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📕 The Ultimate Selling Story book by Roy Furr

📺 Chris Haddad Emotional Copywriting Interview with Roy Furr

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🏆 Roy Furr, Fractional CMO for Direct Response Marketers

I’ve been thinking about Chris Haddad…

No, not in some weird way.  C’mon!

I’m totally NOT stalking him.  (I swear!)

I’ve been thinking about Chris because of something he said when I interviewed him a bit back…

It was about plot…

And how even though he’s known for this intense, “Punched in the Gut” emotional storytelling in his sales copy…

His stories have almost no plot.

So today I wanted to talk about why plot is (relatively) irrelevant in story SELLING vs. story telling, and what to fill your stories with instead…

Story Selling: Why Plot is Irrelevant 

Yours for bigger breakthroughs,

Roy Furr