Data-driven marketing is used widely in the private sector but not so much in the public sector.
In fact, many agencies still struggle with the 'if and why we should use data for improved targeted messaging. So in episode 12 of the Public Sector Marketing Show I discuss:
What is data-driven marketing?
Why government and public sector agencies should be leaning into it
How data-driven marketing works in practice
I speak to Rob Thurner, a specialist in digital transformation who works with government agencies on data-driven marketing strategy
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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.