One of the common threads from the speakers at Authority Rainmaker was the importance of differentiation. In this new episode of The Showrunner, Jerod and Jon provide a new way to view the unique selling proposition of your show.

After opening with a brief discussion about incredible benefits you can gain from taking online relationships offline, Jerod and Jon dig into differentiation.

During their discussion, you’ll learn:

• What Sally Hogshead meant by different is better than better (and how it will help your show).
• Why you need to know what your unique show positioning is
• How to differentiate your show through the format you choose
• Why being unique does not mean doing something that s never been done before
• Other ways to differentiate, including: style, schedule, timing, take
• Why you should actually be glad when some people don t like your show

Jon also makes an essential point on the importance of quality over quantity.

Then we dig into our weekly listener question, which came via an iTunes review. A listener asked about how copyright laws impact the music choices we make on the show.

This week’s podcast recommendations are:

• Jon: Really Good Reads Podcast by Sam Leslie
• Jerod: Are Productivity Articles Making You Unproductive? — No Sidebar podcast by Brian Gardner

And we end the show with a discussion about calls to action, plus a different call to action for listeners that you won’t want to miss!

Listen, learn, enjoy:

Listen to The Showrunner below ...