You’ve wanted to start a podcast for months—maybe years. You know it could help your business, but every time you think about launching, you get overwhelmed and push it back again.

So why can’t you get your podcast done?

In this episode of Podcast That Pays, I’m talking about podcast procrastination, launch overwhelm, and how to finally move from “I should do this” to actually doing it.

We start with a mindset shift: your podcast is a business asset you can build into your marketing system. It can give you reusable content, answer potential clients’ objections, and help people understand how you can help them.

When you know what job your podcast needs to do, deciding what to talk about gets a whole lot easier.

In this episode, we cover:

• How to connect your podcast to the marketing you’re already doing
• Using one podcast episode as the foundation for multiple pieces of content
• Creating episodes that answer questions and objections in your sales funnel
• Carving out a weekly podcasting block and practicing showing up
• Why you don’t need a perfect plan before you take action
• The simple podcast tech stack I use: Captivate, a Shure MV7 microphone, and Descript

Your action step: Put one hour of podcasting on your calendar this week. Use it to take one concrete step toward launching—outline an episode, practice recording, or set up your tools.

Want step-by-step help getting your podcast launched? Join the Podcast Launch Bestie Skool community: [SKOOL LINK]

Resources mentioned:

• Captivate podcast hosting
• Shure MV7 microphone
• Descript recording and editing
• Find me on TikTok at @podcastlaunchbestie and ask about the free podcast launch guide.

Prefer to watch? Watch this episode on YouTube: https://youtu.be/WZtYhFX4IfY