Episode #14. Behavioural Science is the topic discussed in this episode; a skill that relatively still less known within in its use in marketing, but there are clear benefits, as discussed in this podcast. Abby is joined by Kate Socker, founder of Twigged Innovation who uses behavioural science to uncover the ‘why’ of consumer behaviour and not just the ‘what’. Listen to hear where behavioural science has evolved from, what it means for marketers and 4 reasons to incorporate it early into your strategic and innovation process. First published 18th August 2020

This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk 

 Host: linkedin.com/in/abigailcdixon/

Guest: linkedin.com/in/katiesocker/

Resources/brands mentioned in this podcast:

www.twiggedinnovation.com/

www.britvic.com/

www.pepsi.co.uk/

www.lse.ac.uk/

Daniel Kahneman

Amos Tversky

Byron Sharp

Sugar tax

Thinking fast and slow – by Daniel Kahneman

The Choice Factory – by Richard Shodan

Decoded – by Phil Barden

Ogilvy and Rory Sutherland

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com