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From Drop Shipping to Bitcoin Education: Sanjna's Entrepreneurial Shift - Part 3
Episode 3231st July 2023 • Orange Hatter • Tali Lindberg
00:00:00 00:10:46

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Today on Orange Hatter, we dive deep with Sanjna, a passionate Bitcoin enthusiast and co-founder of the app Yzer.

Key Takeaways:

  1. Sanjna's Personal Bitcoin Journey: The moments of doubt and revelations she had while diving into the Bitcoin space.
  2. The Learning Curve: She sheds light on the existing gaps in Bitcoin education, and how Twitter became an essential learning resource for her.
  3. Introducing Yzer: A revolutionary app for bite-sized financial education with gamified modules focused on Bitcoin, Austrian economics, and more.

Dive in to hear Sanjna’s vision for financial literacy and how Yzer is adjusting the way people can learn about Bitcoin and economics.

For women eager to journey deeper into the Bitcoin world, don't miss out on the Orange Hatter Women's Reading Club! Visit https://www.meetup.com/womensbitcoinreadingclubwithorangehatter

Sanjna's Info:

Sanjna Mehta

Co-founder, Yzer

yzer.io

@sanjna_connect

Please email questions/comments to Tali@orangehatter.com

Mentioned in this episode:

Free Market Kids Short

Get your HODL UP ("The best bitcoin game ever!") at www.freemarketkids.com.

Transcripts

Tali:

Hi everybody, welcome to Orange Hatter.

Tali:

Today you'll listen to part three of my conversation with Sanjana.

Sanjna:

So, so yeah, I think the first world is, is just in deep

Sanjna:

of a, of a problem as, as all the, these other developing countries,

Sanjna:

you know, it's, it's the whole world.

Tali:

It is definitely the whole world.

Tali:

And you're right in that, I think especially when you're talking about the

Tali:

VC that you spoke to, I feel like a lot of people who have assets who are able

Tali:

to adjust their income based on their rising asset value, they don't feel

Tali:

the impact compared to a working class person who's depending on salary to live.

Tali:

So the fact that it's not impacting them personally, I think maybe

Tali:

just allows them to say, well of course it doesn't impact me.

Tali:

What are you talking about?

Tali:

But I wanna go back to what you said.

Tali:

You mentioned that when you first went into the Bitcoin space, or, because your

Tali:

husband was talking about it and you wanna support him, you started looking into it.

Tali:

Was there any point when you were first looking around, like, poking

Tali:

around, where you felt like, no, this can't possibly be real?

Tali:

Like, was there, was there any, like, emotional struggle moment?

Tali:

Can we talk a little bit more about that?

Sanjna:

Oh yeah, for sure.

Sanjna:

Because it's like, it seems like there's such a perfect tool suddenly,

Sanjna:

that can solve all our problems.

Sanjna:

And there's so many times where I've just tried to research what

Sanjna:

are the problems with Bitcoin.

Sanjna:

And honestly, I found nothing.

Sanjna:

Like, yes, okay, we can't predict the future, and we can't know for certain

Sanjna:

that Bitcoin is what is gonna take over.

Sanjna:

And it, it is relatively new, right?

Sanjna:

That's why all the volatility is there, all the concerns are there,

Sanjna:

so much debate is there around it.

Sanjna:

But, but that's, that's any, that's any investment or asset.

Sanjna:

That's, that's anything when, when it's new, right?

Sanjna:

There's always volatility.

Sanjna:

There's always debate.

Sanjna:

It's just that we used to...

Sanjna:

okay, pre, pre-World War, we used to live in an era where...

Sanjna:

didn't have fiat currency.

Sanjna:

We had gold, right?

Sanjna:

So Bitcoin is not that new of a system.

Sanjna:

It's, it's an improved version of gold.

Sanjna:

It's digital.

Sanjna:

It has a fixed supply.

Sanjna:

It's just, like, fiat currency came into play because the governments just

Sanjna:

chose to take money into their hands.

Sanjna:

But that's not how societies and civilizations have lived forever.

Sanjna:

Right?

Sanjna:

So there, there is a better tool.

Sanjna:

And what Bitcoin is, is it, it's.

Sanjna:

Like, it's too perfect for people to understand, but it's not...

Sanjna:

it, what I'm trying to say is, is it's not that new.

Sanjna:

It's not that someone invented this out of nowhere and it just came out of nowhere.

Sanjna:

It, we used to live in a world that, that had a better version, that

Sanjna:

had a better alternative to, to fiat, which was the gold standard.

Sanjna:

Right?

Sanjna:

The fiat standard is, is a very new system.

Sanjna:

And just coming back to my point that I think, I wouldn't even call it a flaw,

Sanjna:

but maybe the only issue with Bitcoin is, is, is that it's just very new.

Sanjna:

And it takes time.

Sanjna:

It takes time for any currency, any asset, any form of money to just

Sanjna:

get that stability and, and get that recognition from the whole world,

Sanjna:

get, get to hyperbitcoinization.

Sanjna:

But yeah, I, I, I think for me it's just, I, I really tried to search and I

Sanjna:

was like, there's no issue with Bitcoin.

Sanjna:

Like it's, it's just too perfect.

Sanjna:

It's, it's too good to be true, but it's, it's something that

Sanjna:

the world needs to know about.

Sanjna:

And I think I, I think this is where you need good education, 'cause

Sanjna:

it's so hard for the whole world to just believe, like, one person.

Sanjna:

Right?

Sanjna:

We, we to achieve hyperbitcoinization, we really need people to explain it well.

Sanjna:

We need...

Sanjna:

different target groups have to be educated differently.

Sanjna:

I did this talk with, with women in tech about like two months ago, again,

Sanjna:

very similar situation where they were, like, 50 women in the call.

Sanjna:

They've all heard about Bitcoin, but they're just too scared to get into it.

Sanjna:

They're so overwhelmed.

Sanjna:

And they're like, we've heard about it.

Sanjna:

It sounds cool.

Sanjna:

But then I don't know what to do beyond that, you know?

Sanjna:

So I think it's just, it's about knowing how people wanna learn.

Sanjna:

Like I, I'm, I'm in a team of, we're five co-founders and I'm the only female.

Sanjna:

And you always see the other four talking about the more technical

Sanjna:

part of it, the development.

Sanjna:

They, they're so excited about, you know, just like, what the, what,

Sanjna:

what Bitcoin can do technically.

Sanjna:

And I'm just like, but look at what it can do in humanitarian terms, you

Sanjna:

know, there's so much more to it.

Sanjna:

And that always hits me more.

Sanjna:

And for me that aha moment was just that it can literally save the world

Sanjna:

and all the issues we're going through.

Sanjna:

And maybe we're too early, maybe it's not perfect.

Sanjna:

People will always find flaws, but you can't, I, I, I think the media tries to

Sanjna:

find flaws when these flaws don't exist.

Sanjna:

Like, they say, it's not environmentally friendly.

Sanjna:

Yes, it is.

Sanjna:

It's just, the media puts up such a negative image, you know.

Sanjna:

So when you really, like, I, I don't wanna get into the whole environmental

Sanjna:

part, like you can see the classes, you can search online, but it's way more

Sanjna:

environmentally friendly than the way fiat currencies are made and printed

Sanjna:

and how much electricity they use.

Sanjna:

You know?

Sanjna:

So it's just that when you, when you have that 5% of like interest, you, you get

Sanjna:

completely into it and you're like, okay, there's, there's no flaws in the system.

Sanjna:

Whatever flaws you're seeing is just the media putting up stuff that is inaccurate,

Sanjna:

and you can't always rebuttal the stuff.

Sanjna:

But if you, if you truly know and understand and wanna learn, you'll see

Sanjna:

that it's almost close to perfect and much better than what we have today.

Sanjna:

For sure.

Tali:

Can you share...

Tali:

in the early days, when you were looking around trying to learn about Bitcoin as

Tali:

a very, very beginner, was there, if you could only recommend one resource, what

Tali:

would you tell people to go look up?

Sanjna:

That's a great question, 'cause that's why we actually came up with

Sanjna:

this idea, and we're trying to solve the way Bitcoin education is today.

Sanjna:

So the five of us, we have, the five founders, we have just this

Sanjna:

common vision that, you know, we wanna educate the world on Bitcoin.

Sanjna:

And the way people are educated on it today is just not good enough.

Sanjna:

I was, I was searching articles online, I was watching YouTube videos.

Sanjna:

I even tried to find some online classes.

Sanjna:

Nothing was good enough, because there's no structured curriculum for such

Sanjna:

a new person to get into the space.

Sanjna:

You don't know what to learn first, how to link things together, what to learn next.

Sanjna:

And we come from this generation where we don't wanna spend 10

Sanjna:

hours behind our computer and learn about one concept, right?

Sanjna:

Like, we have access to quick learning.

Sanjna:

We have access to learning one concept in two minutes.

Sanjna:

You're on the go.

Sanjna:

You're on the commute.

Sanjna:

You can, you can quickly just learn about one thing, right?

Sanjna:

So, In all honesty, the best platform for me and the best way I learned

Sanjna:

about Bitcoin was through Twitter.

Sanjna:

I do use a lot of social media to learn things, 'cause...

Sanjna:

maybe it's a generational thing, but I just feel like ... twitter, Instagram,

Sanjna:

sometimes, you know, it, it really feeds you content that you want.

Sanjna:

So even if it's financial literacy, there's like, there's people out there

Sanjna:

teaching you how to invest your money through reels on Instagram better

Sanjna:

than teachers in a university hall.

Sanjna:

Right?

Sanjna:

Like it's just, it's just the whole shift in learning that's made a big difference,

Sanjna:

and that's where the idea also hit us.

Sanjna:

It's like we don't want people scrolling through social media,

Sanjna:

aimlessly learning about something.

Sanjna:

Like, why don't we create this app where you can learn about

Sanjna:

one concept in two minutes?

Sanjna:

You don't need to figure out the, the, the curriculum.

Sanjna:

We've created it for you.

Sanjna:

We're creating a personalized experience eventually, where if you feel like,

Sanjna:

okay, I know this stuff, I wanna skip it, you can go to the next part.

Sanjna:

Make it social.

Sanjna:

Right?

Sanjna:

We live in such a social world, you don't wanna, again, sit alone in a room or

Sanjna:

sit behind your computer and be alone.

Sanjna:

And, and people did this in Covid, it's not fun.

Sanjna:

We live in such an online social world that why not be able to learn socially?

Sanjna:

So we also included this aspect, and we just thought that...

Sanjna:

compete with people, play games, earn rewards.

Sanjna:

That's what makes it fun.

Sanjna:

That's where the instant gratification comes from as well, you know?

Sanjna:

So I think, especially in financial literacy, this is

Sanjna:

what we're missing right now.

Sanjna:

I'm not too aware of other, of other topics, but I think there's

Sanjna:

just a big gap in learning the way, the way it's done today.

Sanjna:

Like, I think learning through long videos and, and articles is so 10 years ago.

Sanjna:

It's not the way people wanna learn today.

Sanjna:

You know, Duolingo is doing great.

Sanjna:

You wanna learn about languages.

Sanjna:

It's, it's the best way to pick up a new language, and it's, it's quick, it's fun.

Sanjna:

It's like you're just playing a game and you're learning a language.

Sanjna:

And you know, that's, that's kind of the, the direction we're going in with

Sanjna:

financial literacy, 'cause we feel like it's something, it's a skill that everyone

Sanjna:

should have, but not everyone knows how to learn and where to learn from.

Tali:

So how did you meet the other four founders?

Sanjna:

One of the co-founders is my husband.

Sanjna:

So we, we actually met through these Bitcoin conferences and meetups, right?

Sanjna:

So we met one of the co-founders was from London, and then he

Sanjna:

connected us to the two other co-founders who were in Switzerland.

Sanjna:

And the two co-founders in Switzerland are our developers.

Sanjna:

So they have their own company as well, and they've been

Sanjna:

friends for the past 10 years.

Sanjna:

So everyone's just kind of interconnected, came about with the

Sanjna:

same vision, and it just clicked and we're like, okay, this is...

Sanjna:

it just felt like it was, it was meant to be.

Tali:

So this app, it's called Yzer, Y Z E R.

Tali:

Can you give us a, a quick overview of what it is and how

Tali:

you came up with the concept?

Sanjna:

Yzer is a gamified mobile app where you can learn about

Sanjna:

Bitcoin and financial education.

Sanjna:

We, the concept is doing really quick two to three minute classes, and at the

Sanjna:

end of each class, you can take a quiz.

Sanjna:

If you get five out of seven, correct, chances are you'll find a ... box and

Sanjna:

you'll be able to earn actual Satoshi.

Sanjna:

So Satoshi's are the, smallest denomination of, uh, of Bitcoin.

Sanjna:

Now we're not getting people on this app to get them rich, right?

Sanjna:

We're just giving them that instant gratification.

Sanjna:

Even if it's, if it's a few Sats and it's just a few pennies, it's, it's

Sanjna:

what gets them back on the app and addicted to the app and, and, uh, that,

Sanjna:

that's where I talk about the social aspect and the gamification aspect.

Sanjna:

And I think that's how people wanna learn, 'cause they wanna get rewarded, they wanna

Sanjna:

get that adrenaline rush of of coming back and wanting to learn something.

Sanjna:

So we are a Bitcoin education first app, but we teach, we actually have

Sanjna:

entire modules on Austrian economics and the stock markets and financial

Sanjna:

literacy, 'cause we think it's important for users to be able to understand the

Sanjna:

root problem before understanding why Bitcoin as an empowerment tool, right?

Sanjna:

So you need to learn about the macro issues and know about

Sanjna:

inflation and interest rates.

Sanjna:

And Austrian economics is super interesting as well.

Sanjna:

I hadn't even heard about what it was before, but it's just this whole other

Sanjna:

school of economics that's completely different to Keynesian economics and it's,

Sanjna:

it's all of this that you need to learn to put everything together and understand

Sanjna:

that, okay, Bitcoin makes a lot of sense.

Tali:

Thanks for joining us today and learning with us today.

Tali:

If the discussion with our guest resonated with you and you would

Tali:

like to dive deeper into the world of Bitcoin, don't miss out on joining the

Tali:

Orange Hatter Women's Reading Club.

Tali:

The meetup link is in the show notes.

Tali:

Also, if there are women in your life whom you think would both enjoy and

Tali:

benefit from learning more about Bitcoin, please share Orange Hatter with them.

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