Artwork for podcast The Showrunner
No. 009 A New Way to Think About Your Show’s U.S.P.
28th May 2015 • The Showrunner • Rainmaker Digital LLC
00:00:00 00:33:29

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One of the common threads from the speakers at Authority Rainmaker was the importance of differentiation. In this new episode of The Showrunner, Jerod and Jon provide a new way to view the unique selling proposition of your show.

After opening with a brief discussion about incredible benefits you can gain from taking online relationships offline, Jerod and Jon dig into differentiation.

During their discussion, you’ll learn:

  • What Sally Hogshead meant by different is better than better (and how it will help your show).
  • Why you need to know what your unique show positioning is
  • How to differentiate your show through the format you choose
  • Why being unique does not mean doing something that s never been done before
  • Other ways to differentiate, including: style, schedule, timing, take
  • Why you should actually be glad when some people don t like your show

Jon also makes an essential point on the importance of quality over quantity.

Then we dig into our weekly listener question, which came via an iTunes review. A listener asked about how copyright laws impact the music choices we make on the show.

This week’s podcast recommendations are:

And we end the show with a discussion about calls to action, plus a different call to action for listeners that you won’t want to miss!

Listen, learn, enjoy:

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