where you might see a little like, Oh, I love this scene. It's 30 seconds. I love when this happens. Now Netflix is doing that with their own stuff. So it seems like short form content that's really just jam packed. Like real quick little information bite, I call it a dopamine hit, where it's like this little thing. You're like, Ooh, I kind of like how that made me feel or the motion I felt. It just seems to be rolling out on all social platforms. It's not going away. Everybody's ramping up for it. So if you figure out tick tock, you more or less can figure out all the other ones because they're all copying tick tock. So you figure out the real one, the the rest is kind of follow suit.

Joy Nicholson 8:15

It's a how do you get that 30 seconds off? Almost like 30 seconds of fame? Like how do you pack so much dopamine into that 30 seconds study? Must be some psychology behind that.

Michael Sanchez 8:26

Yeah, I mean, I think one of the most obvious things and this is one thing I think most people kind of overlook is really understanding who your audience is and what the problem is they're facing or what can make them get an emotion. I know that's like people probably hearing this like Yeah, I know that. But if you can, I would highly suggest going on Tik Tok downloading it already have it, open it up, go through the for you page. And don't watch it from the perspective of is this entertaining to me. But think of to yourself? What is entertaining about this to the audience that's supposed to be seeing it. So I see cat videos, I see these stupid prank videos that are not funny to me. But I'll have to look at it very objectively like okay, the audience's for 10 year olds or 15 year olds. I think it's stupid as a 30 year old man. But like, you know, a 15 year old my life this because okay, there's bright colors, there's little kittens being played with. There's like whatever it might be, I would highly encourage looking through it and dissecting more of like, what's in this? What's the story? What's the elements, and you very quickly, if you can kind of start to train your brain to do this, you start to pick up on patterns, patterns that you don't necessarily think are important. But once you've kind of trained the out of your mind, you'll be able to start to dissect content very quickly. So if there was like, if I could share my screen right now or be in front of people, I can more or less look at any video within five seconds, pause it and be like, what was here? Oh, they talked to a problem. And then they quickly gave an example or results. And now they're giving me a demonstration. And the reason why while they're giving me a demonstration of talking about a desired result that I want, so that might manifest in the sense of like, oh my god, I'm getting In the forest, and this is so expensive. Let me just show you what what I have to pay for. Look at this right here like this is five years. Like I'm saying a snare I don't know, I'm just making this off the top of my head. It might visually look funny. It's like, oh my god, this woman so funny, she's just talking about, but when you really break it down, you can quickly discern like, Oh, this is just very basic storytelling. Like, it's not really that crazy. I think the problem is that people naturally normally on tick tock, they tell it in a long story, but it needs to be quick. Like, you don't need to show three examples. Give me one, you don't need to ramble on just give me one single sentence talking to a problem with desire. So might be like, Don't you hate it when your kids just have peanut butter and it gets all over the floor. This is what I use. It helps every time. Like that's such a simple thing. But I gave a problem I presented desire, I gave a call to action of this what I did, I gave anticipation it's just a single sentence. But those little things I think people need to focus on little bit more, that seems to be the framework, that seems to be the thing that most things have in common. Now, obviously, different niches have different story types or the way they do it. So if you're a mom, you might talk in a certain way dress in a certain way. Versus if you're like some guy into cars, like that might be a totally different way. But the underlying premise is storytelling, and the framework there, it's always there. It's always present. It's just you got to kind of look at it slightly different. more from that objective, analytical standpoint versus like, I don't get the joke. Doesn't matter. It's not for you. Why did they get the joke? What made them laugh and you know, looking at all the time I look condom like this is so stupid, but oh, I guess it's funny to her because, you know, to me, like I guess she has a dog and this happened to her too, or whatever.

Some people have this perception that Tik Tok is just all about dance videos and things like that. And hey, I I was right on that bandwagon about six months ago. And I was like, crikey, what is this big fuss about his bloody platform, I couldn't get it. And then I went on it. And I was like, Oh, I see it now. And there's people that I've been following for a long, long time, other marketers and they all or most of them are all on Tik Tok. And they're using tick tock for business. You know, they literally doing like, and I, you should know, Rachel, big marketer. She's also begun to kick from community. So she's on there. And I like to follow her videos, because she's got short snippets of just really great content. So ticked up for business, I think has been exploding in the last I don't know how many maybe a year or two. I don't know how this is.

Yeah, I would say but I think it got more people's attention. Mid 2020. Yeah, around like the pandemic started happening. And people were like, what's this app? My dad, including hated the app made fun of it. And then within about a week, that's his number one app. I just talked to him last week. And I asked him, you know, what is your normal day look like and I, we looked at his phone, tick tock is about an hour and a half. And then everything else like Instagram was like 10 minutes, 20 minutes or whatever. It's just because it's so good at showing presenting content. So you have our 2020 I think the marketers started to realize how addicted they were not as addicted sounds bad. But like how hooked it was where it's like, damn, this is really good. And then I think their marketing will started to turn where it's like, wow,

They can become addicted. You know, people come addicted to their content, I've noticed that there's so many mark. And they're not just marketers like other people that I'm following, which is not the Don's dancevideos, I was like, Oh, wow, this is really good. And the same as your follow those patterns and look to see what they do what I say to actually make you want to, you know, watch them. Do you have tips for businesses? Michael on TikTok?

Yeah, um, tips for businesses, I'm trying to think of like, what's like the most distilled, basic thing that people, I guess, I'll say this thing, I haven't really talked about it publicly very much. It's something I want to create, like a little free mini lesson on our training. But all this other stuff is great. If you could do a trend, amazing. If you can have an hour, all this other stuff. It's cool. It's great. But I think a lot of people lose sight, especially business owners on the little things they can improve on ahead of time, without even being like the technical stuff. So I guess like a basic example of this, like, if you're going to go on a date with someone, you if you have a really good personality, and you're funny and you're bubbly, and you're positive, you're good to go. Like you can come looking schlumpy you can have your hair, it doesn't matter. Most people you know, they just enjoy you for you. But on the opposite. If you have a really shit personality, and you're rude, but you have a nice watch, and nice clothes, it doesn't really matter because the core fundamental pillar of who you are, it's not really that well. So I use that as an example where if you can get really good at copywriting if you can get really good at storytelling. And if you can get really good at like, nonverbal cues, things that people can pick up on, your videos will just tend to naturally do good. And if you can add all that other stuff on if I show up with a nice watch, I smell nice. I got a haircut. It just adds to a more likelihood like oh, he's handsome. Well, he's charming, but you know what I mean, if you don't have that core thing, so I would say maybe one thing to think about is looking at these tic tock videos and also planning. And you know, for especially for businesses, it's gonna come down to more educational, you could do the trends, be fun, you could do all that stuff, it's great. But if you're going to do more of the direct content, I would say, one look at your body language like really, for anybody who's watching the video right now, if I'm like this, and I'm like, I'm so excited to tell you about something. This literally changed my life, it doesn't sync up. And I noticed a lot of business owners, they're frozen. They're so rigid. But if I was like, a kind of my Mike's on punch, if I'm like, oh my god, guys, I'm so excited. Like, all the sudden, you know, we've evolved and we grown up to see visual cues, I think there was a study where they showed a mom staring at her baby stone face doesn't make any facial expressions, that baby freaks out and starts crying. And it starts like, because we're just evolved to look at the face to see the body and the moment the mom smiles, the baby laughs and it goes back to normal. So as a young age, we're trained to see this body language of visual cues. So I think it's a very easy, simple, low hanging fruit. Don't need to figure out any crazy tick tock stuff. If you can want to figure out your body language, make sure it syncs up, use your hands if you're going to use something like, here's something For watch the video. If you guys can watch the video, I'm pointing my fingers. Here's one thing you got to do right now, to just explode. Like these hand gestures, these big grandiose ones, it just pulls you in. Maybe also, the second thing I would say is tonality. Wrong. Like if I said, Oh my god, guys, this is the most impressive thing. It's like, Dude, you sound so bored. But I'm like, Guys, you might want to turn the volume down and talk a little louder on the mic. Like, oh my god, guys, this is crazy. Like that just makes you feel excited. You feel more eager, eager, or on the opposite. If I'm like, Okay, guys, I got a secret for you. But don't tell anybody like that lower tone pulls you in in the natural way that you would normally do that. So I would say body language tonality. And then I'll also say storytelling and more of that, like psychology behind it. What's the examples you're using? What are the things you're saying? Like these things are really important. So if I'm like, let's say you're a business and you're targeting a young demographic teens, I'm not going to say, you know, here's a really cool thing about Tina Turner. It's like Tina Turner. I mean, that's my mom's music she's listened to, you should probably do something that's more applicable to that audience. So it's like, here's something really good to know about.

Low baby, I don't know, I'm just sure doesn't first want to pop in my head. That's like a young person's rapper music, you know. So if you are going to think of things psychologically, to say, make sure it's something that's relatable to that targeted demographic? What do they look like? What are they buying? Who are they watching? Where are they consuming, it's a very easy way to relate if you can combine these three elements. I know that sounds so basic, and it sounds so simplified. But really, again, look at TIC tock, look at your favorite tic tock people and pay attention to body language to pay attention their tones and pay attention to the psychology of what they're saying, if you could do that, all of their stuff is fluff. It's all it's all icing on the cake. It does help. It does increase, you do want to pay attention to that. But it doesn't matter. If I'm doing all the cool chips and hacks and hashtag strategy. I'm just like, oh my god, guys, this is the most exciting news I've ever heard. No one's no inspired, no one's excited. So I think that'll be some of the most basic stuff, I would say, from a fundamental thing, maybe just like, as a quick little 32nd, you know, Crash Course, I would say one going tick tock, go search up whatever the field is, one thing you can do, and I would suggest doing is when you search it up on the tick tock app, on the very top right corner, you get these little three line rulers where you can adjust the settings, click that, you know, drop down, and then you can choose based off timeframes now to give you like, I want to see content with this keyword that has it in it for the last seven days, the last 30 days last 90 days. And I would say just consume that content, look at what they're doing. I'm not saying rip them off and copy them, but look at what's working for joy, or it's like, oh, we're the same niche. She's talking about mom stuff, okay, I'm a mom, maybe I can get some ideas from there. Simple thing you could do just do that. I would say go into other people, your competitors, comments, and read their comments, see what people are talking about. Because a lot of times, people will do something about let's say, for example, I make a video about substance abuse, let's just say about, you know, something that's really emotional. You might think it's like, oh, they want to hear about substance abuse. But if you look at the comments, it's like, oh, I have a family member that's dealing with that. I don't know what to do for them. It wasn't that the actual real true essence was that personal thing. And you can see people have 500 replies that answer or whatever that can be a cue to you to be like, how to deal with substance abuse. If your family members part of it, that's just going to work a little bit better. So you can start to get these better ideas and really understand more the psychographic information of what's really, really happening there. And I think the last thing I would say is don't don't overboard yourself. Don't try to do the most don't try to do 20 videos a day like Take it with ease. I feel like a lot of people feel this pressure, and they pump out content, they're doing all this stuff, they get burnt out, something happens, they love it, something doesn't happen. They hate it. It's such an emotional roller coaster, I would say, if you're gonna do a video for that day, set a time boundary have healthy constraints. I'm gonna spend 30 minutes doing a video today. That's it, that's it and be okay, if you didn't finish it, save it as a draft, but come back to later I think too much too often. Most of business owners that quit. They're just like, I'm overwhelmed. And I'm like, I get it. But like, you just gotta you gotta get some consistency there and something that's like reliable. So yeah, hopefully that answers the question to some extent. Was it like, you know, talking too long?

No, no, that's good. I like your answers, Michael, because it's like it's right on the money. And also something that I've out of experiences. And I mean, obviously, if you're going to talk about this as well, if you want to, is like when people comment, you can use those comments to turn it into content. Yeah,

Exactly and then on some people's profiles, including yourself, they can have the option where other people can reply to your comments. So you might be able to go to somebody else's page, and take their comment and reply to it, even if it's not on your video. Now, the downside, technically, is if you do that, technically, if that if your video goes viral, all that traffic is going to be going back to them versus you. Because most people are going like, well, what are they talking about? They're gonna click that comment, then it takes them back to that person's profile. So, you know, I'm not saying you shouldn't share the wealth, they might have helped you go viral. So hey, I hope you go viral in return. But at the same time, just thinking strategy wise, like, well, I'm also a lawyer, and that was a lawyers page. And all they're all going to the lawyer. I needed the traffic for me. But um, yeah, and that's, I mean, that's a very simple, easy thing to do. It's nothing to do crazy.

Like that. So this isn't, this isn't one of my podcast is about the experts like yourself in tic toc. And we also dive a little bit in behind the scenes on like, what makes people successful. And one of the things I've interviewed probably close to 70, people probably close to 80 people now my podcasts in the last couple of years. And one thing that is very black, the thing is focus and goals, in the fact that I've got them behind me, is there a certain way, Michael, that you set goals to achieve them?

That's a really good question. I try to generally work backwards. So I'll think about what it is I'm trying to achieve. So for example, like I want to be the president, I don't want to be the president, we'll use that as an example, that I just kind of learned afterwards. Possibly, I seen this recent blog post, it was showing presidents before their presidents and after they were done, and that the way they aged, it was it was pretty insane. We're like, Oh, my God looks like they put 10 years in four years, just from the stress of it. So I don't know if I want to be president without sense. But um, yeah, I try to work backwards. So I see, I want to be president. And then I think, Okay, what would I have to do before that I have to become on Congress, then I got to do that. And I think when I don't do that, once I work back to the point where I'm now I almost feel like, Oh, I just literally created the timeline. Now I just need to follow it. So I kind of have the roadmap for the most part. Generally speaking, I just try to keep it simple. Like, in terms of goals, I try to pivot, I try to make sure that I'm open to changes. So I'm not just so regimented, where it's like, I want to be president if like, let's say I have a criminal record, where it's like, okay, well, maybe not present, and maybe you need to do something else that might be similar. I'm not saying you know, you should give up on your dreams or whatever. But sometimes, you know, things come in a way where you recognize and you grow, like, actually not for me, it's like I did a YouTube channel, quickly realized, I don't really want to do YouTube videos, it just wasn't the way I like to create and communicate. And then I pivoted more towards, like, you know, creating more of the audio format versus the video format. But um, yeah, that's generally speaking the way that I create and set my goals. I know, it sounds so boring and so mundane. I do try to track it as best as I can. I should be diligent about it every day. But I use a system that I built, so it kind of spits out charts and visual cues and lets me know automatically of like, what I should do more of or where I'm falling or slipping off of that does help in terms of accountability. You know, one thing, one thing I'll say is this, something has tried this last year, and it worked so well. For me, I am hyper competitive. I will notice I don't care about something. But if someone else is interested in I regard myself a little bit better, or they're better than you know, I saw aggress or digress. So I'm so like, hyper competitive. I'm like, I got to do it, I got to compete. What I found that works really good for me is having a peer, someone that I can work a side with that might not be my direct competition. But let's say we're both doing a podcast and you're also doing one and we're on the same spaces or anything but you're like, Oh, I got this much. I found that by having a peer and seeing what they're doing bouncing ideas off of one another while we're going through it at the same time. Or there might be a little bit ahead of me, I have found has been super tremendous in terms of me being motivated and sticking to it. Because it's like if I slack for a week and then you're like oh my god, I got on the show because of my on my off man. I didn't do a podcast I got to do one. So it's like friendly competition. But I found that having appear for me at least and when I told other people they try it out has been tremendous in terms of like goal setting and actually achieving it. Yeah, I know my answer a little bit boring though. Like cool systems. And

it's not it's good. I like it. And is that accountability, buddy? Right. You need that accountability, buddy.

Yeah, exactly. Yeah, it's, for me, it's fun. Um, I've noticed that I've been way more productive and maybe even more driven to some extent room like, I can't lose, I can't lose. Maybe that's not for everybody. Obviously, like, not everybody's competitive. But if maybe you find yourself being a little competitive, that might help you out or maybe worth trying out.

Yeah, I completely relate with that. I've got a few different accountability buddies and a few different things that I do. So business and personal. So I completely and I am very competitive too. And I was like, You're not gonna kick my butt on this. Challenge, a stick challenge. And I did it with a friend. And she was about to beat me and I was on my treadmill at 11 o'clock at night that competitive decide there is no way you're going to beat me with this, I am going to win

I went to this one gym, I was I was so annoyed by it. But I told the owner I was like, Dude, that's so brilliant. What you do is, you go to the gym and you were with these heartbeat sensors. It's all you know, you could do it if you want to, you don't have to, but you put the heartbeat sensor on your chest. And what it does is all the screens around you at shows where you're at and where you're competing with other people. So for that our workout session, who is number one? How many times I want to and every single time I will look at people around me when it was like the last like Bert like the last sprint. Look up like, I gotta go. It's just so it'd be number one, but he was smart. Because for people like me, I was like, Okay, I'm gonna, like I'm gonna do a little bit more. But I was like, it's so gamified it totally had me going that extra mile

Gamifies quite big thing at the moment, right? I see a lot of people they gamify the the Zoom rooms and they gamify like basically the content. Is that something that you get into?

Oh, yeah, I'm super, super injured. I did a call today earlier this morning consulting for Tiktok. And I was just showing him how you can add extra elements into the video that gives people more of a reason to comment. So like for example, let's say there's a video of you and you're just in a white wall background room. Just boring. Nothing. Just going to comment about you. But let's say now I added a funny picture in the background. Now I can talk about the picture. Let's say I put you in where there's like a tank behind your boat or something. There's like another you keep adding these stacks on top of it. But the idea gamifying it is that when you create a tic toc video, how many things can you add where it gives people an incentive and reason to want to comment about without being obstructive to the actual video. So like, for you, for example, what I'm looking at right now, like you on camera, like if you had a bow tie, that's just I'm not saying you should wear a bow tie. But now that's one reason why you wear a bow tie. If you had like a really nice jacket on him like, Oh, I love your jacket. Like you just give these extra reasons but a gamifies engagement gamifies comments, it does all this gamification methods. So yeah, 100% I'm very much so in favor of gamifying as much as possible.

It's a quite, it's quite a fascinating concept for me, because I haven't really explored it much. But I know of a few people that are doing really well with the content because they do exactly that, you know, they just put a little elements in place and then make it fun. And they get people to engage on that content. You know, because yeah, yeah, almost like a almost like to border like a competitive thing as well. When your game a fun. Yeah, it's totally Yeah. Yeah, I like that. Are you a focused type person? And Michael, do you struggle to focus? Or are you very focused?

I do struggle to focus when I don't care about the thing. So if it's something I have to do, yeah, I do. Notice my attention kind of dwindles a little bit, or it's a little bit. It's easier to like, Hey, do you want to go? Yep. You know, versus like, no, no, just just don't bother me. I noticed when I haven't eaten till, like 6pm. That's when I know I'm really into the project. But if I've noticed, I've eaten all the meals I'm supposed to do. It's kind of like, okay, you're a little bit bored. Because of that, I try to only take on projects that I actually care about, I have noticed and I do try to pay attention to my natural tendencies of what works best for me, where I notice if I have to, let's say write copy, or I need to write big, long emails, I can't do that at night. My brain is just, it's not really optimized. So I do that for the beginning of the day, but more of this creative stuff where it's more like strategizing or working with data and reading charts where it's like, I can just let my mind kind of explore. That's generally when I work at night. I think that's helped me in terms of my focus, because I might have been doing the opposite. I'm like, right, you're supposed to write something and it's like two o'clock in the morning, like, Dude, I don't, I'm tired. I want to go to bed. But yeah, sometimes Yeah, I've been known to You have focused, come in and out here and there of like, pay attention, Michael, it's fine. We got this.

Yes, as entrepreneurs, we struggled to focus on time. So like, I know, that's my biggest problem sometimes as well.

Yeah. It's probably just something I think, in my opinion to pay attention to it's worth, like not maybe being negative about it. But like how I did, I was like, Why do I feel this way? And then I would kind of think about, I'm like, I don't like doing that stuff at night. So sometimes I'll have team meetings. And I'm just like, hey, if it's something where we're having a meeting at nighttime, and you need me to be creative in this certain way. No, like, so for the daytime, because I'm gonna, like have a healthy boundary, just let you guys know, like, I don't want to do that. Like, let let us emergency obviously, if it's an emergency, then you know, you got to do what you got to do. But for the most part, I think being aware and cognitive of like, who you actually are as a person, probably, you know, it's best

100% If somebody is sitting on the fence, they haven't started their business, or they're stuck. What advice would you have for somebody like that?

Ooh, that's a good question. The best advice I have they ever had, like, are they more normally like a nine to five kind of person now they're stepping into their own.

So let me give you some background. So this podcast is really for people that want to start grow an online business. And most of the audience is people that they just haven't decided yet. They're still on the fence, or there's people that have started, they had a great business, but it failed. And so they're kind of like, is this entrepreneurial journey really, for me? Yeah,

okay. Yeah, I'm trying to Google this quote real quick. It's something I think would be really good. If you're not embarrassed when you ship your first version, you waited too long. And there's another version of it. If you've launched your product that was perfect. You took too long to launch. I think this idea that I think most people wait and they hold off to they got the perfect this the right this. It's perfect. It doesn't happen. Like it never happens. I did this one we challenged for tic tock last year, when all the all the stuff shut down in America, like literally everybody was told to stay home. I felt bad. Because everybody was then going on tick tock, and then they're like, oh, I can make money from here. But they didn't have money to invest. People didn't have jobs. So I did this one week challenge was 20 bucks, five days, I got five of the top top tick tock people to do with me. Each day, we did a certain thing. So I talked about content strategy, the next person, this next person that really, really good 20 bucks. I had no clue what the hell I was doing. I had never done a challenge before. It was something that I conceived of and launched within a 24 hour period. And there was so many bumps, I had no clue what I was doing. I winged everything. And it was my most successful out of I think it was $20. So it's pretty cheap. You know what I mean? Like, that probably helps. But I did it just in my Facebook group, I think we had 600 people sign up and I think 580 attended. And from one day to day five, I think on the final day, we had like 400 and something that went through the entire process. I got, I think 200 video testimonials about that. And it was my most wing thing. So my example. And why I'm saying this is that sometimes you just have to do it like you got to do it sloppy. You have to do it messy, and you just got to figure it out. And if you're waiting for that exact moment, it is never going to come ever, ever, ever. Nobody has ever been like it was perfect. Maybe some things are lined up pretty well. But yeah, if you're holding back because you're just waiting for that thing. Don't you got to learn as you go grow as you go as you grow, I guess. Just do it. Just start you know, like, it's just time is time is precious. You don't you don't want to do all those people were like, I would have done that six months ago, I would have been here. Just do it. I promise you it's worth it.

I like that advice. Alex scharffen has a good quote that I really love. And he says that if your business is is perfect. And then if If then your business is broken. If you think it's perfect, then your business is broken, because you know, or I think I screwed up, correct. Oh, yeah. Yeah. Michael, this has been awesome. Is there anything else that you can add to the audience that I might have missed to ask you?

Um, in regards to tick tock or just general

General tick tock, wherever you want to make your mind go, it's fine.

I would say the things that I'm most focused on in 2024, social media and business as a whole because I know these are the most important things are going to happen for the future social side from the obvious of technology, getting really good at copywriting and getting really good at storytelling. I think if you can get good at copywriting you know what to put in your videos how to say it, how to write script I think most people copywriting, they think are just ads or things on a website. But technically copywriting is even what to say how to say why you should structure the things. So, you know, for example, if I'm like I was doing this in my business, I didn't really understand, here's three things you got to know, just simple swap of, here's three things you need to know if you're a lawyer, so you don't get sued. Like that. It said the same thing I just say, but it's short, it's condensed, sweet, the first three senses are talking to a problem identifying an audience. That is something that you would do when you write copy. But I think it's very, very important for when you speak it, and then storytelling, storytelling on social media, especially tick tock is, I'm starting to think is the most important thing for short form and tick tock videos, it doesn't matter what you say, it's how you say it, and how it relates to audience that's what really, truly matters, especially as tick tock gets more popular, more people are going to get on where people are going to be talking about themselves. But if you're that one person who's like, instead of, here's this thing that I use a my product, it's more of like, Hey, if you're struggling with this, I was too. I tried everything. You should try this out, like it feels more about them. And then hey, by the way, this just happened to be my product. Definitely, those two things are the ones I'm most focused on. I think everybody listening to try to get better at tick tock, definitely do that. And then if you want, I have a bunch of courses and stuff, it's for free, I'm not going to sell you on anything. You could just be me or I'll put the link or say a link, and you can just go consume it. There's no upsells it's literally just hear you go go learn, hopefully take value away from it. If you want to get more nitty gritty into like, you know, real structured things of this is exactly what I'm talking about. Yeah, hopefully, that's helpful.

So what often do you have currently for the audience, Michael? And where can they reach you to get this offer?

Um, I kind of don't have any offers. Right now. I'm switching up a whole new game plan for 2022. I think maybe the only offer that we do have is that we do work with businesses or business owners, where we help write and craft and create all of your strategy, write out your scripts, we do all your caption writing everything. So you just basically pop up, show up, read your little paper for the day. And then you just create the video. We provide examples. We do the one on one calls and everything like that. If you want to check that out, if it's something that might be of interest, you can go to hit the FYP com literally fyp.com. And yeah, that's pretty much it. I'm switching some things up. So I'm trying to give out everything I can for free and doing stuff on the back end of things. So yeah, that's probably the best easiest one.

Thanks, Michael. So you guys can definitely reach out to him. And yeah, maybe take Michael up on the offer on the free courses because content is king. Definitely. And that's something that's even awesome. Always like content is king. And it is because if you really good in content, it's such a great way to just drive organic traffic to all of your things without actually having to pay for it. So that's awesome. Michael, this has been fantastic. I appreciate your time. Thank you so much.

Thank you. I really appreciate that. It was fun. I enjoy this. If anybody has any questions, follow ups like feel free. You can DM me on Instagram. I try my best to reply as fast as I can because it's always fun questions to answer. So yeah, if you want to go further, let me know.

Listen, thank you