I LOVE copywriting books, and they’ve been extremely helpful in my success in marketing since 2005…
And so what I’m about to say may sound completely counterintuitive.
In the first 1-3 years of a copywriter’s career, I’d bet on the copywriter who has read the most copywriting and marketing books in the last 12 months.
After that, if you’re reading a ton of copywriting books, I’d actually start to bet AGAINST you.
Why?
And what should you be reading instead?
Well, I share the answers to those questions — and why it’s so critical to stop reading so many copywriting books — in today’s episode…