Artwork for podcast Rainmaker.FM Elsewhere
Sonia Simone on the Productive Insights Podcast
13th December 2016 • Rainmaker.FM Elsewhere • Rainmaker Digital LLC
00:00:00 00:30:43

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On this episode of Elsewhere, Sonia Simone chats with Ash Roy on the Productive Insights Podcast about what it means to be a prolific content marketer.

In Part One of the show, Sonia and Ash discuss:

  • Understanding your audience and their needs
  • Content marketing’s role in today’s sale cycle
  • When and why to use guest posts
  • Developing your specific content marketing strategy

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