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18 Expert Tips to Be a Better Podcaster - Special Birthday Episode
Bonus Episode8th December 2023 • One Minute Podcast Tips • Danny Brown
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To celebrate the first birthday of One Minute Podcast Tips, Danny Brown has invited some of his favourite podcasters to share their own podcast tips.

These expert tips cover everything from marketing, to monetization, to community, why you should embrace video, trailer swaps, and more. No matter where you are in your podcasting journey, these 18 expert tips will help you be a better podcaster.

Be sure to follow them online and check out their podcasts!

Guests in order of appearance:

  1. Arielle Nissenblatt
  2. Danielle Desir Corbett
  3. Dave Jackson
  4. Lauren Passell
  5. Reena Friedman Watts
  6. James Cridland
  7. Devin Andrade
  8. Em McGowan
  9. Mark Asquith
  10. Kattie Laur
  11. Ashley Hamer Pritchard
  12. Tony Doe
  13. Faybeo'n Mickens
  14. Andreea Coscai
  15. JJ Ramberg
  16. Aakshi Sinha
  17. Holly Brown
  18. Danny Brown

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Transcripts

Danny:

I'm Danny Brown, and you're listening to One Minute Podcast Tips,

Danny:

the show that helps you be a better podcaster in just a minute a week.

Danny:

If you want more specific tips just for you and your podcast, check out the Magic

Danny:

Mic membership at oneminutepodcasttips.

Danny:

com forward slash support.

Danny:

And now, this week's episode.

Danny:

Hi there, Danny here from One Minute Podcast Tips, and

Danny:

welcome to this special episode.

Danny:

Today, December 8, One Minute Podcast Tips turns one.

Danny:

When I first started the podcast back in December 2022, I wasn't

Danny:

really sure if a podcast that just had one minute tips would work.

Danny:

After all, how much information can you really get in a one minute podcast tip?

Danny:

Well, it turns out, surprisingly, quite a bit.

Danny:

When you just really knuckle down and focus on the tip itself, and

Danny:

make sure each episode is just purely one tip, you can actually

Danny:

get a lot of information out there.

Danny:

And thankfully, listeners seem to agree.

Danny:

So thank you for turning one minute podcast tips into a show that a lot

Danny:

of podcasters enjoy, whether they're new podcasters just starting out, or

Danny:

experienced ones with one, two, three, four, or more shows under the belt.

Danny:

To help me celebrate the one year anniversary, I've asked some of

Danny:

my favorite podcasters to share their own one minute tips with you.

Danny:

From marketing, to production, to community, and a lot more, there's a lot

Danny:

of great information coming your way.

Danny:

So sit back, enjoy if you're watching on YouTube, or enjoy listening

Danny:

on your favorite podcast app.

Danny:

Enjoy the tips.

Arielle:

Hi, my name's Arielle Nissenblatt.

Arielle:

I am on the community team at Descript, and I'm the founder

Arielle:

of Earbuds Podcast Collective.

Arielle:

I am here to celebrate Danny Brown's one year anniversary for his podcast.

Arielle:

In celebration, I would like to offer my own one minute podcast tip.

Arielle:

And you know it's gotta be marketing related.

Arielle:

And my tip is that your podcast does not exist in a vacuum.

Arielle:

Doesn't sound like a tip right off the bat, does it?

Arielle:

But it comes with a little bit of instruction.

Arielle:

Commit to regularly checking the Spotify charts, the Apple charts,

Arielle:

the homepage on Pocket Casts, on Castbox, the homepage on Goodpods.

Arielle:

Check out what other shows are trending in your podcast category.

Arielle:

There are other people who are making shows similar to yours, and those people

Arielle:

could be your potential collaborators, or they might be people that you feel

Arielle:

competitive with, but I want to encourage you to see them not as competitors,

Arielle:

but as potential collaborators.

Arielle:

So be aware of what they're making.

Arielle:

What topics they're focused on and think about how you can

Arielle:

collaborate with those shows.

Arielle:

Happy anniversary to Danny and

Danielle:

wishing you all the best.

Danielle:

Hey there, it's Danielle Desir Corbett from The Thought Card Podcast, an

Danielle:

affordable luxury travel and personal finance podcast all about finding

Danielle:

creative ways to afford to travel.

Danielle:

And travel on our terms.

Danielle:

One of my biggest tips for you, if you're interested in securing

Danielle:

sponsorships and working with brands in the future is to get into a

Danielle:

regular habit of pitching often.

Danielle:

I personally have a pitching day a week where I spend a couple

Danielle:

hours reaching out to new brands.

Danielle:

Which are new leads for your podcasting business.

Danielle:

This really helps you with strengthening your pitching skills and asking for

Danielle:

what you want in a creative fashion.

Danielle:

And also it builds relationships with new people that may want to hire

Danielle:

you and work with you in the future.

Danielle:

I hope you found this tip helpful.

Dave:

Danny, it's Dave Jackson from the school of podcasting.

Dave:

Happy birthday to you and your show.

Dave:

My one minute tip is about imposter syndrome, and most of us deal with

Dave:

this, and you know who else does?

Dave:

Garth Brooks, Meryl Streep, Tom Hanks, yeah, everybody

Dave:

kinda has imposter syndrome.

Dave:

And so, what I always tell people to do Is we think so much about the audience

Dave:

and don't think about the audience.

Dave:

Think about that one person who needs to hear your message.

Dave:

My little bumper sticker is spend a hundred dollars on a microphone

Dave:

and a hundred hours getting to understand your audience.

Dave:

And because you really know your audience, then you know what

Dave:

you're giving them is valuable.

Dave:

So focus on that one person who really needs to know your content.

Dave:

Because when the need to serve Is greater than the fear of looking stupid.

Dave:

You'll press record.

Dave:

Happy birthday, my friend.

Lauren:

I could spend 1 million minutes talking about rephonic.com slash graph,

Lauren:

but I'm going to do it in just one.

Lauren:

So my name is Lauren Passell.

Lauren:

I'm the founder of Tink Media.

Lauren:

And if I could give you one single tip in a minute, it is.

Lauren:

Go to rephonic.com slash graph right now.

Lauren:

Do not pass go.

Lauren:

It is a free website that shows you the audio galaxy or

Lauren:

neighborhood of your podcast.

Lauren:

So you type in your show and it will show you shows that have similar audiences.

Lauren:

So not only do you get to learn about the other kind of.

Lauren:

shows that your audience listens to, but you can find great shows to partner

Lauren:

with for promo swaps, feed swaps, guest swaps, all that sort of stuff.

Lauren:

You can zoom in and swivel around.

Lauren:

It's really fun.

Lauren:

You can learn more about the shows that are there.

Lauren:

And you know, give me a glass of wine on a Friday night.

Lauren:

And I spend so much time just having fun, playing around, exploring

Lauren:

audiences and neighborhoods.

Lauren:

And you really will find the right way to partner with people, which

Lauren:

is the best way to grow a podcast.

Lauren:

Have fun rephonic.Com slash

Reena:

graph.

Reena:

Hey, Danny, congrats on your one year birthday anniversary of your podcast.

Reena:

My name is Reena Friedman Watts, host of the Better Call Daddy

Reena:

show, a show I do with my dad.

Reena:

I interview interesting and controversial people, share the stories with

Reena:

him, and then he weighs in with his intergenerational perspective.

Reena:

That way we both up our wisdom rating together.

Reena:

And what I have learned from doing over 350 episodes is.

Reena:

Follow up with past guests.

Reena:

There is gold in your inbox.

Reena:

Don't be a one and donner.

Reena:

A lot of interview podcasts, they interview their guests, and then

Reena:

they never talk to them again.

Reena:

Figure out other ways that you can collaborate, like

Reena:

doing this video right now.

Reena:

Or, do an IG Live, a Facebook Live, a LinkedIn Audio Room.

Reena:

Are your guests releasing a new course, a book?

Reena:

Can you do an update story with them?

Reena:

It doesn't have to be another podcast episode.

Reena:

It can be making short form content.

Reena:

Check your inbox.

Reena:

I'm sure you're overlooking possibilities and you shouldn't skip over them.

James:

Hello, I'm James Cridland from Podnews and happy one year anniversary

James:

to the One Minute Podcast Tips podcast Danny I hope you celebrate appropriately.

James:

Now you asked me for my tip and I would say don't forget to

James:

take pictures with your guests.

James:

Grab screenshots or cuddle up for a selfie - those pictures are great for

James:

episode images, for social media, or for your website, but also great for other

James:

people to help promote your show, like your local newspaper, or your appropriate

James:

magazine, or even a daily newsletter all about podcasting at podnews.

James:

net.

James:

It's free.

James:

Seriously, the more pictures and material you have, the easier

James:

it is to promote your show.

James:

So get taking pictures as well as recording great audio.

Devin:

Hi,

Devin:

my name is Devin Andrade.

Devin:

I work in podcast marketing at Tink Media.

Devin:

One of my favorite tips for podcast marketing is to remember that

Devin:

your audience contains multitudes.

Devin:

This means that when you're researching what other podcasts you

Devin:

could partner with for a promo swap or a feed drop, you need to think

Devin:

inside the box and outside the box.

Devin:

There's likely a variety of reasons people like your show, so you need

Devin:

to think about those reasons and then find the shows that match.

Devin:

People might like the tone and style of your show, they might

Devin:

like the length and format, or they might like the subject matter.

Devin:

So, if you can research shows that fit in those different buckets,

Devin:

you might find audience overlap and some new potential listeners.

Devin:

Don't limit your collaborations to just one bucket.

Devin:

If you're feeling a little lost about what those buckets might be or what

Devin:

other shows your audience is listening to, you could always ask them.

Devin:

A quick survey that includes a question about what other podcasts they listen

Devin:

to can help you learn so much more about your audience, and that's very

Devin:

valuable to your marketing strategy.

Devin:

Hi,

Em:

Danny.

Em:

It's Em from Verbal Diorama here.

Em:

You asked me what my one minute tip for podcasters would be.

Em:

Well, I've been podcasting for almost five years now, all about

Em:

the history and legacy of movies you know and movies you don't.

Em:

And my tip would be to foster and build community and friendships

Em:

with other podcasts in your genre and also beyond your genre as well.

Em:

They're not your competition.

Em:

We should stop thinking of other podcasts as our competition.

Em:

They're your peers, your equals.

Em:

Support them and they'll support you.

Em:

Listen to their shows, message them, tell them you've listened to their show.

Em:

Maybe they do something specific that you love, ask them if

Em:

you can borrow their format.

Em:

You don't have to ask, of course.

Em:

But it is just polite to ask.

Em:

And even better, you could credit them for the idea on your podcast.

Em:

For my podcast, I even go so far as to promote other podcasts who have

Em:

episodes on the same movies as me.

Em:

Why?

Em:

Well, not only does it give listeners a great variety of podcasts on a

Em:

topic that they love, but it also shows love to those other podcasts.

Em:

And to be honest, we should all just remember that we're all in the same boat

Em:

and a rising tide lifts all those boats.

Em:

That's one minute up, I think.

Em:

Thanks for having me.

Em:

Lots of love.

Em:

Bye.

Mark:

Hey, my name is Mark Asquith and I am the co founder here at Captivate.

Mark:

Happy birthday to One Minute Pod Tips and congratulations to you, Danny,

Mark:

for making the show something that I think everyone really benefits from.

Mark:

So congratulations.

Mark:

My One Minute Pod Tip for you, the serious indie creator is to consider thinking very

Mark:

seriously about diversity in monetization.

Mark:

So many people strive to build their downloads, rightly so, they strive

Mark:

to build their audience, rightly so.

Mark:

However, they think that monetization can only come when

Mark:

you've hit a certain threshold.

Mark:

And whilst that may be true for CPM based sponsorships and

Mark:

programmatic or spot sponsorships.

Mark:

It doesn't have to be the case with other types of monetization, memberships,

Mark:

subscriptions, early access to content, direct sales of fixed price sponsorships,

Mark:

listener support, tips, live events, merchandise, services, products.

Mark:

There's so much that you can do.

Mark:

And I'm seeing it so very often now where shows that have just got

Mark:

started are actually not only covering their costs, but they're becoming

Mark:

really profitable very, very early, but it's all about the mindset.

Mark:

Set yourself up as a brand, as a podcaster, as a creator, and consider

Mark:

that diversity in monetization.

Mark:

Eggs in baskets never works.

Mark:

Diversify your monetization.

Mark:

Hi,

Kattie:

this is Kattie Lore and I write the Canadian podcasting

Kattie:

newsletter called Pod the North.

Kattie:

Here's my little tip for you.

Kattie:

If you're thinking about starting a podcast, start with a measurable goal.

Kattie:

I think a lot of people have these, like, grand ideas for how their podcast

Kattie:

is going to grow and exist in the world.

Kattie:

But if you're just starting out, start with a measurable

Kattie:

goal of just five episodes.

Kattie:

Maybe ten, but five is a good place to start.

Kattie:

That way, once you finish your first five episodes, you can sit back,

Kattie:

look at how everything went, decide on how you want to move forward,

Kattie:

if you want to change anything, if you really like how you did things.

Kattie:

Just start with five episodes and go from there.

Ashley:

Hi, I'm Ashley Hamer, and I'm the host of the podcast Taboo

Ashley:

Science, which examines taboo topics through a scientific lens.

Ashley:

My bit of podcasting advice is to record video every time you're recording audio.

Ashley:

That includes interviews, narration.

Ashley:

Any part of the content that makes up your show.

Ashley:

Even if you haven't decided to do a full blown video podcast, there

Ashley:

are a lot of reasons to have video.

Ashley:

Sorry, had to grab the cat.

Ashley:

If you're promoting on social media, videograms grab a lot more attention

Ashley:

than audiograms or static images.

Ashley:

And if in the future you do decide to do a video podcast, you'll have archived

Ashley:

footage you can use in those new episodes.

Ashley:

It doesn't have to be fancy.

Ashley:

You can set up your phone or even use your webcam.

Ashley:

Record video.

Ashley:

And thank me later.

Tony:

Hi, my name is Tony Doe and I'm the host of Into the Podverse.

Tony:

It's a podcast industry audio series featuring interviews with

Tony:

masters of the Podverse and insights from an African perspective.

Tony:

To the would be podcaster, I have this to say.

Tony:

Be passionate about your project.

Tony:

Be patient with it.

Tony:

Hurry up slowly.

Tony:

Nurture it, and it will grow.

Tony:

Be willing to learn new things that will help improve your show.

Tony:

Take advantage of new technologies to accelerate and

Tony:

not replace your productivity.

Tony:

Take advantage of communities and networks as well, and learn from your peers.

Tony:

If you can't afford to outsource a need like production, editing, SEO,

Tony:

marketing, and so on, then invest in learning to do these things yourself.

Tony:

Hope this helps.

Tony:

Faybeo'n: Hi, my name is Faybeo'n Mickens and I work at Tink Media.

Tony:

If I could give one single marketing tip for podcast creators, it would

Tony:

be to repurpose your back catalog.

Tony:

Imagine that your content library is a physical library.

Tony:

Every episode is a book, and every book has an endless supply of

Tony:

topics, themes, and chapters that are worth sharing over and over again.

Tony:

The key is finding ways to drive listeners to those books throughout the

Tony:

year with an intentional thematic hook.

Tony:

These hooks could be birthdays, seasonal holidays, current

Tony:

events, or commemorative moments.

Tony:

If you're able to do that, you can create traction within your feed

Tony:

when your show is having a production low or during the time right before

Tony:

a new season is about to launch.

Tony:

We call that warming up the feed.

Tony:

By warming up the feed, you're helping your listeners to anticipate

Tony:

upcoming new episode releases.

Tony:

After a seasonal break, an example that I like to use is when I worked with

Tony:

a great show about women musicians.

Tony:

The new season wasn't due until April.

Tony:

However, March was coming up and March is Women's History Month.

Tony:

We figured we could celebrate the women from seasons one through three

Tony:

and use that time to tell listeners about the next season to come.

Tony:

We had four weeks to reprise our favorite episodes and we had our

Tony:

hosts come in and give an intro to each episode at the top to plug the

Tony:

attention of the re releases as well as plug the premiere of the next season.

Tony:

The tactic worked out wonderfully.

Tony:

So repurpose your back catalog, leave no episode behind.

Andreea:

Hey fellow podcasters,

Andreea:

my name is Andreea Coscai.

Andreea:

I work at Tink Media and I am a podcast producer and marketer.

Andreea:

So here is a game changing tip for growth.

Andreea:

Shift your attention to podcasting newsletters.

Andreea:

If you're putting in a lot of work on social media and not seeing the results

Andreea:

you want, it might be because not everyone on there is a podcast listener.

Andreea:

So let your podcast be found by podcast fans who are waiting to find

Andreea:

the next thing to add to their queue.

Andreea:

Here's a how to.

Andreea:

Subscribe before you pitch.

Andreea:

Take time to understand the writing style likes and dislikes of the editors.

Andreea:

And don't be shy.

Andreea:

Even go ahead and ask them how they like to be pitched.

Andreea:

Once you've got a feel for it, ditch the formalities and make

Andreea:

it more of a personalized note.

Andreea:

Keep it short and sweet.

Andreea:

Why would they like your podcast?

Andreea:

What makes it relevant and even timely for their subscribers?

Andreea:

Hey

JJ:

everyone, this is JJ Ramberg, the co founder of Goodpods, the platform where

JJ:

you can follow friends and podcasters to see what they're listening to.

JJ:

My tip is to engage with your audience, give them chances to

JJ:

ask you questions and to talk to you about what they're thinking.

JJ:

This will build more than just an audience.

JJ:

It'll

JJ:

build a community.

JJ:

Hi,

Aakshi:

my name is Aakshi Sinha and I work at Tink Media.

Aakshi:

My quick podcast marketing tip is about app placements,

Aakshi:

pitching to apps for a feature.

Aakshi:

And I know these feel like the closest thing to like a surefire podcast success.

Aakshi:

And of course there's more to it than meets the eye, but if you're starting

Aakshi:

out and a little bit overwhelmed, I would encourage you to focus on first

Aakshi:

observing what these apps recommend and how they curate their recommendations.

Aakshi:

This is true for Apple Podcasts, Amazon Music, Spotify, Castbox, etc.

Aakshi:

So try and open them and use them for a little bit every now and then to get

Aakshi:

a sense of what they're highlighting, this will help you make your pitch

Aakshi:

very specific and a really quick add on to this is pitch early, especially

Aakshi:

if your recommendation aligns with a specific holiday or an event.

Aakshi:

Good luck.

Aakshi:

You got this you'll get better at it with practice and I believe in you

Holly:

Hi, I'm Holly from Tink and I wanted to share with you

Holly:

what I think is the gold mine of podcast promotion The promo swap.

Holly:

It's a great way for podcasters at any level to expand your audience without

Holly:

breaking the bank and what it is It's a 30 second shout out about another

Holly:

podcast during an episode of your show and in return you ask them to do the

Holly:

same You want to find listeners who already love podcasts just like yours.

Holly:

So who do you swap with?

Holly:

For podcasters,

Holly:

the trick is to align with shows similar in size and vibe think of

Holly:

it as finding your podcast twin.

Holly:

It's about complementing not competing.

Holly:

And how do you really make these promos pop, you might ask?

Holly:

Pay attention to the promos that catch your ear.

Holly:

Absorb what works and what doesn't, and craft that into a 30 second promo

Holly:

for your show, highlighting who you are and what listeners can expect.

Holly:

You want to reach out to these shows with something short that says,

Holly:

I'm a fan and I value what you do.

Holly:

I'd love to share it with my audience to grow both of our shows.

Holly:

The key is to show them that this is a partnership where everyone wins.

Holly:

Their show.

Holly:

Your show and

Danny:

the listeners, Hey, Danny here again.

Danny:

And I think you'll agree these were some awesome tips that everybody

Danny:

shared, and I really hope you enjoyed them as much as I did.

Danny:

For my own tip for this special episode, if you've got an idea for

Danny:

a podcast, whether that's your very first one as a brand new podcaster.

Danny:

Or, your second, third, fourth, or whichever one it might be is

Danny:

an existing podcaster but you're not quite sold on whether the idea

Danny:

or not will run, just go with it.

Danny:

As I mentioned at the start of the episode, I really wasn't sure

Danny:

about One Minute Podcast Tips and whether or not there'd be

Danny:

enough value in a one minute tip.

Danny:

But, as mentioned, it did and it worked.

Danny:

So no matter what the podcast idea is that you have and how silly

Danny:

it might sound, just run with it.

Danny:

With so many podcast hosting platforms now offering unlimited podcasts, it's

Danny:

really easy for you to experiment.

Danny:

Heck, even use one of the free podcasting platforms and just get your idea up there.

Danny:

You don't even have to submit it to Apple, Spotify, etc.

Danny:

Just get in, create, publish, and then share a direct link with your

Danny:

friends and family, colleagues, etc.

Danny:

And get their feedback.

Danny:

The main thing is, get the idea out there.

Danny:

Because there will come a time down the line, whether that's six months,

Danny:

one year, five years, whatever, you'll think back and think, you know

Danny:

what, I should have done that idea.

Danny:

Because now someone else has come out with it.

Danny:

So that would be my tip for this special episode.

Danny:

Take your idea from just a flight of fancy and make it something tangible.

Danny:

You never know, it could be the next big podcast that you create.

Danny:

Thank you so much for supporting the show for the last 12 months and making it one

Danny:

that many podcasters go to when it comes to being a better podcaster themselves.

Danny:

I'm looking forward to sharing more tips with you in 2024.

Danny:

Until the next time, happy podcasting.

Danny:

Thanks for listening.

Danny:

If you enjoy One Minute Podcast Tips, be sure to share with your friends and

Danny:

other podcasters so they can enjoy it too.

Danny:

Until the next time, happy podcasting.

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