Are you worried that no one will want to buy your crochet?

Let me tell you why they will and what you need to do to increase your sales

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Hello and welcome to the Crochet Business

School podcast, where you can use your crochet

to build a business that will give you the lifestyle

you've been dreaming of.

Will anyone want to buy my crochet?

This is a question that's asked quite a bit by

those who are considering starting a crochet

business.

And the answer, in short, is yes, people will buy

your crochet.

However, they will not buy it because it's crochet.

So what do I mean?

So when you're searching for something to buy,

do you ever search through the method the item

is made?

Unlikely.

If you're looking for a warm, woolly winter hat,

you're going to go searching for a warm, woolly

winter hat.

You're not going to go searching for a knitted

hat, a crochet hat, a machine knitted hat.

It doesn't matter how it's made.

What matters is the function and that the

customer likes the look.

Customers will buy based on their need and if

they like the look of it, the fact that it's crochet is

completely besides the point.

So if you're loading up your titles and your

descriptions with Crochet hat, it's absolutely

pointless.

No one is going to buy it because it's a Crochet

hat.

Nobody cares that you're crochet.

That can seem like a bit of a harsh statement to

make, but it's true.

Yes, you can be proud that you're crochet.

Yes, you can be proud of the quality of your

crochet, but your customers do not care that it's

crochet.

All your customers want is something that does

the job that they need and they like the look of it.

That's it.

How it's made is completely irrelevant.

What matters is the look and it does the job.

So when you're advertising what you're making,

you need to advertise based on what the

function is.

Forget that it's crochet.

You're not going to sell based on, look at all my

crochet.

No one really cares.

And for most people, actually saying that it's

crochet will bring up images of what Grandma is

doing, you don't want that.

You want people to look at what you're selling

based on what it does, based on how it's going to

solve their problem.

How it's made really doesn't matter.

So if you're selling baby booties, you need to sell

them based on they're comfortable for baby's

feet.

They're made in colours and a style that is

trendy, but they can be customised personalised.

You don't really need to mention that it's crochet

at all.

Your pictures will say it all, take really good

photos and then people can see if they like the

look of them and that's really what matters, if

they like the look of it, how it's made.

The only part of how it's made that you need to

focus on is the fact that it's handmade, so that

they know they're guessing something that is

truly unique, high quality, and that they're not

going to find anywhere else.

You do need to emphasise that okay.

Handmade means exclusive.

It means quality.

It means that you can make something that is

truly special and that very few people will own.

Make sure that you are screaming the benefits of

what you're making for cushions.

It's going to be that it's unique.

Very few people ever own that particular item

because there's only so many that you can make,

that you can customise the colours to fit the

decor, what your options are.

Make sure you show all your colour options and

just really screen the benefits.

The more you focus on the problem your

product solve, the more likely your customers

are to see the benefits, to see why they want to

buy it, and the more likely they are to make that

purchase.

So, yes, people will buy your Crochet, but only if

you market it the right way and make sure that

you screen the benefits and how exclusive your

handmade products are from the rooftops.

So focus on that.

Forget that it's Crochet, and yes, you will sell

what you make.

Thank you for joining me on the podcast today.

I hope that's giving you some things to think

about.

And if you'd like to hear more about what's going

on in Crochet Business school and would like

tips, advice and want to know when the next

podcast is out, and subscribe to my newsletter

using the link below.

So that's it from me and I shall see you next time

for the next episode.