One of the common threads from the speakers at Authority Rainmaker was the importance of differentiation. In this new episode of The Showrunner, Jerod and Jon provide a new way to view the unique selling proposition of your show.
After opening with a brief discussion about incredible benefits you can gain from taking online relationships offline, Jerod and Jon dig into differentiation.
During their discussion, you’ll learn:
What Sally Hogshead meant by different is better than better (and how it will help your show).
Why you need to know what your unique show positioning is
How to differentiate your show through the format you choose
Why being unique does not mean doing something that s never been done before
Other ways to differentiate, including: style, schedule, timing, take
Why you should actually be glad when some people don t like your show
Jon also makes an essential point on the importance of quality over quantity.
Then we dig into our weekly listener question, which came via an iTunes review. A listener asked about how copyright laws impact the music choices we make on the show.