This week I'm talking about batching.

For those who don't know what batching is, it's when you create several pieces of content at once to save you time.

In this episode, I'm going to share my process for batching this podcast to give you an idea of what you'll need to do.

Remember to do what works for you and your schedule.

Please share your batching tips with me!

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Welcome to podcasting one on one with me your host

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Rachel. This podcast is for female business owners and

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solopreneurs that are looking to start a podcast that add to your

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own already awesome offering. I'll give you helpful advice

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that you can take away and use in your podcasting journey. I

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hope to answer those tricky questions that just keep you

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from starting. Once a month, I'll be joined by other female

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podcasters. They'll share their journey with you and offer tips

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and advice they discovered along the way. Let's get started.

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Hi, and welcome to this week's episode. This week, I'm talking

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about batching. For those of you who don't know what batching is,

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is when you create several pieces of content at once to

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save you time. I batch my podcast and my social media

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marketing every four weeks, when my guests are concerned, I tried

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to get them recorded as soon as possible to give me extra time

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to edit them. So I've already planned out what the episodes

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will be about. But I wait to the full weekly slot to fine tune

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the episode content. So I did this at the beginning of my

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podcast journey, I decided I was going to commit to 12 months,

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and I outlined 12 months worth of weekly episodes. So whatever

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it is for you, maybe it's a season, maybe it's six months,

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however that looks for you. That's, you know, you, you do

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you.

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Let me share my process with you. And you can take from this

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whatever you need. And this is just so I can show a working

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example of what it's like to do batching. So when I first

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started, I planned out 12 months of weekly episodes, I had the

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titles in mind for each episode and started doing guest

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research. Now we'll talk a little bit more about guest

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research in a future episode coming up in the next few weeks.

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Once I had my episodes laid out, I broke them down into four week

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chunks, so I knew which episodes I needed to concentrate on. And

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one of those episodes would have been will be a guest episode, I

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use the episode planning feature in Captivate to plan my

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episodes, which I absolutely love. It's really simple, you

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can put a description in there and write all your notes that

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you want to follow. Like, for example, now I'm following the

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notes that I've made in the app as a planner. It also makes

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adding details for guests and show notes super simple. I also

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have an episode coming up this month, talking about the tools

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that are used, and obviously Captivate is one of them. So

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I'll go into a little bit more detail about that. And the

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features to make things easier on a future episode. So But just

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for now, that's where I plan yours, I used to plan it in a

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Word document where I had a table for the episodes, you

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could also use a project management tool, so it's just

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whatever works for you. So then I work on the episode content

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and I write up notes to guide me when I'm talking. I record my

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episode straight into Audacity. As I'm doing now, I love the

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simplicity of Audacity, and I find it easier to record

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straight into the platform and then I can easily edit and

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polish the episode so and then I also pull quotes and clips from

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the episode I do this kind of like all in one go. So I'll

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record an episode, edit Polish pull quotes and clips. And then

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I will do the next few episodes in that order so that when I

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move on to the next episode, I've got a finished one already.

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Then I will edit the guest episode and pull quotes and

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clips from that as well. So then all four episodes are done. I

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then do the uploading, I upload them all to captivate, I add the

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show notes, I add a transcript and then I schedule them for

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publishing. When I have all of this content scheduled and done,

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I move on to the planning the social media posts to go with

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the podcast. So I create audio grammes in headliner of each of

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the episodes. I commit to three posts a week going out cross

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platform, and by cross platform, I mean LinkedIn, Facebook, and

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Instagram. One post is the day the episode airs, which is the

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audio Graham post and I try and write something that links to

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the clip that I've chosen and talking about, and you know,

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just let everybody know what the episodes about. But the other

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two I like to create one posts around the subject that I'm

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talking about. And also over the four week timeframe, it's a good

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idea to repurpose them content from previous episodes, it's so

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easy to forget this, I haven't really been doing this myself up

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until recently. So what I've decided to do, while at the time

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of this recording, it's November by the end of October 2022. So

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I'm going to dedicate one post a week to repurposing some of my

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previous content that's still relevant for my audience. You

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know, you might have new followers that haven't had

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chance to see this content yet. And we all know that kind of

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statistic where I think something real like 4% of people

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of your audience see your content at any one time. So and

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if it's still relevant, you can tweak them, you don't have to

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just put them out as they were. But depending on the kind of

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engagement that you got on those posts, maybe you could tweak it

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to kind of increase engagement, if it wasn't that great before.

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These are just little things that you can think about. I

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generally scheduled all my content to go out through buffer

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and meta business suite, these tools are free, I use both on

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the free version. An interesting thing I heard recently about

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LinkedIn, is that the algorithm Gods prioritising native posts,

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rather than third party sharing, which is through scheduler, so

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the posts wouldn't do as well, if they came from a scheduler,

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then if you post them natively. Now, I don't know how,

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how true this really is, whether it's depending on the type of

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ordinance that you've gotten all those kinds of things, because I

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know lots of people love to second guess what the algorithm

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does, but you know, it'll do what it wants, or it's just too

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complicated to kind of work out. But what I am going to do is I'm

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going to test this out over the next four weeks. So this episode

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comes out at the beginning of November. So for my for weekly

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episodes, I'm going to post natively as opposed to

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scheduling them. And I'm going to monitor the engagement that I

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get and compare it to other months. It's good to experiment.

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I'm not sure if you've listened to the Janet Marie episode, she

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hosts the courageous content podcast. And she really knows

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her stuff when it comes to posting on social media. And

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it's just interesting, we were talking about testing. It's not

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something I've done a lot of but here I'm just interested to see

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what the engagement would be, or if there was a difference to it.

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So I will let you know what I find in a future episode. Well,

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next month in December. Okay, let's get back to it. So if your

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podcast has guests, then I found getting them booked in well in

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advance wherever possible, which allows you to time to get the

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rest of the things done. Because obviously, once you've recorded

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you need to edit, you need to create all the social media

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around it and all of those things. So I found it's, it's

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good to have them in the bank, if you will. It just allows you

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that time to get your next guests and that leeway time.

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Obviously, if your show is every week with guests, you're going

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to have to be really hot on getting these interviews,

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scheduled and sorted and things like that. If you get the guests

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on in advance of the episodes being released, it also gives

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you the opportunity to create the social media assets to send

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to your guests. This will make it as easy as possible for them

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to promote the episode, and obviously increasing the reach

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to their audience as well. So that's something to think about.

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I hope that this episode has helped give you an idea of how

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to shape your batching as I said before, remember to do what

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works for you and your schedule. This for weekly batching works

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really well for me, that's how I like to do it. But you need to

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take the idea of batching and run with and do what works for

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you and your schedule. There's no point trying to crazy boss

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someone else's schedule until your work life. If you have any

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questions around this episode, or I would also really love to

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hear your batching tips and advice as well. Always good to

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take new things on board. And thanks for listening, and I'll

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see you next time. Bye. Thanks so much for listening. If you've

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enjoyed today's episode, please like share and subscribe. Your

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support means so much to me. If there's a question or topic

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you'd like covering then I'd love to hear from you. Find the

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podcast on Instagram at Rachel Botfield and drop me a DM till

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next time bye