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Are you stuck because you solve MORE than one problem?

You're multi-passionate. You have multiple skills. And everyone's telling you to "pick ONE thing" - but which one?

Here's an example scenario:

Maybe you're a photographer who could:

1. Train a team to work for you (scale through delegation)
2. Teach other photographers to build businesses (scale through courses)

Two problems. Two avatars. Which do you choose?

Most people say: "Follow your passion."

I'm saying: Follow the profit.

Here's the framework:

Question 1: Which problem will people pay MORE to solve?

• Young students learning photography? They'll pay $100-200.
• Established photographers burnt out and needing to scale? They'll pay $1,000+ because they have the capital and the transformation is bigger.

Question 2: Which creates less work for YOU?

Building a team means:

• Managing schedules
• Checking work
• Dealing with turnover
• Constant questions

Building a course means:

• They buy it
• They implement it
• You make money with less ongoing work

The truth nobody tells you:

Training a team solves your capacity problem but creates MORE work initially. It doesn't solve your TIME problem.

My recommendation:

Solve your financial problem first. Then solve your passion problem.

Go after the higher-ticket problem. The one where people will pay more.

Why?

Because when you have cash flow:

• You can be pickier about clients
• You can raise prices
• You can take time off without worry
• You have FREEDOM to build your passion project later

Once you've solved your income problem, build the second course from a place of abundance, not desperation.

The bottom line:

If you solve two problems, choose the one that:

1. People will pay MORE for
2. Creates the most cash flow
3. Gives you time freedom

Your passion project can wait. Your financial freedom can't.

Have a burning question? Leave a message for Lindsay and she will turn it into an episode with an answer. Use the link below to record.

https://www.speakpipe.com/FreedomEntrepreneur

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Book your demo: https://bizinaboxsolutions.com/

Lindsay Sutherland is a business consultant, speaker, and entrepreneur dedicated to helping business owners build companies that run with freedom, purpose, and profit. With over 20 years of leadership and sales experience in the automotive industry, Lindsay understands the challenges of growing a business that feels more like a burden than a blessing. After leaving corporate life, she co-founded Biz in a Box Solutions, a CRM and automation company that empowers small service-based businesses to streamline their operations and reclaim their time.

Her signature consulting program, The Clockwork Method, guides overwhelmed business owners through the process of systemizing, scaling, and stepping back into the true role of visionary leader. Lindsay’s approach blends practical business systems with faith-led alignment, helping entrepreneurs not only make more money but also create a business that supports their life — not the other way around.

As the host of The Freedom Entrepreneur Podcast, Lindsay shares strategies, stories, and mindset shifts that challenge conventional thinking and inspire business owners to grow without burning out. She also co-owned Off Grid Unlimited Installations, an electrical and renewable energy company in Idaho, where she lives with her husband and four children on their family farm.

Passionate about redefining success beyond hustle culture, Lindsay helps leaders build businesses rooted in clarity, sustainability, and freedom. Whether she’s speaking on stage, consulting with executives, or mentoring faith-led entrepreneurs, her mission is the same: to help people transform their business into a vehicle for purpose, profit, and lasting impact.

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If you're wondering whether your course idea will actually sell or why your existing course isn't converting, join me next Wednesday at 8:30 AM Pacific for a free workshop. I'm giving you the exact roadmap to create and sell courses that people actually buy. Register at https://bizinaboxsolutions.com/courses – it's completely free.