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How to Develop and Execute a Thought Leadership Strategy
1st August 2022 • Thoughts on Thought Leadership with Atiba • Atiba de Souza
00:00:00 00:15:55

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Do you want to be a successful thought leader? How to develop a thought leadership strategy?

Thought leadership is a term that gets tossed around a lot in business, but what does it actually mean? In short, thought leadership is the process of becoming known as an expert in your field. When you are seen as an authority, people will be more likely to trust your opinion and buy from you. Developing and executing a thought leadership strategy can be tricky, but it’s well worth the effort.

In this video, we will discuss how to develop and execute your own Thought Leadership Strategy.

00:00 Intro
00:55 3 steps to develop a Thought Leader strategy
02:02 Step #1. Define your audience
09:00 Step #2. Understand your expertise
10:11 Step #3. Develop Visibility Strategy
14:33 Takeaway

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