Shownotes
Are you worried that no one will want to buy your crochet?
Let me tell you why they will and what you need to do to increase your sales
Thank you for listening in to the Crochet Business School podcast, If you have any questions or would like more support, then come and join our Facebook community in the Crochet Seller Support Group
You can also have tips and advice sent straight to your inbox, Click here to subscribe to the Crochet Business School weekly newsletter
If you are ready for the next step and want to use your crochet to build a business that will give you the lifestyle you crave, you can work with me in the following ways
- Join The Hookers Academy - a membership community where you can discover all the different ways you can make money from your crochet and gain the support to build the business that works for you
- Check out my masterclasses, courses and ebooks in my store here
Transcripts
Hello and welcome to the Crochet Business
Speaker:School podcast, where you can use your crochet
Speaker:to build a business that will give you the lifestyle
Speaker:you've been dreaming of.
Speaker:Will anyone want to buy my crochet?
Speaker:This is a question that's asked quite a bit by
Speaker:those who are considering starting a crochet
Speaker:business.
Speaker:And the answer, in short, is yes, people will buy
Speaker:your crochet.
Speaker:However, they will not buy it because it's crochet.
Speaker:So what do I mean?
Speaker:So when you're searching for something to buy,
Speaker:do you ever search through the method the item
Speaker:is made?
Speaker:Unlikely.
Speaker:If you're looking for a warm, woolly winter hat,
Speaker:you're going to go searching for a warm, woolly
Speaker:winter hat.
Speaker:You're not going to go searching for a knitted
Speaker:hat, a crochet hat, a machine knitted hat.
Speaker:It doesn't matter how it's made.
Speaker:What matters is the function and that the
Speaker:customer likes the look.
Speaker:Customers will buy based on their need and if
Speaker:they like the look of it, the fact that it's crochet is
Speaker:completely besides the point.
Speaker:So if you're loading up your titles and your
Speaker:descriptions with Crochet hat, it's absolutely
Speaker:pointless.
Speaker:No one is going to buy it because it's a Crochet
Speaker:hat.
Speaker:Nobody cares that you're crochet.
Speaker:That can seem like a bit of a harsh statement to
Speaker:make, but it's true.
Speaker:Yes, you can be proud that you're crochet.
Speaker:Yes, you can be proud of the quality of your
Speaker:crochet, but your customers do not care that it's
Speaker:crochet.
Speaker:All your customers want is something that does
Speaker:the job that they need and they like the look of it.
Speaker:That's it.
Speaker:How it's made is completely irrelevant.
Speaker:What matters is the look and it does the job.
Speaker:So when you're advertising what you're making,
Speaker:you need to advertise based on what the
Speaker:function is.
Speaker:Forget that it's crochet.
Speaker:You're not going to sell based on, look at all my
Speaker:crochet.
Speaker:No one really cares.
Speaker:And for most people, actually saying that it's
Speaker:crochet will bring up images of what Grandma is
Speaker:doing, you don't want that.
Speaker:You want people to look at what you're selling
Speaker:based on what it does, based on how it's going to
Speaker:solve their problem.
Speaker:How it's made really doesn't matter.
Speaker:So if you're selling baby booties, you need to sell
Speaker:them based on they're comfortable for baby's
Speaker:feet.
Speaker:They're made in colours and a style that is
Speaker:trendy, but they can be customised personalised.
Speaker:You don't really need to mention that it's crochet
Speaker:at all.
Speaker:Your pictures will say it all, take really good
Speaker:photos and then people can see if they like the
Speaker:look of them and that's really what matters, if
Speaker:they like the look of it, how it's made.
Speaker:The only part of how it's made that you need to
Speaker:focus on is the fact that it's handmade, so that
Speaker:they know they're guessing something that is
Speaker:truly unique, high quality, and that they're not
Speaker:going to find anywhere else.
Speaker:You do need to emphasise that okay.
Speaker:Handmade means exclusive.
Speaker:It means quality.
Speaker:It means that you can make something that is
Speaker:truly special and that very few people will own.
Speaker:Make sure that you are screaming the benefits of
Speaker:what you're making for cushions.
Speaker:It's going to be that it's unique.
Speaker:Very few people ever own that particular item
Speaker:because there's only so many that you can make,
Speaker:that you can customise the colours to fit the
Speaker:decor, what your options are.
Speaker:Make sure you show all your colour options and
Speaker:just really screen the benefits.
Speaker:The more you focus on the problem your
Speaker:product solve, the more likely your customers
Speaker:are to see the benefits, to see why they want to
Speaker:buy it, and the more likely they are to make that
Speaker:purchase.
Speaker:So, yes, people will buy your Crochet, but only if
Speaker:you market it the right way and make sure that
Speaker:you screen the benefits and how exclusive your
Speaker:handmade products are from the rooftops.
Speaker:So focus on that.
Speaker:Forget that it's Crochet, and yes, you will sell
Speaker:what you make.
Speaker:Thank you for joining me on the podcast today.
Speaker:I hope that's giving you some things to think
Speaker:about.
Speaker:And if you'd like to hear more about what's going
Speaker:on in Crochet Business school and would like
Speaker:tips, advice and want to know when the next
Speaker:podcast is out, and subscribe to my newsletter
Speaker:using the link below.
Speaker:So that's it from me and I shall see you next time
Speaker:for the next episode.
