Episode Description / Show Notes
You finally discover it—someone else filed a trademark application for your podcast or YouTube channel name.
Does that mean you’ve lost it?
Not necessarily. But it does mean you need to understand how trademark priority actually works in the U.S.—and why creators who used a name first still end up losing leverage, momentum, or even their brand.
In this episode of Legit Podcast Pro, Gordon Firemark, The Podcast Lawyer™, explains what it really means when someone “beats you to it,” clears up the biggest myths about trademark law, and walks through the real-world decisions creators face once a filing shows up.
This episode kicks off a focused series on trademarks for podcasters and creators who are serious about building and protecting an asset-driven media business.
In this episode, you’ll learn:
- How trademark priority actually works in the U.S. (first use in commerce, not first to file)
- Why someone else filing first can still shift leverage—even if you used the name first
- The common assumptions creators make that quietly put their brands at risk
- What options may exist after someone else files for “your” podcast name
- Why delay often narrows your choices instead of protecting them
- How trademark strategy fits into building a serious creator business, not just avoiding disputes
If your show is growing, monetizing, or attracting attention from sponsors or partners, this is a conversation you need to have sooner rather than later.
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If you’re worried someone could beat you to your podcast or channel name—or you’ve just discovered a trademark filing that affects your show—the next step is clarity.
You can set up a trademark strategy call with Gordon here:
https://gpf.link/tmcall
Every situation is different. This conversation is about understanding where you actually stand and deciding what makes sense next.
About the Host
Gordon Firemark is an entertainment, media, and intellectual property lawyer with more than 30 years of experience helping podcasters, creators, and media entrepreneurs protect their work and build sustainable, professional businesses. He’s known as The Podcast Lawyer™ and hosts Legit Podcast Pro.
