Rory Sutherland is the special guest in the Christmas - and final - Wax Lyrical podcast of 2020. TED talker, Ogilvy Vice-Chairman, author and creative director, Rory chooses his personal favourite 2020 Christmas ads, and in typically fascinating and funny style explains why doing things your finance director doesn't like could give you competitive advantage in marketing. He also tells us that advertising planners have given up on trying to understand the consumer, and instead want to make all customers a bit like planners. In a wide-ranging conversation filled with behavioural science nuggets and marketing strategy tips, he also explains which favourite food he shares with David Ogilvy. Wax Lyrical is back in January 2021.