How to Show Up on Camera So People Actually Want to Listen to You
Did you know that 55% of all communication is non-verbal? That means your body language, your eye contact, your background, and your lighting are doing the heavy lifting long before you even open your mouth.
In this episode, I'm joined by Dr. Christiaan (Chris) Willems - a specialist communication consultant and coach at ArtsMedia Consultants, with more than 40 years in the performing arts and television, including 25 years as a professional mime artist. Dr. Chris now helps business owners and professionals get comfortable, confident, and credible on camera - and the insights he shares in this conversation are genuinely game-changing.
We cover the Albert Mehrabian research that shows 7% of communication is in the actual words, 38% is how you sound, and 55% is non-verbal. We talk about why video is no longer optional for business professionals, what it means to be a "stylised version of yourself" on camera, and why things like lighting and background are not just technical concerns - they are brand concerns.
Dr. Chris also shares his concept of "active awareness" - knowing how you come across on camera, and doing something about it. He talks through lighting basics (including the classic three-point setup), the importance of background design, and how to think about aesthetics even when your topic is accountancy, engineering, or law.
We also discuss teleprompters, rehearsed spontaneity, the glasses and makeup debate, and what it really means to be authentic versus performing on camera.
Resources mentioned in this episode:
Download the free workbook and all resources for this episode here: https://link.podcastsdoneforyou.com.au/access
Dr. Chris Willems offers a free PDF ebook - "Going Digital: What You Need to Know Before You Set Foot - or Face - in Front of a Video Camera" - available through the resource link above.
Lighting recommendations and teleprompter links (including the Australian teleprompter company mentioned in the episode) are also available through: https://link.podcastsdoneforyou.com.au/access
Connect with Dr. Chris Willems:
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