Jodi Krangle, Voiceover, Podcaster, and Clubhouse Host

Jodi is a voiceover actress, singer, and the host of a great podcast called Audio Branding -- as well as a host of a Clubhouse Room called The Power of Sound. 

Creative process

Jodi talks about her creative process and starts by telling Mark that it is different for everyone. It may also depend on what your coaching has been, so if you have a career in voiceover, you likely have had some kind of coaching. In each coaching, you will be given different ways to get into the right headspace for acting. You need to be able to perform the script you are given. It is a performance, an actual conversation. So even if someone gives her a really sales-heavy script, she is still able to talk about it as if it was a simple conversation, especially because she s answering real questions customers may have. 

To get into her acting creative headspace, Jodi says she also needs to know which music they will be using and the emotional context of the piece. So basically, context plays a very important role in voice actors being able to perform adequately the lines that they were given. 

Trends in Audio Branding Space

Jodi tells Mark about how more and more people are paying attention to what it actually is. So, Audio Branding, which is similar to Sonic Branding. they call it a brand sound that represents the identity and values of a brand in a distinctive manner. The audio logo branded functional sounds, brand music, or the brand voice are characteristic elements of audio branding. So it's a bunch of different things that are all working together to make an audio identity for a company and to let people who hear it, understand who that company is viscerally deeply, emotionally on really quickly, actually. So for instance, appliances have different sounds and people use different music on their on-hold and they have a different voice for their commercials that, you know, approximates their brand values. 

So most sound companies are looking to appeal to their target audience so they opt to have a signature voice. What this achieves is that customers are able to hear just seconds of a voice that they recognize and associate with the company.

Her success

Jodi credits her success to being able to track what goes in and comes out. Having an online invoicing system has been huge for her, apps like Zoho and QuickBooks are very much the easiest way to present clients with a professional invoice. So keeping track of everything is monumental to keep your business growing horrible.

What makes a great client

A good relationship with clear communication is the key here. They need to understand that they are paying for a professional service, they are hiring a professional and paying for such experience. Communicating expectations from the start is also big for the voiceover actress to be able to do a good job. 

The road ahead

Currently, Jodi is not sure which direction she may take in the future but she does know that she likes where she is right now, she doesn’t want to limit herself and is open to whatever happens in the next years. She knows she’ll figure it out when the time comes.

If you want to reach her, contact her at www.voiceoversandvocals.com

Listen to her podcast Audio Branding.

You can also join her on Clubhouse every Wednesday at 2PM Eastern, that show is called The Power of sound and it is also definitely worth checking out. 

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