A little over a year ago Ahold Delhaize USA made a major move in the retail media game.

Peapod Digital Labs, the e-commerce and digital innovation arm of Ahold Delhaize USA, announced plans to grow its AD Retail Media network into an end-to-end, in-house retail media business. That will enable consumer packaged goods partners to better leverage the long reach of Ahold Delhaize grocery retail brands, which encompass more than 2,000 stores, process over 23 million transactions weekly, engage nearly 24 million active loyalty card users and generate more than $51 billion in annual sales.

In this episode of SN Off the Shelf, Supermarket News Senior Editor Bill Wilson had the chance to check in with SVP of Retail Media at Ahold Delhaize USA Bobby Watts at Groceryshop 2023 in Las Vegas.

Watts believes retail media has not reached its peak yet and cautioned that retailers need to keep the consumer in mind when executing a plan.

Take a listen.

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