In this episode of The Backstory on Marketing and AI, we dive into how AI enabled market research is reshaping small business marketing, especially in the trades. Our guest from Far Beyond Marketing shares how her proprietary "4 Cs" framework—Clear Copy, Consistent Branding, Customer Demographics, and Channel Management—helps business owners build smart, scalable strategies. Learn how to align your brand messaging, reduce marketing waste, and convert more leads by integrating AI into your customer journey.

You’ll also discover how Amber's team used AI to reduce cost-per-click from $500 to $79 in just 12 weeks across 30 franchise locations. Plus, we cover tips on recession-proofing your marketing, building long-term client value, and creating upsell systems that maximize revenue. Whether you’re a solopreneur or managing multiple locations, this episode is packed with insights to take your marketing far beyond the basics.

🔗 LinkedIn: https://www.linkedin.com/in/marketing-strategy-coaching-ambergaige/

To learn more about Far Beyond Marketing, visit: https://farbeyondmarketing.com/

Click here to view the video: https://youtu.be/96zz9EH0zp4