When I look at people that succeed online and in the podcasting world and those who don't, there is a stark difference in the tactics and execution of those who succeed and those who don't.
This game isn't easy, but it's definitely achievable if you utilize the tried and true tactics for success. If you haven't already grown a thick skin, it will be required on your success journey.
Most podcasters that are failing at monetization are doing so because they have not embraced failing multiple times before success comes.
There is no glory in failing, but it is a necessary part of the process.
When you make any offer, it is just a starting point.
When you officially launch an offer, you begin collecting feedback on the offer and based on that feedback you tweak and change the offer to make it more successful.
You will always fail if you make one offer one time. I can guarantee you there is a 90% chance you will never succeed if that is all you ever do.
To be successful, you have to be committed to the process of making offers. You've got to keep trying until you find the right formula that will make your offer a success.
As podcasters, the simple truth is we aren't making enough offers.
Here's how the typical podcast offer scenario plays out:
1) The podcaster feels insecure and uncomfortable putting out an offer.
2) The podcaster puts out an offer and mentions it one time on their podcast.
3) No one accepts the offer they put out.
4) The podcaster has now confirmed their belief that offers don't work.
5) The podcaster then chases other ways to monetize their podcast.
6) Eventually, the podcaster realizes that it's too hard to monetize a podcast and walks away.
We've gotta be making more offers for so many reasons. This episode covers all the reasons why!
If you need help creating your podcast offer, you'll want to take the Podcast Profit Challenge that starts on January 10th! You can join us here.
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You can also find Christy and her team at www.teampodcast.com!
Need help getting your podcast optimized and ready for monetization? Learn more about the Podcast Tune Up here.