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Hello and welcome to the Crochet Business
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School podcast, where you can use your crochet
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to build a business that will give you the lifestyle
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you've been dreaming of.
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Will anyone want to buy my crochet?
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This is a question that's asked quite a bit by
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those who are considering starting a crochet
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business.
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And the answer, in short, is yes, people will buy
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your crochet.
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However, they will not buy it because it's crochet.
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So what do I mean?
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So when you're searching for something to buy,
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do you ever search through the method the item
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is made?
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Unlikely.
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If you're looking for a warm, woolly winter hat,
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you're going to go searching for a warm, woolly
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winter hat.
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You're not going to go searching for a knitted
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hat, a crochet hat, a machine knitted hat.
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It doesn't matter how it's made.
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What matters is the function and that the
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customer likes the look.
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Customers will buy based on their need and if
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they like the look of it, the fact that it's crochet is
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completely besides the point.
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So if you're loading up your titles and your
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descriptions with Crochet hat, it's absolutely
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pointless.
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No one is going to buy it because it's a Crochet
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hat.
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Nobody cares that you're crochet.
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That can seem like a bit of a harsh statement to
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make, but it's true.
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Yes, you can be proud that you're crochet.
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Yes, you can be proud of the quality of your
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crochet, but your customers do not care that it's
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crochet.
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All your customers want is something that does
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the job that they need and they like the look of it.
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That's it.
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How it's made is completely irrelevant.
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What matters is the look and it does the job.
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So when you're advertising what you're making,
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you need to advertise based on what the
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function is.
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Forget that it's crochet.
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You're not going to sell based on, look at all my
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crochet.
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No one really cares.
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And for most people, actually saying that it's
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crochet will bring up images of what Grandma is
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doing, you don't want that.
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You want people to look at what you're selling
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based on what it does, based on how it's going to
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solve their problem.
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How it's made really doesn't matter.
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So if you're selling baby booties, you need to sell
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them based on they're comfortable for baby's
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feet.
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They're made in colours and a style that is
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trendy, but they can be customised personalised.
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You don't really need to mention that it's crochet
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at all.
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Your pictures will say it all, take really good
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photos and then people can see if they like the
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look of them and that's really what matters, if
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they like the look of it, how it's made.
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The only part of how it's made that you need to
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focus on is the fact that it's handmade, so that
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they know they're guessing something that is
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truly unique, high quality, and that they're not
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going to find anywhere else.
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You do need to emphasise that okay.
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Handmade means exclusive.
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It means quality.
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It means that you can make something that is
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truly special and that very few people will own.
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Make sure that you are screaming the benefits of
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what you're making for cushions.
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It's going to be that it's unique.
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Very few people ever own that particular item
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because there's only so many that you can make,
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that you can customise the colours to fit the
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decor, what your options are.
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Make sure you show all your colour options and
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just really screen the benefits.
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The more you focus on the problem your
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product solve, the more likely your customers
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are to see the benefits, to see why they want to
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buy it, and the more likely they are to make that
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purchase.
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So, yes, people will buy your Crochet, but only if
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you market it the right way and make sure that
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you screen the benefits and how exclusive your
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handmade products are from the rooftops.
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So focus on that.
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Forget that it's Crochet, and yes, you will sell
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what you make.
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Thank you for joining me on the podcast today.
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I hope that's giving you some things to think
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about.
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And if you'd like to hear more about what's going
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on in Crochet Business school and would like
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tips, advice and want to know when the next
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podcast is out, and subscribe to my newsletter
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using the link below.
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So that's it from me and I shall see you next time
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for the next episode.