Are you thinking of starting a blog, a podcast or a YouTube channel and regularly publishing content around your pet business?

If so this podcast episode is for you, as it will help you decide which style of content is right for you.

And if you choose the one that’s most suited to your skills and taps into what you actually enjoy doing, then it’s more likely that you’ll find creating it enjoyable and remain consistent.

In this episode, I’m going to talk about why you should invest time and resources into creating this type of content and the advantages it brings. 

I’m sharing the various forms your core content can take, from written blog posts and podcast episodes to engaging videos. 

Plus, insights into how often you should be publishing this content and some handy tips on planning it effectively and how I can support you and make this happen.

Topics and timings in this episode:

1.42 - What is core content?

4.24 - Seven reasons to create core content for your pet business

12.10 - How your core content will last far longer than your social media content with stats on the lifespan of different social media posts

13.48 - The different options do you have for your core content

16.41 - Deciding how often you publish your core content

20.30 - How content planning works in my Pets Get Visible membership 

23.04 - What to do if you’d like some support with creating your core content

23.40 - Helen Scotty King testimonial

26.17 - Sharing your core content in my Facebook community

Links mentioned in this episode:

Join Pets Get Visible: https://publicityforpetbusinesses.mykajabi.com/pets-get-visible

How to start a pet business blog

Things to consider when starting a podcast

Meet Kellie Wynn the Beagle Lady

How to create a bank of anytime content

Two types of publicity you need for your pet business

Everything you need to know about starting a podcast with Ant McGinley

How a podcast can help your dog training business with Greg Pattison