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Ep 88: How to Get Multiple Episodes from 1 Podcast Interview
Episode 88 • 21st May 2024 • The Lazy Girl's Guide to Podcasting: Podcasting Tips for How to Start and Run a Podcast • Verity Sangan
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So often podcasters conduct a podcast interview, publish it, and never think about it again.

But what if you could maximise your podcast interview and get multiple episodes out of the same interview? How awesome would that be? It's at least double the content for you, and at least double the exposure for your podcast guest!

In this episode, I'll explain how when I interviewed Adam from Podcasting Business School the podcasting tips that he gave split into 4 key topics. So, I took these topics and broke the 1 interview down into 4 different podcast episodes.

But, for other guest interviews, I didn't break these into multiple episodes. I'll discuss why and give you tips as to when you might want to break interviews into multiple episodes and when you might want to keep the interview as a whole.

We will also go over how you can maximise your time with a podcast guest and intentionally record multiple episodes in one podcast interview without your audience ever knowing that you recorded the episodes in one go!

Explain how I interviewed Adam, but I thought that we covered 4 key topics and bearing in mind my episodes are normally around 10-15 minutes, I wanted to break the interview down to respect those timings and also to ensure that my audience was getting exactly what I was promising from the episode titles and notes.

We will also talk about the importance of creativity and flexibility in podcasting, and how experimenting with episode formats and lengths can help you to maximize your podcast guest contributions and audience retention!

Tune in for all the podcasting tips for maximising your podcast interviews!

Episodes mentioned in this episode:

Timestamps:

  • 00:00 Welcome Back & The Art of Lazy Podcasting
  • 00:57 Success in Simplicity: My Podcasting Journey
  • 01:17 Maximizing Content: The Multi-Episode Interview Strategy
  • 03:13 Expanding Reach: The Benefits of Episode Splitting
  • 04:05 Practical Tips for Efficient Podcasting
  • 06:55 Experimenting with Episode Lengths: Insights & Outcomes
  • 09:25 Concluding Thoughts on Podcasting Strategies


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Transcripts

Speaker:

Hello there and welcome back to another

episode of the Podcasting with me, Verity.

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I am feeling very lazy, very apt for the

podcast title because I'm actually lying

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down on the floor recording this episode,

but If you listened to two episodes ago, I

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explained to you my new podcasting setup.

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I'm currently batch recording for May.

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It's the 5th of May and I'm currently

batch recording for episodes

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throughout the month of May.

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And as I said, I've currently

lost my podcasting studio and I

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haven't had got a new setup yet.

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So I'm just in the corner of the Bedroom,

but I don't have the computer on a

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desk or anything and I was holding the

microphone and my back was just getting

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sore So now I'm lying on the floor but

it proves the point that you can podcast

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from anywhere you do not need a Fancy

setup or anything like that in order to

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have a quote unquote successful podcast

Do I think my podcast is successful?

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Actually, I'm going to be big headed

and say yes because You of the amount

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of people who contact me and say

that the podcast has really helped

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them on their podcasting journey or

it's given them a fresh perspective

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on a particular podcasting topic.

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So for me, that is success.

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And we do work very well in different

charts, particularly good pods.

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Today we are talking about how

to get multiple podcast episodes

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from one guest interview.

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So what you may have noticed, and

I'm going to link all of the episodes

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that I talk about down in the show

notes for you to check them out.

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But I have had Adam Shibley from

podcasting business school supposedly

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on this podcast four times.

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And what I mean by that is because

I have had four episodes that have

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featured Adam on this podcast.

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And as I said, I'm going to have those

all linked down below so you can go

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back and listen to those episodes.

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But the interesting thing is I

only hung out with Adam for one

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hour, one interview, and that

turned into four podcast episodes.

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Because essentially we covered four

key topics when I was interviewing him.

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Now, bear in mind, my

episodes are normally, like,

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what, 10 to 15 minutes long?

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So, I wanted to be able to break

the interview I had with him down to

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respect those timings, and also to make

sure that you guys, my audience, were

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getting exactly what I was promising

from the episode titles and notes.

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Because we all know there's nothing

worse than listening to a podcast episode

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which promises one thing in a title.

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And then you have to get like halfway

through the episode before it actually

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gets to that point or within five

minutes, it's covered that point.

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And then it's all just filler and

I don't know, nonsense or whatever.

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People like to know that they are getting

what they're signing up for, for a show.

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Otherwise you just click off and people

aren't interested in the show and they

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don't come back for another episode,

which is just devastating in my opinion.

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So yes, when Adam and I talked,

when I interviewed Adam.

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As I said, we covered four podcasting

topics, which I felt broke down really,

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really nicely in 10 to 15 minute segments

that I then divided up into four episodes.

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First of all, I got four episodes

worth of content out of one

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hour's worth of recording.

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And then for Adam, not that he

needs the additional exposure, but

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for Adam, he then got four episodes

worth of promotion out of my podcast.

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For him and more promotion for him as

well, because all of his links were

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still in the show notes, regardless

of whether or not we spoke about

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them in that particular episode.

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So that was great for me because

it was so much content and I split

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it up how I put it out there.

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I didn't have it all go out in

same month or in one hit all in the

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same day, which you could do if you

wanted to, but I just, I broke it up.

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So that was great for me and similar.

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Back in April, I had Sarah from CopyHop,

who I did two episodes with her.

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Again, it was one interview.

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Now, I'd got a little bit wiser to

the fact of doing this technique of

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multiple episodes from one interview

from doing Adam's interview.

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And I actually said to Sarah when I first

went on, I was like, look, I know that we

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want to talk about these two things, but

before I hit record, would it be okay with

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you if we said hi and did all that thing,

we talked about this one topic, and then

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we kind of signed off, and then we take

a couple of breaths, and then we go into

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another quote unquote episode, and You

then get two episodes out of it, I get two

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episodes out of it, double the promotion

for you, double the content for me.

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I said it will be a little bit strange

because I will be saying bye to you,

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and then about 30 seconds later I'll

be saying hey, welcome back to the

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show, it's great to have you on again.

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But she was so great and she was

like, yeah, that's so, that's great.

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Let's just maximize our time together.

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And she was grateful because as I said,

it was two lots of promotion for her.

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I got two lots of content.

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We covered two amazing topics that just

wouldn't have made much sense for me.

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I don't think to be putting into.

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into just one episode

or not breaking them up.

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So I think that that's a way that

if you know that you want to talk

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to a guest about topics, which, you

know, they obviously have a crossover

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because otherwise, why would you be

talking to them for your podcast?

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But maybe they are different

topics in the scheme of things.

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So, um, You could approach them and say,

you know, is that okay if I either just

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record as one massive long conversation

But I am gonna chop it up into multiple

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episodes or as I did with Sarah because we

knew that we were going to talk about two

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very different topics actually recording

them as separate episodes, but on the

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same interview, then why not go for that?

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I think sometimes we make things

really difficult for ourselves by

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being like, oh, I'll get back in touch

because I'd love to have you on the

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podcast to talk about that exact thing.

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If you've got that person there, why

not just talk about it there and then?

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Now if your episodes are an hour,

hour and a half long, then maybe

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recording back to back episodes, that

could actually be quite traumatic

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almost for everybody involved.

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So obviously, this is really going to

factor into how long your episodes are.

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But even if your episodes are

like, what, 20, 30 minutes long, or

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Even if they are 40 minutes long,

book out an hour of your time.

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Maybe do slightly shorter episodes

with, with that individual.

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Two 30 minute episodes, or a 40

minute and a 20 minute episode.

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Because you think, once somebody's

already introduced themselves once,

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they don't really need to do that

again for a follow up episode.

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So get clever with the time that you

have with a guest, particularly if

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you know what you would want them

on a subsequent episode for, just

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maximize that time as much as possible.

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Now, you don't have to do that,

and sometimes it wouldn't make

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sense to do that, so I did an

interview Matt from the life shift

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then Chris from Podtastic Audio.

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I interviewed them both back in

December of:

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For and their episodes, I

didn't cut up those episodes.

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I did put out as the full 40.

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I think there were nearly 40 minute

interviews, maybe 20 between there was

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somewhere between 20 and 40 minutes

that those interviews went out.

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Now, the reason I didn't chop those up was

because we didn't jump around the topic

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so much and we kept much more on topic.

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the same conversation.

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And also, at the time, I was just

experimenting with longer episodes.

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I wanted to see whether or not

having longer episodes made any

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effect to my download numbers.

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Alert.

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It did.

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didn't.

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It made no impact to my

download numbers at all.

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I didn't see an increase, didn't

see a decrease, which was good.

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And I wanted to see if my listeners

were turned off by a couple of longer

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episodes, you know, whether or not my

retention for the episodes was better.

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So like how long people listened

for, or if it was worse.

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And again, spoiler alert,

I found no difference.

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I found that people stuck around

for the information, even though

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the episode was longer than they

might be used to from this podcast,

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because the information was valuable.

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So they still stuck around and

listened to the longer episodes,

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which was great feedback for me.

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And also thank you to everyone

who listened to the episodes.

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Again, all be linked

down in the show notes.

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But after those two longer interviews, I

wanted to go back to some shorter episodes

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and stick closer to the ethos of this

podcast of 10 to 15 minutes interviews.

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That's exactly what I did.

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So, It's almost similar to what

I was talking about a couple of

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episodes ago about are you killing

your episode's own growth by not

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experimenting with different things?

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And this is a definite experiment.

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So, you know, could you be chopping

up your interviews into multiple

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episodes to maximize your time?

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with that individual.

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And like I said, I think that's brilliant

because if I was, if I gave somebody a one

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hour interview, even 40 minute interview,

and then they split that up into even

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just two episodes, that's twice as much

coverage for me because each time they

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promote one of those episodes, that's me

getting that promotion and that coverage,

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which I think is fantastic opportunity.

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If you do want to experiment with

longer interviews, again, why not?

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But I hope that you have got

something that you can take away

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from this episode about multiple

episodes from one interview.

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Definitely have a go and see whether

or not it's a format or a strategy

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that is going to work for your show.

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Otherwise, I'm Verity.

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This has been The Lazy

Girl's Guide to Podcasting.

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Please share this episode with a fellow

podcaster if you think they'll find it

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helpful and I will see you next episode.

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Happy podcasting.

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