Today on The Karen Kenney Show, we’re talking about the power of “Word of Mouth” (WOM).
WOM can be defined in a few different ways, but how it’s traditionally known is the passing of information from person to person using oral communication. This is simply where a person tells a story about either a real (or made-up) event to someone else.
Word of mouth like storytelling has been around since the beginning of time. In many cultures, “the keepers of the stories” were revered for their gifts and for being the ones who held and shared the knowledge, anecdotes and history of the ancestors and the land. Without them, the clan had no past and with them came a vital sense of identity and belonging for the members of the group.
Another facet of WOM I appreciate is spreading the good word about someone or something via referral - either by electronic, printed or verbal means. It’s like organic, spontaneous, heart directed marketing that inspires you to want to share your experience with others!
I think it's wicked important that when we discover something we love, whether it's a product, a person, a place, or a program, that we use our own word of mouth power to help spread that love and show our support for both it and its creator.
It matters because as you’ll learn from this episode what makes “Word of Mouth” so effective is that it all boils down to trust. Research has shown time and again that, “Consumers trust personal recommendations above all other sources of information in the buying process.”
This same concept also extends to the people in our lives. The way we communicate with one another makes a difference. Through the power of our words, we have the ability to either tear them down or to lift them up, to “crucify” people or to “resurrect” them.
So whether we write a testimonial, hit the “share button”, do a love shout out, make a referral or help someone see themselves as they really are, let's choose and use our words intentionally.
May our own “word of mouth” communications be powerful, positive, impactful, genuine, generous, supportive, inspirational and trustworthy.
KK's Takeaways:
· Word Of Mouth Is So Important (10:06)
· Make Some Referrals (15:56)
· The Power Of Sharing (19:51)
· Making Us Rude & Dumb (23:39)
· I Can’t Wait To Give A Shoutout (26:03)
· The Share Button - Use It Generously(35:06)
· Leave The World A Bit Better (42:30)
Karen Kenney is a certified Spiritual Mentor, writer, author, speaker, and the host of The Karen Kenney Show Podcast. She’s also the founder of THE NEST - an online spiritual membership & community.
She’s been a student & guide of A Course in Miracles for close to three decades, a certified yoga teacher for 20+ years and is a longtime practitioner of Passage Meditation. She’s also a Gateless Writing Instructor, workshop facilitator and transformational retreat leader.
KK grew up in Lawrence & Boston, MA, and graduated from Boston University with a degree in Communications. She’s known for her storytelling, her sense of humor and her “down-to-earth”, no BS approach to Spirituality.
She helps people to rewrite their old stories, shift their perception from fear to Love, and deepen their connection to Self, Source & Spirit. Using her signature process - Your Story to Your Glory™ - people learn how to transform themselves and their lives from the inside out, so they can feel empowered, play a proactive part in their own healing, and experience more fun, flow, and freedom!
A sought-after speaker, spiritual teacher, and thought leader for podcasts, shows, live events, group retreats and entrepreneurial mastermind programs, Karen has been invited to speak & teach on various platforms, stages & retreat centers across the country, including the renowned Omega Institute for Holistic Studies.
You can learn more & connect with KK at: www.karenkenney.com
Thank you so much for listening! If you're digging the show, I'd be wicked grateful if you would go to Apple Podcasts, hit Follow and then leave a star rating & review.
If something I shared from my heart today somehow landed in yours, I'd love to hear about it. So please tag me on Facebook or Instagram and let me know what your favorite part was or what you found most helpful.
If you can think of someone that could benefit from hearing this episode, please share it with them & help me to spread the good word and the Love. xo
