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The Power of Celebrity Entrepreneurship
Episode 20325th April 2022 • The HERO Show • Richard W Matthews
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Welcome to another episode of The HERO Show. I am your host Richard Matthews, (@AKATheAlchemist) and you are listening to episode 203 with Clint Arthur – The Power of Celebrity Entrepreneurship.

CLINT ARTHUR is the provocative, truth-telling author of 21 Best-selling books, including Celebrity Entrepreneurship, Break Through Your Upper Limits on TV, and Wisdom Of The 

Men, which is nominated for the Pulitzer Prize.

As a speaker, Clint has shared the stage with Martha Stewart, Dr. Oz, Suzanne Somers, Caitlyn Jenner, Ice-T, and 5 Presidents of the United States, at Harvard, West Point, Mercedes-Benz, Porsche, Coca Cola, Microsoft, AT&T, NASDAQ, The London Stock Exchange, and the Royal Society of Medicine.

He is a serial successful multi-millionaire entrepreneur, trusted marketing advisor, consultant, and coach to thousands of private entrepreneurial clients and business owners running enterprises from $1 million to $1 billion in size, Clint influences over 100,000 independent business owners annually, through his social media platforms, coaching programs, and Millionaire Business Accelerator mastermind.

Here’s just a taste of what we talked about today:

The Celebrity Entrepreneur

When Clint was starting out as a coach, author, and speaker, he was taking seminars to try to figure out how to become somebody who could sell books and seminar tickets and make money from helping people with his gifts.

One of the mentors he studied with asked, “If you could dominate any Google search term, what would it be? He put down the word entrepreneur. 

He has not been able to dominate the word entrepreneur. But along the way of learning how to be somebody who people want to pay a lot of money to, he realized that he needs to be a celebrity in the eyes of clients. And that’s how he became what he is known for today—helping people become celebrity entrepreneurs.

The Superpowers of Superpowers

Clint believes that communication is the key. Talking about his superpowers, there are a couple, he is a great writer, storyteller, and wordsmith. He has used his storytelling abilities to dictate all the insights he learned from the most amazing people in the world through his book Wisdom Of The Men.

Two other superpowers he has the ability to do hard work and to ask himself real hard questions, like if this was going to be the last year of your life, what would you want to accomplish? 

Other Topics We Covered on the Show:

  • Clint shared his origin story of going from essentially a nobody to basically turning himself into a celebrity.
  • He also talked about how he teaches people to book themselves on television and how that skill impacted his career.
  • Then we discussed two important points about asking better questions: Doing the hard work and the willingness to show up.
  • Saying things that people don't want to hear has been Clint’s fatal flaw in his business. To tone down this type of flaw he sets a safety word for his clients.
  • Not believing to be good enough in their area of expertise or what’s called the imposter syndrome is Clint’s arch-nemesis in his business.
  • Clint’s driving force is all about creating a community of celebrity entrepreneurs who are able to help their clients and change the world at the highest levels.
  • Lastly, Clint’s guiding principle is from his favorite quote by General George S. Patton: Work hard, show up, do your best, have fun, and accept the challenges so that you can feel the exhilaration of victory.

Recommended Tools: 

  • MacBook Pro and iPhone 
  • Local and national shows
  • Marketing yourself
  • Celebrity photos, stories, and experiences

Recommended Media:

Clint mentioned the following book/s on the show.

The HERO Challenge

Today on the show, Clint Arthur challenged Dr. Amy to be a guest on The HERO Show. Clint thinks that Dr. Amy is a fantastic person to interview because she is a doctor who is becoming a celebrity entrepreneur. She is very committed and has a pure love of helping people. All these began with her love of babies.

How To Stay Connected with Clint Arthur

Want to stay connected with Clint? Please check out their social profiles below.

With that… let’s go and listen to the full episode…

Transcripts

Richard Matthews:

Heroes are an inspiring group of people, every

Richard Matthews:

one of them from the larger than life comic book heroes you see

Richard Matthews:

on the big silver screen, the everyday heroes that let us live

Richard Matthews:

the privileged lives we do. Every hero has a story to tell,

Richard Matthews:

the doctor saving lives at your local hospital, the war veteran

Richard Matthews:

down the street, who risked his life for our freedom to the

Richard Matthews:

police officers, and the firefighters who risked their

Richard Matthews:

safety to ensure ours every hero is special and every story worth

Richard Matthews:

telling. But there was one class of heroes that I think is often

Richard Matthews:

ignored the entrepreneur, the creator, the producer, the ones

Richard Matthews:

who look at the problems in this world and think to themselves,

Richard Matthews:

you know what, I can fix that, I can help people, I can make a

Richard Matthews:

difference. And they go out and do exactly that by creating a

Richard Matthews:

new product or introducing a new service. Some go on to change

Richard Matthews:

the world, others make a world of difference to their

Richard Matthews:

customers. Welcome to the Hero Show. Join us as we pull back

Richard Matthews:

the masks on the world's finest hero preneurs and learn the

Richard Matthews:

secrets to their powers, their success and their influence. So

Richard Matthews:

you can use those secrets to attract more sales, make more

Richard Matthews:

money, and experience more freedom in your business. I'm

Richard Matthews:

your host, Richard Matthews, and we are on in 3...2...1…

Richard Matthews:

Welcome back to the Hero Show. My name is Richard Matthews. And

Richard Matthews:

today I have the pleasure of having on the line, Clint

Richard Matthews:

Arthur. Clint, are you there?

Clint Arthur:

I'm here and excited to be here.

Richard Matthews:

Awesome. Glad to have you here. I know we were

Richard Matthews:

just chatting before we got on the call. Where are you calling

Richard Matthews:

in from today?

Clint Arthur:

I saw the bad signal over Acapulco Bay this

Clint Arthur:

morning. And I knew it was time for my interview with Richard

Clint Arthur:

Matthews.

Richard Matthews:

Yeah, and I was like I've heard of Acapulco

Richard Matthews:

and you were telling me the water is really warm there and

Richard Matthews:

it's just not here in Southern California. So maybe we're gonna

Richard Matthews:

have to come down and visit there at some point is this

Richard Matthews:

where your your bio picture? Is that is that Acapulco?

Clint Arthur:

If it's a tropical picture of me and a pool. That

Clint Arthur:

would be me in the pool? Yes.

Richard Matthews:

Yeah. That's nice. So are you a Mexican

Richard Matthews:

citizen or a US citizen, if you live there in Mexico?

Clint Arthur:

I am a citizen of New York City where I was born

Clint Arthur:

and raised. I grew up in midtown Manhattan when I was always

Clint Arthur:

dedicated to academic pursuits, because my dad threatened me

Clint Arthur:

that if I did not get into the top math, science, specialized

Clint Arthur:

admissions required High School in New York City that he was

Clint Arthur:

going to bust me up to a high school in Harlem, I was going to

Clint Arthur:

be the only little white kid there and I was going to get my

Clint Arthur:

butt kicked every single day. So I studied and studied and while

Clint Arthur:

I was at Stuyvesant High School, I found out two real life

Clint Arthur:

changing things. Number one, there's this thing called the

Clint Arthur:

Wharton Business School, the best business school in the

Clint Arthur:

world. And I found it in the encyclopedia. It was a real

Clint Arthur:

thing. And I made up my mind when I was 14 that I was going

Clint Arthur:

to go to the best business school in the world that really

Clint Arthur:

accelerated my pursuit of academic excellence. The other

Clint Arthur:

life changing thing that happened to me was my creative

Clint Arthur:

writing teacher we had an elective that I could elect to

Clint Arthur:

take instead of regular English, I could take creative writing

Clint Arthur:

with Frank McCourt and Frank McCourt, whom I studied creative

Clint Arthur:

writing with for junior and senior year of high school, went

Clint Arthur:

on to win the Pulitzer Prize for his memoir, Angela's Ashes about

Clint Arthur:

his impoverished childhood in Ireland, he inspired me and

Clint Arthur:

everyone who studied with him to want to be writers. And after

Clint Arthur:

graduating from the Wharton Business School, I went home to

Clint Arthur:

get the attaboys. And instead of congratulations, and hugs and

Clint Arthur:

kisses, my parents just got into the hugest fight of all time,

Clint Arthur:

they were always fighting. But this was the biggest one. My dad

Clint Arthur:

storms out of the apartment and slams the door. I turned to my

Clint Arthur:

mom and I say, Mom, the way he resents you all these years,

Clint Arthur:

have you been cheating on Dad? I'm sitting on the couch

Clint Arthur:

thinking to myself, holy cow. Where did that question come

Clint Arthur:

from? I never thought that idea in my whole entire life. And

Clint Arthur:

then I'm thinking, what kind of a rude Son of God asked his own

Clint Arthur:

mom a question like that. And then I'm thinking, why he

Clint Arthur:

answering the question. And then she goes, he's not your real

Clint Arthur:

father. Your real father was a doctor at the fertility clinic

Clint Arthur:

we went to for six years trying to have you and you look just

Clint Arthur:

like that guy. Imagine how you would feel if everything you've

Clint Arthur:

thought you knew about who you really, really were, poof! And

Clint Arthur:

not only didn't I know who I was anymore, but I sure as heck

Clint Arthur:

didn't know about wanting to be an investment banker anymore. So

Clint Arthur:

I call up the investment bank on the 87th floor of Number One

Clint Arthur:

World Trade Center. I get the Vice President on the phone.

Clint Arthur:

Thank you, sir. I've decided I don't want to be an investment

Clint Arthur:

banker anymore. Even though I've been going for that. And Wharton

Clint Arthur:

my whole four years. And what I do naturally, I move out to

Clint Arthur:

Hollywood. And I went out there to find myself. Most people go

Clint Arthur:

there to Hollywood to lose themselves. I found myself

Clint Arthur:

becoming someone very special. As I wrote 30 screenplays and

Clint Arthur:

went auditions and chased the Hollywood dream for 13 years I

Clint Arthur:

found myself becoming the Wharton Business School taxi

Clint Arthur:

driver. I drove a cab in Hollywood for six years. And

Clint Arthur:

that really, you know, you're gonna ask me about my kryptonite

Clint Arthur:

later on. That's part of my kryptonite. Okay. But you know,

Clint Arthur:

I am a writer. That's that's probably one of my strengths.

Clint Arthur:

One of my real strengths is writing.

Richard Matthews:

Yeah.

Clint Arthur:

I quit writing, I quit writing after all of that.

Clint Arthur:

I said, why am I chasing a dream that's never gonna happen? Why

Clint Arthur:

have I written all these screenplays? I also wrote 10

Clint Arthur:

books during that time, one of which was The Big book of the

Clint Arthur:

Summer for Penguin USA in 1995. And I and that's when I became a

Clint Arthur:

taxi driver right after the big book of the summer for 1995.

Richard Matthews:

That's crazy. Yeah, so what I wanted to do

Richard Matthews:

before we got too far into your story was just do a brief

Richard Matthews:

introduction so my audience knows who you are. And we got a

Richard Matthews:

bit of your story already. But anyways, Clint Arthur, is the

Richard Matthews:

provocative truth telling author of 21 best selling books

Richard Matthews:

including celebrity entrepreneurship, breakthrough

Richard Matthews:

your upper limits on TV, and wisdom of men, which is

Richard Matthews:

nominated for the Pulitzer Prize. And you're a speaker

Richard Matthews:

you've shared stage with Martha Stewart, Dr Oz, Suzanne

Richard Matthews:

Somers, Caitlyn Jenner, IceT,

Richard Matthews:

States, at Harvard, West Point, Mercedes-Benz, Porsche, Coca

Richard Matthews:

Cola, Microsoft, AT&T, NASDAQ,

Richard Matthews:

the Royal Society of Medicine. You also do coaching all over

Richard Matthews:

the place, from little companies to big giant ones, and you got

Richard Matthews:

your own coaching program called what is the Millionaire Business

Richard Matthews:

Accelerator, is that right?

Clint Arthur:

Yep.

Richard Matthews:

Yeah, so I guess, we just heard a little

Richard Matthews:

bit of your story, but what I wanted to find out from you is

Richard Matthews:

what is it that you're known for? What's your business like?

Richard Matthews:

Who do you serve? What are you do for them?

Clint Arthur:

I am the celebrity entrepreneur. It's really

Clint Arthur:

fascinating. When I was starting out as a coach, author, speaker,

Clint Arthur:

I was taking seminars to try to figure out how to become

Clint Arthur:

somebody who could sell books and seminar tickets and actually

Clint Arthur:

make money from helping people with my gifts. And one of the

Clint Arthur:

mentors I studied with said, okay, if you could dominate any

Clint Arthur:

one Google search term, what would it be and I put down

Clint Arthur:

entrepreneur, now I have not been able to dominate

Clint Arthur:

entrepreneur but along the way of learning how to be somebody

Clint Arthur:

who people want to pay a lot of money to, to study with, to get

Clint Arthur:

help from, from my books, seminars, products, etc. I

Clint Arthur:

realized that you need to be a celebrity in the eyes of

Clint Arthur:

customers and prospects or clients and prospects. And I am

Clint Arthur:

the celebrity entrepreneur. In the eyes of my clients and

Clint Arthur:

prospects, I am somebody, like for example, do you know who

Clint Arthur:

Tony Robbins is?

Richard Matthews:

Yes.

Clint Arthur:

Everybody knows who Tony Robbins is. Right?

Richard Matthews:

Yeah.

Clint Arthur:

Wrong.

Richard Matthews:

I mean, I don't really know who Tony

Richard Matthews:

Robbins is.

Clint Arthur:

I will show you video after video after video on

Clint Arthur:

my iPhone, of all different kinds of people from all walks

Clint Arthur:

of life saying Tony who? Because only his clients and prospects

Clint Arthur:

know who Tony Robbins is. If you're not into self help,

Clint Arthur:

personal development and going to seminars, you have no idea

Clint Arthur:

who Tony Robbins is. But if you do know who he is, then you

Clint Arthur:

probably have paid him a lot of money. Like I have, for example,

Clint Arthur:

a couple years ago, right before the pandemic, I got an email

Clint Arthur:

from Tony's people. And it said, If you donate $25,000, to Tony's

Clint Arthur:

charity, his favorite charity, then you could be the host of

Clint Arthur:

his 60th birthday party at the Microsoft Theater in Hollywood.

Clint Arthur:

And you know what? It took me less than 60 seconds to click

Clint Arthur:

the button and donate $25,000 to Tony's favorite charity. Would I

Clint Arthur:

do that? If I didn't think he was somebody? Would I do that if

Clint Arthur:

I was saying Tony who? No, but that's the power of celebrity

Clint Arthur:

entrepreneurship. And to my clients, I am a celebrity

Clint Arthur:

entrepreneur, I help them become celebrity entrepreneurs. I am

Clint Arthur:

known for celebrity entrepreneurship, part of which

Clint Arthur:

is getting on TV news and talk shows. And I am the one and only

Clint Arthur:

and greatest teacher of how to book yourself on TV news and

Clint Arthur:

talk show interviews.

Richard Matthews:

That's really crazy. So what I want to find

Richard Matthews:

out is how you got there, we heard from childhood up to

Richard Matthews:

getting into a taxi so every good comic book hero has their

Richard Matthews:

origin stories, it's a thing that made them into the hero

Richard Matthews:

they are today. We want to hear that story, we born a hero or

Richard Matthews:

bit by a radioactive spider that made you want to get into

Richard Matthews:

celebrity entrepreneurship. Essentially, how did you go from

Richard Matthews:

Wharton Business School to taxi driver to author to celebrity

Richard Matthews:

entrepreneur?

Clint Arthur:

After six years of driving the cab, 13 years of

Clint Arthur:

chasing the dream the first seven years I was just

Clint Arthur:

pyramiding my credit cards until I maxed them all out. Then I

Clint Arthur:

started driving a cab to survive. And at the end of that

Clint Arthur:

I said I'm never going to write again. It's just not worth it.

Clint Arthur:

That was in like 2001 and for the next eight years, all I did

Clint Arthur:

was focused on making money. I was in the gourmet food

Clint Arthur:

distribution business. I started dabbling in real estate that

Clint Arthur:

became a really good hobby of mine. And I just got fat and

Clint Arthur:

happy I met a beautiful woman. She believed in me more than I

Clint Arthur:

believed in myself. And we got fat and happy together. And it

Clint Arthur:

came to be October 2008. The world was crumbling at that

Clint Arthur:

point. I was at a men's self help campfire. And the Shaman

Clint Arthur:

pointed me across the yellow and orange crackling flames and

Clint Arthur:

fire. And he said, you don't know it yet. But you're already

Clint Arthur:

dead. What do you mean, man, I'm the most successful guy on this

Clint Arthur:

team. Eight years ago, I was driving a cab. Now I'm a

Clint Arthur:

millionaire. I was living on a little boat, and I live in a

Clint Arthur:

mansion. You're already dead. You just don't know it. And I

Clint Arthur:

didn't know what the heck that guy was talking about. But I

Clint Arthur:

could not stop thinking about what the shaman said. I would

Clint Arthur:

wake up in the middle of the night out of sound sleep for

Clint Arthur:

months and months and months. I'm already dead. What does it

Clint Arthur:

mean? And it came to be New Year's Day of 2009. And I pulled

Clint Arthur:

out a pad and a pen to write down my list of goals for the

Clint Arthur:

year, as I had become accustomed to doing. Once I started

Clint Arthur:

becoming successful as a businessman, instead of

Clint Arthur:

struggling to try to become a writer, or an actor or a

Clint Arthur:

filmmaker. And I asked myself a question inspired by the shaman.

Clint Arthur:

I said, what if that guy is right? What if I am already

Clint Arthur:

dead? And I just don't know it. I didn't understand what that

Clint Arthur:

meant yet. But then I followed up and said, or what if this was

Clint Arthur:

going to be the last year of my life? If this was going to be

Clint Arthur:

the last year in my life, what would I want to accomplish? And

Clint Arthur:

the crazy thing jumped out of my pen onto the pad. I need to

Clint Arthur:

write my book about what I learned at the Wharton Business

Clint Arthur:

School that helped me to become successful. Once I stopped

Clint Arthur:

trying to become a film person, a movie star. And I wrote that

Clint Arthur:

book in 18 days, I self published it in Amazon and

Clint Arthur:

waited for the sales to roll in and boy did they ever. Man when

Clint Arthur:

you got a book like like that book. It's called what they

Clint Arthur:

teach you at the Wharton Business School. Man that year,

Clint Arthur:

I must have sold eight copies.

Richard Matthews:

It's a lot.

Clint Arthur:

Yeah, a lot of copies. And I started seeking

Clint Arthur:

out mentorship. And one of the mentors I sought out was man

Clint Arthur:

named Jack Canfield, who wrote a little book you might have heard

Clint Arthur:

of called Chicken Soup for the Soul. I said, Jack, how do you

Clint Arthur:

sell half a billion books? He says, You got to become

Clint Arthur:

somebody. You can't be a nobody. People don't buy books from

Clint Arthur:

nobodies. You got to go on TV and become a celebrity. And

Clint Arthur:

that's when I hired my first publicist. I said I don't care

Clint Arthur:

what it costs. I just want you to get me on the Today show. She

Clint Arthur:

laughed at me.

Clint Arthur:

When she stopped laughing she goes, That's the funniest thing

Clint Arthur:

I've ever heard, Clint. You're a middle aged guy nobody's ever

Clint Arthur:

heard of you got a self published book nobody's ever

Clint Arthur:

bought. You got no TV experience. Never gonna put you

Clint Arthur:

on today's show. You gotta go on local TV. I said, Oh, local TV.

Clint Arthur:

Great. I'm from New York City. Get me on my local hometown

Clint Arthur:

stations. And when she stopped laughing at me the second time,

Clint Arthur:

she said, Clint, I think I got you figured out. You're not

Clint Arthur:

really a business author. You're a frickin comedian, because

Clint Arthur:

that's the second hysterically funny thing you said to me in 30

Clint Arthur:

seconds. They're not going to put you on NBC New York or Fox

Clint Arthur:

New York. That's the same as national TV. That's the number

Clint Arthur:

one market in America. You gotta go on little tiny shows. And I

Clint Arthur:

said, What do you mean like Salt Lake City, Utah. She goes, Don't

Clint Arthur:

forget your long underwear. Because my first appearance on

Clint Arthur:

TV was in Salt Lake City, Utah, January 23, 2010. And I didn't

Clint Arthur:

know what I was going to say I didn't know what I was going to

Clint Arthur:

do. I sucked on TV. I thought I would be really great. And I'd

Clint Arthur:

be on the Today show the next day, but I was terrible. So I

Clint Arthur:

had her booked me on three more shows. I paid her $1,500 for

Clint Arthur:

each of those appearances. And when it was over, I showed the

Clint Arthur:

videos to my wife. And I said, Honey, what do you think? And

Clint Arthur:

she said, I think you suck. And I said, You're right, I do. I

Clint Arthur:

need a lot more practice. If I'm ever going to achieve my goal of

Clint Arthur:

getting on the Today Show and sharing my message. And I said

Clint Arthur:

I'm gonna hire this lady to put me on 10 more shows and my wife

Clint Arthur:

goes Whoa, whoa, whoa, 10 shows that'd be like $15,000 more. Why

Clint Arthur:

do you keep paying this lady? Why don't you book yourself on

Clint Arthur:

these shows? And I'm like, what? How do you book yourself on

Clint Arthur:

shows? That was another great question. And that night I woke

Clint Arthur:

up. See, I'm unwilling to do the work. See, I'm willing to go

Clint Arthur:

knock my head against brick walls for 13 years chasing the

Clint Arthur:

Hollywood dream. You don't think I'm going to figure out how to

Clint Arthur:

book myself on TV. I did, it only took me nine and a half

Clint Arthur:

weeks to book my first TV appearance. But when I did, it

Clint Arthur:

was like catching a fish. And my first year, I booked seven,

Clint Arthur:

myself plus the four I paid her for that was 11. My second year,

Clint Arthur:

I booked 20, myself. And my 32nd appearance was on NBC New York,

Clint Arthur:

my 57th appearance was on The Today Show, and Brooke Shields

Clint Arthur:

interviewed me and said, you know, you talk a lot about being

Clint Arthur:

comfortable outside of your comfort zone. I said, Yeah, life

Clint Arthur:

begins where your comfort zone ends. And she said, that sounds

Clint Arthur:

scary. And I said, when it's scary, it's when it's great. And

Clint Arthur:

Willie Geist was also interviewing me and he says, you

Clint Arthur:

ask yourself a question every year that helps you to be so

Clint Arthur:

successful. What's that question? I said, ask yourself

Clint Arthur:

if this was going to be the last year of your life? What would

Clint Arthur:

you want to accomplish? That has been my superpower. I said that

Clint Arthur:

on the Today Show, that has been my superpower that has enabled

Clint Arthur:

me to accomplish so much so quickly.

Richard Matthews:

Wow, that is an incredible story going from

Richard Matthews:

essentially a nobody to basically turning yourself into

Richard Matthews:

a celebrity. And so we'll get into your superpower a little

Richard Matthews:

bit more in a second. But when it comes to like the actual

Richard Matthews:

journey of learning how to book yourself on television, I have a

Richard Matthews:

couple of questions. One, is that a skill that you teach

Richard Matthews:

people and two how has that actually impacted your career?

Richard Matthews:

Like what you look like before and your book sales and what

Richard Matthews:

that does to your career now?

Clint Arthur:

One of those books you read about in my

Clint Arthur:

introduction, Break Through Your Upper Limits on TV. That's a

Clint Arthur:

book about how to book yourself on TV, news and talk shows I

Clint Arthur:

also offer a seminar, which is called celebrity Launchpad,

Clint Arthur:

which you can find out about at GuaranteedCelebrity.com. I just

Clint Arthur:

did my 51st seminar of celebrity launchpads. Celebrity Launchpad

Clint Arthur:

number 51 was this past weekend, and the average attendee at that

Clint Arthur:

event booked themselves on 7.4 TV appearances during the

Clint Arthur:

weekend. So my students have booked themselves on more than

Clint Arthur:

5647 television appearances that I'm aware of so far, including

Clint Arthur:

on every show in America. Today show, Good Morning, America, Dr.

Clint Arthur:

Oz, CNN, Fox News, everything we've been on at all, and I've

Clint Arthur:

been on most of them. As far as what that does for you. The

Clint Arthur:

houses are great, the cars are great, the international travel

Clint Arthur:

is great. But really what's so amazing is what it does for you

Clint Arthur:

on a personal level. And I know, people take that for granted,

Clint Arthur:

you take the personal for granted until you got a lot of

Clint Arthur:

money. And then you're wishing you had friends, you're wishing

Clint Arthur:

you had a life that you enjoyed. But the best part about what

Clint Arthur:

celebrity really can do for you is that when I achieved my goal

Clint Arthur:

of being on the Today Show, the next morning, I woke up and I

Clint Arthur:

said to my wife, you know what I can't believe it. But I feel

Clint Arthur:

like I'm finished drinking alcohol. And that was eight plus

Clint Arthur:

years ago. And I realized that what getting on the Today Show,

Clint Arthur:

what becoming a celebrity, becoming somebody making a

Clint Arthur:

difference. Having my unique impact on the world took me to

Clint Arthur:

the top of Maslow's hierarchy of needs, which is significance,

Clint Arthur:

self actualization. And as a result of that, of becoming

Clint Arthur:

somebody, I no longer felt like I needed to drink and that has

Clint Arthur:

been one of the greatest gifts of my entire life. I know what

Clint Arthur:

it used to be like when I would wake up hungover almost every

Clint Arthur:

day, when I would wake up feeling like I was less than I

Clint Arthur:

could be because I was still impaired, drunk or foggy,

Clint Arthur:

whatever. And I'm not saying that drinking alcohol is a

Clint Arthur:

terrible thing in my book, What They Teach You at the Wharton

Clint Arthur:

Business School I said, one of the things you should learn is

Clint Arthur:

you should learn about wine, you should learn about the great

Clint Arthur:

things in life that life has to offer. And winw is one of them.

Clint Arthur:

And so is beer and so is tequila and so scotch and all those

Clint Arthur:

things that I used to know a lot about and do a lot of but

Clint Arthur:

suddenly I no longer felt the desire to do that. And when I

Clint Arthur:

got introduced to sobriety, I experienced what they call in AA

Clint Arthur:

the rocket ride, I'm not an AA person, but I wrote a book with

Clint Arthur:

an AA person one time we've talked about the rocket ride.

Clint Arthur:

Ever since I've stopped drinking alcohol, I have a lot more free

Clint Arthur:

time that I used to spend on my favorite hobby, which was

Clint Arthur:

drinking. And instead of drinking that time away I work

Clint Arthur:

and that has made me a lot more successful.

Richard Matthews:

That's incredible. I've never really

Richard Matthews:

been wanting much for alcohol myself, but what I did over the

Richard Matthews:

last couple of years, teach myself with some friends how to

Richard Matthews:

actually enjoy a glass of wine. So when you go out to a nice

Richard Matthews:

business dinner or you're with friends or something like that

Richard Matthews:

for a celebration, you can order a drink and know how to drink it

Richard Matthews:

and know how to enjoy it. So I understand that side of it, but

Richard Matthews:

yeah, I could definitely see how learning to remove inebriation

Richard Matthews:

from your life definitely can make a positive impact.

Clint Arthur:

It did in my case, I just hope that you have

Clint Arthur:

discovered Napa Cabernet Sauvignon. Have you discovered

Clint Arthur:

that?

Richard Matthews:

I have not had Napa cabernet sauvignon. But my

Richard Matthews:

favorite wine is actually a champagne out of Temecula which

Richard Matthews:

is where my hometown and it's an almond champagne from, what's

Richard Matthews:

the name of the winery? Wilson Creek Winery, it's amazing.

Clint Arthur:

Well, do yourself a favor. Try a bottle of Napa

Clint Arthur:

Cabernet, ideally from the Alexander Valley. Okay?

Richard Matthews:

I'll see if I can find one.

Clint Arthur:

I thank God that I discovered that wine and enjoyed

Clint Arthur:

it for a few years before I quit.

Richard Matthews:

My interest in wine actually was changed a lot

Richard Matthews:

by a friend of mine who had a small winery. And I was like, I

Richard Matthews:

don't like wine. And he was like, you don't like wine

Richard Matthews:

because you don't know how to taste wine. You know how to

Richard Matthews:

drink it. So he sat down with me for a couple of days. And he had

Richard Matthews:

like 100 different wines in his cellar. And he would bring out

Richard Matthews:

five a night. And he just have different things from light all

Richard Matthews:

the way to dark and just taught me how to drink them. And like

Richard Matthews:

what to look for. And one of the things I discovered is that like

Richard Matthews:

anyone who doesn't know anything about wine, if you tell them

Richard Matthews:

you're like, oh, I don't really like wine, their thought is,

Richard Matthews:

well then I'll give you a light wine. Because they're for

Richard Matthews:

whatever reason, like the white wines. And what I discovered

Richard Matthews:

during that whole process was like I don't really like light

Richard Matthews:

wines or white wine. So anytime someone had given me a wine,

Richard Matthews:

they'd always give me those white ones and I don't like

Richard Matthews:

them. So I never really progressed past that. You really

Richard Matthews:

like the darks, so we find out I like the red wines. But no one

Richard Matthews:

ever starts off with like, if you say I don't like wine, they

Richard Matthews:

don't go like, here, try this really dry red wine. But

Richard Matthews:

apparently, that's what I needed.

Clint Arthur:

Hey, it's a big world of wine. There's a lot of

Clint Arthur:

great stuff out there. And I enjoyed it and I got a lot of

Clint Arthur:

value from it in my life. My wife and I had a lot of rituals

Clint Arthur:

together, we would drink wine together almost every night. And

Clint Arthur:

wasn't very happy when I decided to stop drinking. But that's

Clint Arthur:

what I did. And luckily I was able to hold true to myself,

Clint Arthur:

they say to thine own self be true. This is for me. For me,

Clint Arthur:

prefer sobriety even to understanding alcohol and

Clint Arthur:

drinking as much as I did. I was a real connoisseur of all this

Clint Arthur:

stuff. And now I'm a connoisseur of sparkling water.

Richard Matthews:

I'm a connoisseur of just plain water

Richard Matthews:

myself. I am a huge fan of just straight flat Goodwater.

Clint Arthur:

Amen.

Richard Matthews:

So I want to get back to your superpower

Richard Matthews:

though. Every iconic hero has their superpower, whether that's

Richard Matthews:

their fancy flying suit made by genius intellect, or the ability

Richard Matthews:

to call them thunder from the sky or super strength. In the

Richard Matthews:

real world heroes have what I call a zone of genius, which is

Richard Matthews:

either a skill or a set of skills that we were born with,

Richard Matthews:

or they developed over their life. And that superpower is

Richard Matthews:

what sets them apart and allows you to help your people slay

Richard Matthews:

their villains in their life come on top of their own

Richard Matthews:

journeys. And the way I like to frame it is if you look at all

Richard Matthews:

the skills you develop for your life, your superpower is the

Richard Matthews:

common thread that ties all your skills together. The thing that

Richard Matthews:

you see constantly coming back up and having an influence on

Richard Matthews:

what you do or how you've done it. So with that sort of

Richard Matthews:

framing, what do you think your superpower is?

Clint Arthur:

A couple. Communication is really the key.

Clint Arthur:

I'm a great writer, storyteller, word Smith. I really was

Clint Arthur:

inspired by Frank McCourt, I mean for all those years writing

Clint Arthur:

30 screenplays, that was because I knew that I was a writer

Clint Arthur:

because I was inspired by him. As a storyteller, I have used my

Clint Arthur:

storytelling abilities to dictate my book Wisdom of the

Clint Arthur:

Men, which is my great life's masterpiece of all the smartest

Clint Arthur:

stuff that I learned from the most amazing people in the

Clint Arthur:

world, including international superstars like Dr. Oz, Mick

Clint Arthur:

Jagger, Mike Tyson, Evander Holyfield, Ringo Starr, etc. And

Clint Arthur:

five US presidents, five presidents of the United States

Clint Arthur:

whom I have personally met, you know anybody else who's met five

Clint Arthur:

US presidents? I don't think so.

Richard Matthews:

I haven't met any of them. So you're least

Richard Matthews:

five times ahead of me.

Clint Arthur:

I'm 500% ahead of you or more. In any case that

Clint Arthur:

book was so easy for me to write after preparing to do it for

Clint Arthur:

seven years, because I've been telling these stories as a

Clint Arthur:

speaker, see, I'm a writer, I'm a speaker, I'm a wordsmith. And

Clint Arthur:

I'm a person who is able to do hard work. That's another one of

Clint Arthur:

my superpowers is I'm not afraid of just sitting down and doing

Clint Arthur:

the work. And then lastly, my superpower, would be asking

Clint Arthur:

myself real hard questions like if this was going to be the last

Clint Arthur:

year of your life, what would you want to accomplish? I really

Clint Arthur:

think all of those things are what helped me to help my

Clint Arthur:

clients to do so well, because a lot of the work that I do with

Clint Arthur:

and for them is writing the stuff that they need, creating

Clint Arthur:

the marketing and the messaging that they need. And we do it in

Clint Arthur:

intense implementation events. I have implementation events like

Clint Arthur:

celebrity Launchpad, where they come and book themselves on TV,

Clint Arthur:

or I have another event coming up in Mexico City, where they're

Clint Arthur:

going to come and speak at the Mexican Stock Exchange, and a

Clint Arthur:

major hospital in Mexico, creating marketing videos with

Clint Arthur:

stories about their own lives that are right for them based on

Clint Arthur:

our conversations, I write their story, I set up the video

Clint Arthur:

shoots, I set up the locations because I understand that giving

Clint Arthur:

a speech in a Holiday Inn Express is a completely

Clint Arthur:

different speech than giving a speech at the Mexican Stock

Clint Arthur:

Exchange or at a major hospital, where you give your speech makes

Clint Arthur:

a difference. And that's all part of the communication that

Clint Arthur:

I'm so expert at. And then rolling up your sleeves and

Clint Arthur:

doing the work. I sit down and do the work.

Richard Matthews:

Yeah, we mentioned Tony Robbins earlier,

Richard Matthews:

one of the things he's famous for is ask better questions, get

Richard Matthews:

better answers. And the question you ask yourself is definitely a

Richard Matthews:

superpower style question. And like to the hard work point,

Richard Matthews:

that's one of the things that I think makes it so there's the

Richard Matthews:

way it was phrased to me is there's no competition for real

Richard Matthews:

men anymore. One of my mentors said that to me. And his point

Richard Matthews:

was, he was like that most people aren't willing to do the

Richard Matthews:

work.

Clint Arthur:

100%.

Richard Matthews:

And if you're willing to show up, he's like,

Richard Matthews:

you could just show up half assed every day for the rest of

Richard Matthews:

your life. And you'd be far ahead of everyone else, because

Richard Matthews:

most people don't even show up.

Clint Arthur:

You really talk in my language. There's two things

Clint Arthur:

I want to address here. Number one is the hard work part. I

Clint Arthur:

became obsessed with this question of do rich people work

Clint Arthur:

hard? Because as a celebrity entrepreneur, I didn't know,

Clint Arthur:

should I let my clients and prospects know how hard I work?

Clint Arthur:

Or is that anti celebrity? Is that against being a good

Clint Arthur:

celebrity? And I started seeking out the answer to that question.

Clint Arthur:

And I heard one of my mentors, I won his award of information

Clint Arthur:

marketer of the year. His name is Dan Kennedy. He's somebody in

Clint Arthur:

the information and direct response

Richard Matthews:

He is also known in the marketing space.

Clint Arthur:

Yeah. I was his info marketer of the year and I

Clint Arthur:

heard him say rich people work hard. And I started asking

Clint Arthur:

people I said, Martha Stewart, I had Martha speak at my

Clint Arthur:

conference at Carnegie Hall called Living Legends of

Clint Arthur:

entrepreneurial marketing. I said, Martha, do you think Rich

Clint Arthur:

People work hard? She said, every self made rich person I've

Clint Arthur:

ever met has been an extremely hard worker. Yes. And I asked

Clint Arthur:

IceT, who is the actor who has been the longest running

Clint Arthur:

detective police officer character in the history of

Clint Arthur:

television on NCIS. I said, IceT, do you think Rich People

Clint Arthur:

work hard? Because man, you'll be on the yacht party, partying

Clint Arthur:

on top of the yacht, and the guy who owns the boat, he'll be

Clint Arthur:

downstairs making business calls. Rich people work hard,

Clint Arthur:

very, very hard. And that is a key to success. If you want to

Clint Arthur:

become wealthy and successful. Then the other part you said was

Clint Arthur:

about showing up. When I was a taxi driver, I found out that

Clint Arthur:

there was going to be a big party for my fraternity. I went

Clint Arthur:

to the Wharton Business School, all my fraternity brothers were

Clint Arthur:

millionaires and some of them became billionaires after

Clint Arthur:

College while I was driving Yellow Cab number 6087, I found

Clint Arthur:

out about this party, my dad and I are talking on the phone one

Clint Arthur:

day. He says are you gonna go to the party, I go, Dad, I can't go

Clint Arthur:

to that party. They're all millionaires. I'm a cab driver,

Clint Arthur:

I can't go, he goes, I'll give you a plane ticket, I'll pay for

Clint Arthur:

the trip. You gotta go. I'm like, I can't show up for that

Clint Arthur:

dad, they're gonna want to know what I'm up to. And I'm gonna

Clint Arthur:

say I'm a yellow cab driver. No way. Fast forward years later,

Clint Arthur:

once I had become a celebrity entrepreneur. And this same

Clint Arthur:

fraternity brother sponsors the same party, like 10 years later,

Clint Arthur:

at the Four Seasons restaurant on Park Avenue in New York City.

Clint Arthur:

I'm telling you, this party must have cost him $150,000 Easy for

Clint Arthur:

this party. And by that time, I had just been on The Today Show

Clint Arthur:

and I had a new business card with the screenshot of me on the

Clint Arthur:

Today Show. And I went to that party. And when I show up there

Clint Arthur:

Secret Service men wanting everybody down you have to walk

Clint Arthur:

through the metal detector. Joe Biden was our special speaker at

Clint Arthur:

the party. His son, Beau Biden, the one who died of brain cancer

Clint Arthur:

who was in the military. He was one of our fraternity brothers.

Clint Arthur:

And Joe Biden was there to also raise money for the Beau Biden

Clint Arthur:

foundation. I stood six feet away from him, and I shot a

Clint Arthur:

video which is included with the bonus videos you get when you

Clint Arthur:

get wisdom of the men in any version. You yet bonus videos of

Clint Arthur:

interviews I did with Dr. Oz Martha Stewart, Suzanne Somers,

Clint Arthur:

Caitlyn Jenner IceT, Nigel Farage, who created Brexit, Dog

Clint Arthur:

the bounty hunter and many more, and the Joe Biden video and

Clint Arthur:

look, many people are anti Joe Biden politics. This is not a

Clint Arthur:

political statement in any way. This statement about what I

Clint Arthur:

learned from Joe Biden was about showing up. If I didn't show up,

Clint Arthur:

I would not have met the president of the United States

Clint Arthur:

or a man who would become the president of the United States.

Clint Arthur:

I only met him because I was able to show up. And I know how

Clint Arthur:

hard it is to show up sometimes. Because what I've found is that

Clint Arthur:

people who cannot show up, it's not because they don't like you.

Clint Arthur:

It's because they don't like themselves. When you can't show

Clint Arthur:

up. It's because you don't like yourself, and you're not happy

Clint Arthur:

with who you are. And if you want to stop not showing up, you

Clint Arthur:

got to change who you are and become more of who you want to

Clint Arthur:

be so that you'll be proud to show up.

Richard Matthews:

Yeah, one of the things that has really stuck

Richard Matthews:

out to me about showing up. I remember one of the first times

Richard Matthews:

I went to a high level mastermind group where everyone

Richard Matthews:

else in the group was significantly farther along than

Richard Matthews:

I was. And they always say you got to hang out with people who

Richard Matthews:

are where you want to be not where you are. So I get myself

Richard Matthews:

into a room like that. And I remember in my head thinking, I

Richard Matthews:

was like, I'm like a little kid who's learning to swim, and I

Richard Matthews:

got into a room full of professional water polo players,

Richard Matthews:

right? And I'm thinking, I'm just gonna get drowned in this

Richard Matthews:

room. And what you find out is that the professional water polo

Richard Matthews:

players are happy to take the elementary school kid and teach

Richard Matthews:

them how to swim. Well, it depends on the rooms you're in,

Richard Matthews:

but the willingness to show up really has a big impact.

Clint Arthur:

Yeah, in my world, with my students who come to me

Clint Arthur:

for mentorship, the secret is, if you want it, I'm available. I

Clint Arthur:

answer my phone. I take calls from people, I love my clients,

Clint Arthur:

I love my students, and I'm happy to help the ones who

Clint Arthur:

really want to be helped. That's the truth. But I'm not happy to

Clint Arthur:

help just anybody off the street, you got to be a client

Clint Arthur:

of mine, you got to qualify to be a client, you got to be at a

Clint Arthur:

certain level. And that's usually determined by whether

Clint Arthur:

you can afford to come into the community of celebrity

Clint Arthur:

entrepreneurs, not everybody can conjoin it, because they're not

Clint Arthur:

ready to join it. And the indication is, can you afford a

Clint Arthur:

certain threshold to be able to enter? But once you get in, I am

Clint Arthur:

happy to help people to progress because I'm creating a community

Clint Arthur:

of celebrity entrepreneurs. Why? Because everybody knows

Clint Arthur:

celebrities hang out with other celebrities. It's been going on

Clint Arthur:

since the beginning of time, you look at every picture of Adam

Clint Arthur:

and Eve. They're hanging out with the serpent why? Because

Clint Arthur:

he's the only other celebrity in the Garden of Eden. That's why,

Clint Arthur:

because all celebrities hang out with other celebrities.

Richard Matthews:

I think actually is a really good point

Richard Matthews:

for the last thing I wanted to bring up about your superpowers

Richard Matthews:

because you started off talking about communication and

Richard Matthews:

storytelling. And one of things I've noticed just in our

Richard Matthews:

conversation is your use of fun analogies and minut details that

Richard Matthews:

really bring a little bit of life to the stories and

Richard Matthews:

storytelling is, as far as I'm concerned, it's probably the

Richard Matthews:

superpower of superpowers when it comes to working with other

Richard Matthews:

people. Because human beings are story born people, everything we

Richard Matthews:

do, from our marketing, to our sales to what we do with our

Richard Matthews:

kids to everything is all based on stories. And it's how we

Richard Matthews:

judge our relationships and everything. And so, learning how

Richard Matthews:

to become a master storyteller is like, it's one of those

Richard Matthews:

things. I think everyone should focus at least some of their

Richard Matthews:

time on.

Clint Arthur:

100% and I've been so fortunate to have in my life,

Clint Arthur:

not only Frank McCourt as a mentor, but Academy Award

Clint Arthur:

winning producer Arnold Kopelson, who produced Platoon,

Clint Arthur:

which won best picture in 1987. He was my college roommates

Clint Arthur:

father, and he was my mentor for a while in Hollywood, you can

Clint Arthur:

read about that in Wisdom of the Men. And I realized when I went

Clint Arthur:

to his funeral in 2018, when I was flying out to California,

Clint Arthur:

how much he had influenced my life because he was the greatest

Clint Arthur:

celebrity entrepreneur of all time. You probably have never

Clint Arthur:

heard his name. Most people don't know who Arnold Kopelson

Clint Arthur:

was. But not only did he produced Platoon, he also

Clint Arthur:

produced Falling Down with Michael Douglas, The Fugitive

Clint Arthur:

with Tommy Lee Jones and Harrison Ford, The Devil's

Clint Arthur:

Advocate with Al Pacino and Keanu Reeves, Seven with Brad

Clint Arthur:

Pitt and Morgan Freeman, Eracer with Arnold Schwarzenegger and

Clint Arthur:

$100 million budget for Warner Brothers. In his time, Arnold

Clint Arthur:

Kopelson was the king of Hollywood. No one knows who he

Clint Arthur:

was that's celebrity entrepreneurship. Only his

Clint Arthur:

clients and prospects knew who he was, and who were they? The

Clint Arthur:

biggest movie stars in the world, and 100 guys who ran the

Clint Arthur:

studios, and the agents and managers for the movie stars,

Clint Arthur:

maybe altogether 300 People knew who Arnold Kopelson was, but it

Clint Arthur:

allowed him to rise to the top of the most competitive industry

Clint Arthur:

in the world, at the height of its competitiveness, and to sell

Clint Arthur:

more than $3 billion of box office tickets during his reign

Clint Arthur:

as King of Hollywood. And then there's one more mentor who I've

Clint Arthur:

been very fortunate to have in my life. And that's Oprah

Clint Arthur:

Winfrey, hearing her story of how her parents met under an oak

Clint Arthur:

tree one time, and from that one meeting, Oprah Winfrey was born.

Clint Arthur:

Imagine how different the world would be if Oprah had not been

Clint Arthur:

there to help Barack Obama to become President of the United

Clint Arthur:

States, to help so many people to improve their lives, whether

Clint Arthur:

it was her book club or just asking questions that made

Clint Arthur:

people think and become better people. Oprah Winfrey one of the

Clint Arthur:

richest people in the world, multibillionaire the result of a

Clint Arthur:

single meeting between two kids under an oak tree. And her power

Clint Arthur:

as a storyteller has been very impactful on my life as well.

Clint Arthur:

You're right, storytelling is the key. And that's why my main

Clint Arthur:

focus is promoting wisdom of the men, and really becoming known

Clint Arthur:

as one of America's greatest storytellers. And having people

Clint Arthur:

come to me for mentorship and I love mentoring people about

Clint Arthur:

stories. Because all the teaching about story that I do

Clint Arthur:

helps me to understand story more, we teach what we want to

Clint Arthur:

learn, as much as I know how to tell stories. You can never be

Clint Arthur:

100% I always want to be more. And my My ambition is to become

Clint Arthur:

America's greatest storyteller.

Richard Matthews:

Yeah, absolutely. And storytelling for

Richard Matthews:

me has been something I practice for a long time, everything from

Richard Matthews:

like, my wife laughs at me, because I'll watch comedians on

Richard Matthews:

Netflix or something like that. And I don't watch them to laugh.

Richard Matthews:

I watch them to take notes.

Clint Arthur:

Comedians are the best, you know how they just pop

Clint Arthur:

right into little act downs and characters. That's the key to it

Clint Arthur:

all, it really is.

Richard Matthews:

And their transitions and the way they do

Richard Matthews:

callbacks and other things to bring people through the whole

Richard Matthews:

line of stuff. A lot of it, it's practiced, and it's flawless.

Richard Matthews:

Even the stuff that seems like it's not. It's all practiced and

Richard Matthews:

really well done. So anyways, I love watching comedians to just

Richard Matthews:

to see what it is that they're doing behind the scenes.

Clint Arthur:

You're very smart guy, Richard Matthews. I haven't

Clint Arthur:

heard anybody else who studies comedians the way I do and I

Clint Arthur:

recommend to my students to do that all the time.

Richard Matthews:

I've been recommending that to friends and

Richard Matthews:

family and anyone who communicates. And they laugh at

Richard Matthews:

me. I'm like, if you want to become a better storyteller,

Richard Matthews:

make it a habit to sit down and watch comedians, but don't just

Richard Matthews:

watch the laugh, watch what they're doing.

Clint Arthur:

That's the problem. Everybody just wants to

Clint Arthur:

sit back and be entertained, and they don't really analyze what's

Clint Arthur:

going on. But comedians are super smart. Hey, I'll tell you

Clint Arthur:

something that nobody knows. Okay. You know, you ever noticed

Clint Arthur:

how like the funny guys in high school who were ugly, but

Clint Arthur:

because they were funny, they would go out with hot chicks.

Clint Arthur:

You know what I'm talking about, right?

Richard Matthews:

Yeah.

Clint Arthur:

Why is that?

Richard Matthews:

Humor sells.

Clint Arthur:

That is not why nobody knows this. And I'm

Clint Arthur:

sharing this with you. This is one of 10 things, nobody knows.

Clint Arthur:

That's a segment that I'm happy to do on podcasts and radio

Clint Arthur:

interviews and other things if you want that hit me up at

Clint Arthur:

ClintArthur.tv. The reason why ugly guys who are funny get hot

Clint Arthur:

chicks, despite the fact that they're ugly, is because humor

Clint Arthur:

is an indication of intelligence and intelligence is an

Clint Arthur:

indication of one's ability to provide. And women are looking

Clint Arthur:

for providers. And that's why Hot Chicks Go out with the ugly

Clint Arthur:

guys who are funny.

Richard Matthews:

That makes a lot of sense. So you gotta learn

Richard Matthews:

how to make a lady laugh. It's one of the things my wife tells

Richard Matthews:

me all the time. She's like, you make me laugh and I'm like,

Richard Matthews:

that's good.

Clint Arthur:

Yeah my wife says, I'm funny. I'm like, stop

Clint Arthur:

looking at my face.

Richard Matthews:

See, there you go. So I want to move on and

Richard Matthews:

talk about the flip side of your superpower, which is, of course,

Richard Matthews:

your fatal flaw. And just like every Superman has his

Richard Matthews:

kryptonite, or wonder woman can't remove her bracelets of

Richard Matthews:

victory without going mad, you probably have a flaw, something

Richard Matthews:

that's held you back in your business, something you

Richard Matthews:

struggled with, for me, I struggled with a lot of things.

Richard Matthews:

A couple of the big ones I struggled with perfectionism for

Richard Matthews:

a long time kept me from shipping products, because I can

Richard Matthews:

always tweak a little bit more before I brought it up to the

Richard Matthews:

market, which is a pretty low standard, if you actually think

Richard Matthews:

about it. And the other one was lack of self care, which really

Richard Matthews:

brought itself out in not having good boundaries with my time and

Richard Matthews:

work yourself to death, and not having good boundaries with my

Richard Matthews:

clients so they can walk all over you. And so I think more

Richard Matthews:

important than what your flaw is, is how have you worked to

Richard Matthews:

overcome it so that our listeners might learn a lot from

Richard Matthews:

your experience?

Clint Arthur:

Nice. That's great little tweak to that question. I

Clint Arthur:

was talking about it with some of my clients today, because

Clint Arthur:

they're here for one of my titanium only masterminds, I

Clint Arthur:

have different levels of coaching clients. And here we

Clint Arthur:

are in Acapulco, and they get to come and stay at our house,

Clint Arthur:

which is really a giant mansion that we found here. The purposes

Clint Arthur:

of being able to host our own seminars here and control our

Clint Arthur:

own destiny instead of having hotels and other venues shutting

Clint Arthur:

down due to various health requirements of local

Clint Arthur:

municipalities. In any case, my kryptonite is that my commitment

Clint Arthur:

to clear and powerful communication often has me

Clint Arthur:

saying things that people don't want to hear. That upsets them.

Clint Arthur:

That offends them, because I'll tell them right to their face,

Clint Arthur:

you just don't want to work because you're lazy, or you have

Clint Arthur:

something blocking you and I've actually had one of my clients

Clint Arthur:

who's a psychiatrist, give me a prepared statement where it

Clint Arthur:

says, look, my commitment is to your breakthrough. And I'm more

Clint Arthur:

committed to your breakthrough very often than you are to your

Clint Arthur:

own breakthroughs, but my commitment, and I'm so good at

Clint Arthur:

my job, I'll go as far as you need me to go. I'll go beyond

Clint Arthur:

where you're comfortable going. And a lot of times, I'll go to

Clint Arthur:

the point where people will really get very uncomfortable.

Clint Arthur:

And sometimes it makes them lose control. But my commitment is to

Clint Arthur:

the breakthrough. So I say if you can't go as far as I'm

Clint Arthur:

willing to go, then you need to say the safety word, which is 50

Clint Arthur:

Shades of Grey. When I'm going beyond where you can comfortably

Clint Arthur:

go, just say 50 Shades of Grey, and I'll stop because I

Clint Arthur:

understand that not everyone wants to break through as much

Clint Arthur:

as I am committed to helping you break through. People pay me a

Clint Arthur:

lot of money to be their coach, and I do my best to give them

Clint Arthur:

everything I've got. That's my big superpower. And that little

Clint Arthur:

story that I tell about this psychiatrist and the safety

Clint Arthur:

word. That's how I've been able to tone down my kryptonite,

Clint Arthur:

because it's now your responsibility. If you don't

Clint Arthur:

want me to go that far, it's your responsibility to tell me

Clint Arthur:

to stop because my commitment is to be the best coach that I can

Richard Matthews:

Yeah, it's interesting. So the the tendency

Richard Matthews:

be.

Richard Matthews:

to perhaps steamroll someone who's not ready to be

Richard Matthews:

steamrolled is the fatal flaw.

Clint Arthur:

I wouldn't call it steamroll. I would call it push

Clint Arthur:

because when you are feeling hatred or animosity towards me,

Clint Arthur:

that only means one thing that it means you're approaching a

Clint Arthur:

barrier in your life. And my job as the coach is to help you to

Clint Arthur:

get over the barrier. I'm not a person that you hate, I'm your

Clint Arthur:

best friend. I'm the person who makes you a celebrity. I'm the

Clint Arthur:

person who helps you to see that the reason why you haven't been

Clint Arthur:

able to break through and do the calls and get the money that you

Clint Arthur:

need is because, for example, one of my students who's here

Clint Arthur:

right now, she felt guilty that her husband died and her

Clint Arthur:

becoming successful in her own right would mean that she's

Clint Arthur:

moved on in her life. And she didn't want to betray him like

Clint Arthur:

that, she was able to come to that realization, because I

Clint Arthur:

said, What the hell is stopping you from making these calls that

Clint Arthur:

you need to make? And she's like, I am so hating you right

Clint Arthur:

now. But I'm gonna work on this. And when she got to the answer,

Clint Arthur:

then she could see, you don't hate Clint, you hate the fact

Clint Arthur:

that you're held up by a barrier. And I'm the one who's

Clint Arthur:

making you face whatever fears, insecurities and doubts that you

Clint Arthur:

are being held back by. But if you can push through, then

Clint Arthur:

you're gonna get to the other side.

Richard Matthews:

Absolutely. Which I think actually makes a

Richard Matthews:

good transition into my next question, which is about your

Richard Matthews:

common enemy, which is about your clients, the people you

Richard Matthews:

work with. And every superhero has an arch nemesis, it's a

Richard Matthews:

thing that they constantly have to fight against in their world.

Richard Matthews:

But we'd like to put it in the context of the people that

Richard Matthews:

you're working with. And it's a mindset, or it's a flaw that

Richard Matthews:

you're constantly having to do battle with, to help them

Richard Matthews:

overcome so they can actually get the results they came to you

Richard Matthews:

for. And if you had your magic wand, and you could just bop

Richard Matthews:

your new clients right on the head and not have to deal with

Richard Matthews:

that arch nemesis, that common enemy, what is that common enemy

Richard Matthews:

in your business?

Clint Arthur:

Your questions are really intelligently

Clint Arthur:

constructed, you really do know what you're doing in this in

Clint Arthur:

these interviews. Because all of these things that you've been

Clint Arthur:

asking, I know exactly what the answers are, because I really

Clint Arthur:

know what I'm doing. And it takes someone who knows what

Clint Arthur:

they're doing to ask the right questions of a person who also

Clint Arthur:

knows what they're doing. The common enemy that experts and

Clint Arthur:

that's what mostly what I deal with authors, speakers, coaches,

Clint Arthur:

advisors, consultants, anybody who's an expert and get paid

Clint Arthur:

ostensibly for what they know, or do, they're my clients. And

Clint Arthur:

the common enemy that we all face is Who Am I? Who am I to

Clint Arthur:

think that I could do this? Who am I to think that I could do

Clint Arthur:

that? Who am I to think that my book is worth $20? Or in my

Clint Arthur:

case, $100, my books are 100 bucks when you go find Wisdom of

Clint Arthur:

the Men or Celebrity Entrepreneurship on Amazon, it's

Clint Arthur:

$99 for one copy, who am I to think that my stuff is good

Clint Arthur:

enough. And I remember when I published What they Teach You at

Clint Arthur:

the Wharton Business School, I literally looked over at the

Clint Arthur:

book, and I had just quit smoking pot, I quit smoking pot

Clint Arthur:

before I quit drinking alcohol. I quit smoking pot, December 14

Clint Arthur:

2009. I went to a raw vegan retreat. And one of the rules

Clint Arthur:

was no drugs or alcohol. So I quit both for the two weeks that

Clint Arthur:

I was there. And when as soon as I got home, I cracked open a

Clint Arthur:

beautiful bottle of Chateau Gloria, that's a French Bordeaux

Clint Arthur:

wine that is delicious. You should write that down and give

Clint Arthur:

that a shot Chateau Gloria, and I cooked up a rack of lamb. But

Clint Arthur:

were my own luck. I had already quit smoking pot, and I didn't

Clint Arthur:

start smoking pot anymore. And when I was coming to the end of

Clint Arthur:

December, I looked over the bookshelf, and I saw What they

Clint Arthur:

Teach Tou at the Wharton Business School, literally, on a

Clint Arthur:

bookshelf collecting dust. And I said to myself, wow, I wrote a

Clint Arthur:

book about what they teach you at the best business school in

Clint Arthur:

the world. It's called what they teach you at the Wharton

Clint Arthur:

Business School and nobody's buying it. If that book isn't

Clint Arthur:

good enough, I don't know what could possibly be good enough.

Clint Arthur:

See, luckily for me, when I was a little kid, I made up my mind,

Clint Arthur:

I was gonna go to the best business school in the world.

Clint Arthur:

And I wrote a book about what I learned there. And I wrote it

Clint Arthur:

for my daughter who was 13. So I really did a great job because I

Clint Arthur:

wanted her to learn everything I had learned. And I realized all

Clint Arthur:

of that together. If that wasn't good enough, what could possibly

Clint Arthur:

be good enough? And that's when I call the publicist and started

Clint Arthur:

spending money investing money in promoting the book so that I

Clint Arthur:

could sell books because that had to be good enough. And I

Clint Arthur:

remember when I got to the end of writing my life's work

Clint Arthur:

masterpiece Wisdom of the Men. I was in Venice, Italy. I had been

Clint Arthur:

intimidated by this book for seven years. I came up with the

Clint Arthur:

idea of writing wisdom to men in 2014. Right after I quit

Clint Arthur:

drinking alcohol as a man Matter of fact, God bless it. And I was

Clint Arthur:

preparing to write this book and I would make lists of all the

Clint Arthur:

men that I had met who had learned me something smart. And

Clint Arthur:

I kept being intimidated by this book because I knew it needed to

Clint Arthur:

be so great. Had to be amazing, because this was going to be my

Clint Arthur:

big book, like Frank McCourt's big book was his. And when I

Clint Arthur:

finished writing wisdom of the men in Venice, Italy, I went to

Clint Arthur:

Venice, Italy for two weeks so that I could be inspired by the

Clint Arthur:

architecture, the ingenuity, the genius of this city that rises

Clint Arthur:

up out of the ocean. When I finished writing that book, it

Clint Arthur:

was about seven o'clock in the morning on the 10th, Day of

Clint Arthur:

dictations. And I thought to myself, is that it? Is that all

Clint Arthur:

it is? Here, I had put in stories of five presidents in

Clint Arthur:

the United States, Dr. Oz, Rolling Stones, Mick Jagger.

Clint Arthur:

military generals, Buzz Aldrin walked on the moon, and amazing

Clint Arthur:

women, Martha Stewart, IceT and Oprah Winfrey and Caitlyn

Clint Arthur:

Jenner, all the most amazing people of the 20th and 21st

Clint Arthur:

century are all in this book. And I'm asking myself, is that

Clint Arthur:

it? Is that all there is? And I did, I was like, 100%, honest, I

Clint Arthur:

pulled no punches. And I told you, I get in trouble. Because

Clint Arthur:

I'm too direct. I was so completely direct in this book.

Clint Arthur:

And I was communicating on the highest possible levels. And I

Clint Arthur:

said to myself, is that it?

Clint Arthur:

And I thought to myself, Well, look, thank God, I did all of

Clint Arthur:

this. I went, I pulled out every stop in creating this book. I

Clint Arthur:

said, if that's not enough, what could possibly be enough? That's

Clint Arthur:

the way you have to work in this life, I really do believe it,

Clint Arthur:

you have to give it every single thing you've got. Because the

Clint Arthur:

key problem that we all have, as experts is not believing that

Clint Arthur:

we're good enough, not believing that our stuff is good enough.

Richard Matthews:

Yeah. Imposter syndrome. So how do you help

Richard Matthews:

your clients answer that question?

Clint Arthur:

First, you have to know that that question is going

Clint Arthur:

to be coming. Second, you have to be the best professional that

Clint Arthur:

you can be and do the best job that you can do. And when the

Clint Arthur:

question comes along, you have to expect that it's going to be

Clint Arthur:

there and you say, I'll tell you who I am. I'm the guy who met

Clint Arthur:

every major celebrity and five presidents in the United States

Clint Arthur:

and wrote the book, as my 21st best selling book and has been a

Clint Arthur:

writer for more than 40 years, and did everything I could

Clint Arthur:

possibly do. I put everything that I had into the work. And

Clint Arthur:

that is got to be good enough. And that's what you as a

Clint Arthur:

professional need to do.

Richard Matthews:

That's one of the things that I do with my

Richard Matthews:

clients, people that come to me talking about the imposter

Richard Matthews:

syndrome, I was like the imposter syndrome, first you

Richard Matthews:

have to realize is it comes up and it has two ways of going

Richard Matthews:

either it's true. And then it's not the imposter syndrome,

Richard Matthews:

because you're actually an imposter, you don't have the

Richard Matthews:

skills to back up what you say you do, in which case you need

Richard Matthews:

to develop the skills, then you would need to do the work you

Richard Matthews:

need to show up and actually put the time and effort and be the

Richard Matthews:

expert you say you are or you need to look back on your body

Richard Matthews:

of work. And answer the question with that body of work and be

Richard Matthews:

like, Look, I've done this. I've been there I've crossed the

Richard Matthews:

crocodile infested river many times. And answer that question

Richard Matthews:

for yourself by seeing the body work you have.

Clint Arthur:

Yeah, be a real expert, be a true subject matter

Clint Arthur:

expert, do your best, I can't help you to be a better doctor.

Clint Arthur:

But by becoming a better communicator with my help, that

Clint Arthur:

will make you a better doctor. I can't teach you about medicine

Clint Arthur:

and how to operate on a leg. But communication I can help you

Clint Arthur:

with and that, you know it's been proven that better

Clint Arthur:

marketing actually makes for a better customer experience with

Clint Arthur:

Airbnb apartments or anything, the better marketing the more

Clint Arthur:

you enjoy it.

Richard Matthews:

One of the things that's interesting is I

Richard Matthews:

started a supplement company a number of years ago, and we took

Richard Matthews:

products that were already existing and like that you could

Richard Matthews:

get from the manufacturer you could buy directly from the

Richard Matthews:

manufacturer on Amazon and like so one of them was a probiotic,

Richard Matthews:

you could buy this probiotic for $7.65 on Amazon for a bottle of

Richard Matthews:

it. And that bottle of probiotic is good product and there's

Richard Matthews:

nothing wrong with it. It's a great product actually from a

Richard Matthews:

great manufacturer, but because it's just manufacturer, they're

Richard Matthews:

not doing anything with their marketing. It's like just a

Richard Matthews:

white bottle says probiotic on it, and then the bullet points

Richard Matthews:

is like probiotic the end, that's it there's no marketing.

Richard Matthews:

We took the same product and private labeled it and and put

Richard Matthews:

good marketing behind it and good storytelling and what it

Richard Matthews:

was on it we charged $35 For the same bottle.

Clint Arthur:

I knew that was the price.

Richard Matthews:

Yeah. And people bought a lot of it,

Clint Arthur:

And got better results, got better results with

Clint Arthur:

better results.

Richard Matthews:

Yeah, better results and it had better

Richard Matthews:

reviews than the same product with the different label and the

Richard Matthews:

different marketing for the less price.

Clint Arthur:

100%. And that's why, as an author, speaker,

Clint Arthur:

coach, entrepreneur, expert of any kind consultant advisor, you

Clint Arthur:

need to be perceived as a celebrity who can charge lots of

Clint Arthur:

money, because that's how you're going to deliver better service

Clint Arthur:

to your clients and better results for your clients.

Clint Arthur:

Because when they pay more, they'll get better results.

Richard Matthews:

Yeah, absolutely. So I want to talk

Richard Matthews:

about the flip side of your common enemy. So if your common

Richard Matthews:

enemy is what you fight against your driving force is what you

Richard Matthews:

fight for. Just like Spider Man fights to save New York, or

Richard Matthews:

Batman fights to save Gotham, or Google fights to index and

Richard Matthews:

categorize all the world's information, I want to know what

Richard Matthews:

it is that you fight for, your mission, so to speak, what is

Richard Matthews:

that?

Clint Arthur:

We are creating a community of celebrity

Clint Arthur:

entrepreneurs who are able to help their clients and change

Clint Arthur:

the world at the highest levels. That's what it's all about.

Clint Arthur:

Celebrities hang out with other celebrities, and they learn from

Clint Arthur:

each other. And the people who are most excited to work with

Clint Arthur:

you because you're somebody special will be the ones who are

Clint Arthur:

willing to pay you the most amount of money and will get the

Clint Arthur:

best results.

Richard Matthews:

Yeah, it's a impact. You're creating the

Richard Matthews:

environment for impact.

Clint Arthur:

One of my classes is called Impact, influence and

Clint Arthur:

income mastery. And I'll be teaching that one again, here in

Clint Arthur:

Acapulco in April, you can find out about that at Clinttt.com

Clint Arthur:

CLINTTT.com. Why three T's? My name is Clint Arthur with one T

Clint Arthur:

but one of my clients is a name science expert. And she said to

Clint Arthur:

me, Clint, I wish you had another T at the end of Clint

Clint Arthur:

because the T's and all always end up on top. And I said huh,

Clint Arthur:

and another T I tried to get Clint.com with two T's but I

Clint Arthur:

couldn't get that. But I got clint.com with three T's and it

Clint Arthur:

seems to be working out pretty good.

Richard Matthews:

That's an interesting thing. I never would

Richard Matthews:

have thought that. So I want to flip and talk about some

Richard Matthews:

practical things. And I call this the hero's toolbelt. It's

Richard Matthews:

the practical portion of our show. And just like every

Richard Matthews:

superhero has a tool belt with awesome gadgets like batarangs,

Richard Matthews:

or web slingers or laser eyes or a big magical hammer, you can

Richard Matthews:

spin around and fly, I want to talk about the top one or two

Richard Matthews:

tools you couldn't live without in your business could be

Richard Matthews:

anything from your notepad, to your calendar, to your marketing

Richard Matthews:

tools, something you use to actually deliver your products

Richard Matthews:

or your speeches, anything you think is essential to getting

Richard Matthews:

your job done on a daily basis.

Clint Arthur:

You know, I live in Acapulco, Mexico. So my

Clint Arthur:

MacBook Pro and my iPhone are essential to what I do. But

Clint Arthur:

those are devices, those are hardly tools. Real tools are the

Clint Arthur:

tools of celebrity entrepreneurship. And the two

Clint Arthur:

key tools of celebrity entrepreneurship are going on TV

Clint Arthur:

news, and talk show interviews on local and national shows. But

Clint Arthur:

local is almost as good as national, really, especially if

Clint Arthur:

you can do a lot of them like one of my students, Danny De

Clint Arthur:

Novo, she is an expert at happiness and beating

Clint Arthur:

loneliness. She's done 85 television appearances in less

Clint Arthur:

than two years, Zoom has really opened up the possibilities for

Clint Arthur:

all celebrity entrepreneurs, to maximize the power of television

Clint Arthur:

for your own career and your own impact, influence and income.

Clint Arthur:

The other one that I love more than anything and people say

Clint Arthur:

what's your favorite thing that you do in your work. And the

Clint Arthur:

work that I do. The real work that I do is the marketing of

Clint Arthur:

what I do and the marketing of me. That's my real work

Clint Arthur:

marketing myself. And that's what real work for all experts

Clint Arthur:

should be is the marketing of who you are and what you do.

Clint Arthur:

Because writing stories and writing books and helping

Clint Arthur:

students to develop their own stories, that's the fun, that's

Clint Arthur:

like the hobby for me practically. The other thing

Clint Arthur:

that I love, love, love the work, the tool that I use in my

Clint Arthur:

marketing the most and love the most is celebrity photos,

Clint Arthur:

meeting giant celebrities, getting photos with them and

Clint Arthur:

creating stories about our experiences together. That's a

Clint Arthur:

tool like nothing else. Nothing can compare to photos and

Clint Arthur:

stories of you and experiences with major celebrities.

Richard Matthews:

Yeah, I had a guy on my podcast awhile ago who

Richard Matthews:

was a movie producer. And he said, one of the most important

Richard Matthews:

things for the success of a movie was not the quality of the

Richard Matthews:

story. But whether or not you could get recognizables to

Richard Matthews:

agree, to act the story out.

Clint Arthur:

You hear a friend say, oh man, I saw the greatest

Clint Arthur:

movie the other day was amazing. You never say, oh, really? What

Clint Arthur:

was it about? You always say who's in it? That's the number

Clint Arthur:

one question for all entertainment. Who's in it?

Richard Matthews:

Is the recognizable which I did not

Richard Matthews:

know that was a term until I talked to a movie producer. But

Richard Matthews:

in Hollywood recognizable means that the general populace knows

Richard Matthews:

that person's name or face.

Clint Arthur:

See, when I was working for Arnold Kopelson as a

Clint Arthur:

production assistant on one of his movies with Nicolas Cage and

Clint Arthur:

Tommy Lee Jones, it was called Firebirds about the Apache

Clint Arthur:

attack helicopters. And we were in Kylene, Texas at Fort Hood

Clint Arthur:

military installation in a hangar. I was standing near the

Clint Arthur:

assistant directors who I was working for directly on the

Clint Arthur:

film, and he looks at me and he goes, you know, some, you're

Clint Arthur:

even better looking than Nicolas Cage. And I said, so how come

Clint Arthur:

I'm not the star of this movie? And he said, because nobody

Clint Arthur:

would give me the money to make this movie the millions of

Clint Arthur:

dollars if it was starring you. And I didn't understand that.

Clint Arthur:

See, what people ask me all the time. Do you resent chasing the

Clint Arthur:

Hollywood dream for 13 years and driving a taxi for six years?

Clint Arthur:

And I say, actually, no, because that was part of my process of

Clint Arthur:

understanding the most important thing in business. Not just in

Clint Arthur:

Hollywood, but the most important thing in business and

Clint Arthur:

probably in life. When Brooke Shields interviewed me on the

Clint Arthur:

Today Show, they could have hired a million graduates of the

Clint Arthur:

Columbia Journalism School who would have gladly done the job

Clint Arthur:

that Brooke Shields did, they could have paid them $1 And a

Clint Arthur:

million people would have jumped at that opportunity. But they

Clint Arthur:

paid Brooke Shields a lot of money instead, why? Because of

Clint Arthur:

who she was. And I have graduated from the Wharton

Clint Arthur:

Business School. They don't teach you this at Wharton, I

Clint Arthur:

have spoken multiple times at events sponsored by the

Clint Arthur:

entrepreneurship students club of Harvard Business School. I

Clint Arthur:

asked the president of that club, do they teach this at

Clint Arthur:

Harvard Business School? No, they don't teach it at Harvard

Clint Arthur:

Business School. I spoke at USC business school at the Lloyd

Clint Arthur:

Greif Entrepreneurial Center there. When my daughter was a

Clint Arthur:

junior at USC. I asked the professor whose class I spoke at

Clint Arthur:

they teach this subject or this message at USC, she said no, no

Clint Arthur:

one ever has spoken about this at USC, who you are is more

Clint Arthur:

important than what you do or sell. That's the most important

Clint Arthur:

thing in business. And I had to learn that the hard way by

Clint Arthur:

trying to become somebody in Hollywood where nobody wants to

Clint Arthur:

work with Nobodies, they only want to work with somebody's.

Richard Matthews:

It's interesting. I've noticed in my

Richard Matthews:

own career, in my own business, an agency that I run in our

Richard Matthews:

circles because the more I have worked with bigger names, the

Richard Matthews:

more I can close sales of other people in the space. And they're

Richard Matthews:

like, Oh, you've worked with so and so or you've worked with so

Richard Matthews:

and so. And that's the thing that gets people to say yes,

Richard Matthews:

more so than the quality of work I did for so and so.

Clint Arthur:

That's a slightly different thing. Because those

Clint Arthur:

people are just influencers. They're like, you know, that's

Clint Arthur:

what's called social proof. And that's slightly different than

Clint Arthur:

what I'm talking about. What I'm talking about is called

Clint Arthur:

celebrity attachment. And in my world in my game, real

Clint Arthur:

celebrities are people who you don't have to explain who they

Clint Arthur:

are to anybody. The Oprah's the Martha's the George Clooney is

Clint Arthur:

the Bill Clinton's. Hillary Clinton's those people,

Clint Arthur:

everybody knows who they are. Those are real celebrities. And

Clint Arthur:

that's what I'm talking about who you know who like that.

Richard Matthews:

And now a quick word from our show

Richard Matthews:

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Richard Matthews:

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Richard Matthews:

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Richard Matthews:

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Richard Matthews:

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Richard Matthews:

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Richard Matthews:

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Richard Matthews:

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Richard Matthews:

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Richard Matthews:

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Richard Matthews:

you there. Now, back to the Hero Show.

Richard Matthews:

So I want to talk about some of your own personal heroes. Every

Richard Matthews:

hero has their mentors, Frodo had Gandalf, Luke had Obi Wan,

Richard Matthews:

Robert Kiyosaki had his Rich Dad, even Spider Man had an

Richard Matthews:

uncle Ben, I want to know who some of your heroes were, were

Richard Matthews:

they real life mentors, speakers, authors, maybe peers

Richard Matthews:

who are a couple of years ahead of you, and how important were

Richard Matthews:

they to what you've accomplished over your career?

Clint Arthur:

Well, Frank McCourt, Arnold Kopelson, Oprah

Clint Arthur:

Winfrey, Dan Kennedy. It's fascinating when I won info

Clint Arthur:

marketer of the year for Dan Kennedy. That's when my real

Clint Arthur:

studying of his methodologies and philosophies really began. I

Clint Arthur:

mean, I had been doing and grasping to be good enough to

Clint Arthur:

win. But once I won, then I really started studying him

Clint Arthur:

harder than anything. And I chase that guy around the

Clint Arthur:

country followed him around the country heard him speak all over

Clint Arthur:

the place. And I really focused in on one thing, that your

Clint Arthur:

number one job as an entrepreneur is to raise your

Clint Arthur:

status in the eyes of customers and prospects, because who you

Clint Arthur:

are is more important than what you do or sell. And that's all I

Clint Arthur:

do. And that's been my main focus of everything, all of my

Clint Arthur:

marketing. I also heard Grant Cardone, say something and I

Clint Arthur:

spoke at a conference where Grant Cardone was another one of

Clint Arthur:

the speakers and I said, Grant, what's the most important thing

Clint Arthur:

you ever learned? He said, entrepreneurs biggest problem is

Clint Arthur:

nobody knows who you are. And I said, what would you have done

Clint Arthur:

differently in your career, he said, I would have invested more

Clint Arthur:

money sooner in my marketing. And once I heard him say that

Clint Arthur:

this was like 2013 or 14, maybe every good piece of marketing

Clint Arthur:

that came along, I bought it. That's how I came to donate

Clint Arthur:

$25,000 to the Rolling Stones, favorite charity so I can meet

Clint Arthur:

the Rolling Stones and asked Mick Jagger, what's the most

Clint Arthur:

important thing you ever learned, Sir? Mickey said, you

Clint Arthur:

can't always get what you want. But if you try, sometimes you

Clint Arthur:

might find you get what you need. And I know a lot of people

Clint Arthur:

I don't know, I mean, maybe you didn't come here to hear about

Clint Arthur:

wisdom of the men or learning about celebrity

Clint Arthur:

entrepreneurship. But if you're an author, speaker, coach,

Clint Arthur:

entrepreneur, expert, consult an advisor of any kind. That's

Clint Arthur:

exactly what you need. And that's all I've been doing. And

Clint Arthur:

God bless Dan Kennedy for turning me on.

Richard Matthews:

Yeah, absolutely. So one of the things

Richard Matthews:

that makes heroes heroic is that they live by a code. For

Richard Matthews:

instance, Batman never killed his enemies, he only ever puts

Richard Matthews:

them in Arkham Asylum. So as we wrap up the interview, get to

Richard Matthews:

the end here, I'm going to talk about the top one, maybe two

Richard Matthews:

principles that you live by in your life, maybe something you

Richard Matthews:

wish you had known when you first started out, way back in

Richard Matthews:

the Wharton Business School. Principle is you live your life

Richard Matthews:

by.

Clint Arthur:

My main principles that I live my life by are work

Clint Arthur:

hard, show up, do your bestm have fun, and accept the

Clint Arthur:

challenges so that you can feel the exhilaration of victory.

Clint Arthur:

Those are the words of General George S. Patton, my favorite

Clint Arthur:

quote.

Richard Matthews:

Yeah. One of the things that I tell people

Richard Matthews:

all the time for one of my guiding principles is take the

Richard Matthews:

risk. Similar to accept the challenge, but it's the idea

Richard Matthews:

that we vacillate a lot on things that we know we should

Richard Matthews:

do. And I found that all my biggest breakthroughs and the

Richard Matthews:

biggest wins and the biggest joys have come from taking the

Richard Matthews:

risks that I was afraid of.

Clint Arthur:

Fear is a great thing that goes to two other

Clint Arthur:

things. What I said on the Today Show was life begins where your

Clint Arthur:

comfort zone ends. I really do mean that and then Brookfield

Clint Arthur:

said, That sounds scary. And I said when it's scary is when

Clint Arthur:

it's great. When we moved out of the hotel and into the first

Clint Arthur:

rented villa in Acapulco I was so freaking scared. And then we

Clint Arthur:

walked in and it was paradise. And then when we were going to

Clint Arthur:

buy this huge mansion in Acapulco, and I was writing the

Clint Arthur:

big check. It was scary. But it turned out to be the best thing

Clint Arthur:

we've ever done. When it's scary is when it's great, my brothers

Clint Arthur:

and sisters, just accept the challenge.

Richard Matthews:

I showed you earlier before we got on, I'm in

Richard Matthews:

a RV studio. And it's one of those things when you and your

Richard Matthews:

wife talking like what if we sell everything we own and put

Richard Matthews:

our kids in our life and our dog in our business in the back of a

Richard Matthews:

bus and travel the country for five years coming up here in

Richard Matthews:

May, that we've been traveling around the country. And you

Clint Arthur:

When it's scary is when it's great. What about the

Clint Arthur:

know, that's scary. But at the same time, we've had some of the

Clint Arthur:

best experience of our lives. I've grown my business five

Clint Arthur:

times since we got on the road, and more. And it's crazy that on

Clint Arthur:

the other side of fear, and the other side of scary is where

Clint Arthur:

some of the best stuff that you'll ever do is.

Clint Arthur:

couple, did you hear about the couple, they were traveling the

Clint Arthur:

world from Australia, they sold everything they had so they

Clint Arthur:

could travel the world for 18 months, and they were in the

Clint Arthur:

Himalayan mountains when they heard about the pandemic and how

Clint Arthur:

the government of Australia said all citizens should return to

Clint Arthur:

Australia, just like the government of the United States

Clint Arthur:

said all citizens should return to the United States. When the

Clint Arthur:

United States government said that that's when I started

Clint Arthur:

looking for the first Villa to rent in Acapulco. When everybody

Clint Arthur:

was going back. These people were in the Himalayan Mountains,

Clint Arthur:

they went back to Australia, where they had to be quarantined

Clint Arthur:

in a hotel at the airport for a month. And now look what's

Clint Arthur:

happened to Australia with all the lockdowns and the tyranny

Clint Arthur:

that's going on there. It's unreasonable, unbelievable, you

Clint Arthur:

got to also be smart. And in this day and age, you want to

Clint Arthur:

live your life, you need to be a very discerning consumer of

Clint Arthur:

information.

Richard Matthews:

And a very discerning choice for

Richard Matthews:

citizenship or locations.

Clint Arthur:

I'm with you, definitely.

Richard Matthews:

Oh, man, that's a wrap for our interview,

Richard Matthews:

I think it's a good place to stop. But I do finish every

Richard Matthews:

interview with a simple challenge. I call it the hero's

Richard Matthews:

challenge. And I do this to help get access to stories that I

Richard Matthews:

might not otherwise find on my own. So the question is simple.

Richard Matthews:

Do you have someone in your life or in your network that you

Richard Matthews:

think has a cool entrepreneurial story, who are they first names

Richard Matthews:

are fine, and why should they come share their story here on

Richard Matthews:

the Hero Show. The first person that comes to mind for you,

Clint Arthur:

Dr. Amy.

Richard Matthews:

And why should Dr. Amy come share her story

Richard Matthews:

here.

Clint Arthur:

Because she is a doctor who is becoming a

Clint Arthur:

celebrity entrepreneur and is very committed and has a very

Clint Arthur:

pure love of helping people. And it all began with her love of

Clint Arthur:

babies.

Richard Matthews:

Babies are cool. I've got four of them.

Clint Arthur:

See, I gotta tell you, I'll hook her up with you.

Richard Matthews:

Yeah, we'll see if we can get introduction

Richard Matthews:

after the show. But in comic books, there's always the crowd

Richard Matthews:

of people at the end who are cheering and clapping for the

Richard Matthews:

acts of heroism. So as we close, what I want to do is where can

Richard Matthews:

people get your help in the future? Where can they light up

Richard Matthews:

the bat signal so to speak, and say, Hey, Clint, where can I get

Richard Matthews:

your help? And more importantly than where is who are the right

Richard Matthews:

types of people to actually reach out and ask for your help?

Clint Arthur:

If you are an author, a speaker, a coach and

Clint Arthur:

entrepreneur, an expert or consultant advisor of any time

Clint Arthur:

anybody who gets paid for who you are or what you know, or do,

Clint Arthur:

then you should come and let Clint be your new BFF and go to

Clint Arthur:

Clint with three T's dot com Clinttt.com, because the T's end

Clint Arthur:

up on top, and I told you why.

Richard Matthews:

Awesome, thank you so much for coming on this

Richard Matthews:

show today, Clint. It's been fascinating to hear your story

Richard Matthews:

and hear about the power of celebrity entrepreneurship. Do

Richard Matthews:

you have any final words of wisdom for my audience before I

Richard Matthews:

hit the stop record button?

Clint Arthur:

You can do it.

Richard Matthews:

Awesome. Thank you very much, Clint. Appreciate

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