Welcome to another episode of The HERO Show. I am your host Richard Matthews, (@AKATheAlchemist) and you are listening to episode 203 with Clint Arthur – The Power of Celebrity Entrepreneurship.

CLINT ARTHUR is the provocative, truth-telling author of 21 Best-selling books, including Celebrity Entrepreneurship, Break Through Your Upper Limits on TV, and Wisdom Of The 

Men, which is nominated for the Pulitzer Prize.

As a speaker, Clint has shared the stage with Martha Stewart, Dr. Oz, Suzanne Somers, Caitlyn Jenner, Ice-T, and 5 Presidents of the United States, at Harvard, West Point, Mercedes-Benz, Porsche, Coca Cola, Microsoft, AT&T, NASDAQ, The London Stock Exchange, and the Royal Society of Medicine.

He is a serial successful multi-millionaire entrepreneur, trusted marketing advisor, consultant, and coach to thousands of private entrepreneurial clients and business owners running enterprises from $1 million to $1 billion in size, Clint influences over 100,000 independent business owners annually, through his social media platforms, coaching programs, and Millionaire Business Accelerator mastermind.

Here’s just a taste of what we talked about today:

The Celebrity Entrepreneur

When Clint was starting out as a coach, author, and speaker, he was taking seminars to try to figure out how to become somebody who could sell books and seminar tickets and make money from helping people with his gifts.

One of the mentors he studied with asked, “If you could dominate any Google search term, what would it be? He put down the word entrepreneur. 

He has not been able to dominate the word entrepreneur. But along the way of learning how to be somebody who people want to pay a lot of money to, he realized that he needs to be a celebrity in the eyes of clients. And that’s how he became what he is known for today—helping people become celebrity entrepreneurs.

The Superpowers of Superpowers

Clint believes that communication is the key. Talking about his superpowers, there are a couple, he is a great writer, storyteller, and wordsmith. He has used his storytelling abilities to dictate all the insights he learned from the most amazing people in the world through his book Wisdom Of The Men.

Two other superpowers he has the ability to do hard work and to ask himself real hard questions, like if this was going to be the last year of your life, what would you want to accomplish? 

Other Topics We Covered on the Show:

• Clint shared his origin story of going from essentially a nobody to basically turning himself into a celebrity.
• He also talked about how he teaches people to book themselves on television and how that skill impacted his career.
• Then we discussed two important points about asking better questions: Doing the hard work and the willingness to show up.
• Saying things that people don't want to hear has been Clint’s fatal flaw in his business. To tone down this type of flaw he sets a safety word for his clients.
• Not believing to be good enough in their area of expertise or what’s called the imposter syndrome is Clint’s arch-nemesis in his business.
• Clint’s driving force is all about creating a community of celebrity entrepreneurs who are able to help their clients and change the world at the highest levels.
• Lastly, Clint’s guiding principle is from his favorite quote by General George S. Patton: Work hard, show up, do your best, have fun, and accept the challenges so that you can feel the exhilaration of victory.

Recommended Tools: 

• MacBook Pro and iPhone 
• Local and national shows
• Marketing yourself
• Celebrity photos, stories, and experiences

Recommended Media:

Clint mentioned the following book/s on the show.

• Chicken Soup for the Unsinkable Soul by Jack Canfield
• Celebrity Entrepreneurship by Clint Arthur
• Break Through Your Upper Limits on TV by Clint Arthur
• Wisdom Of The Men by Clint Arthur
• What They Teach You At The Wharton Business School by Clint Arthur

The HERO Challenge

Today on the show, Clint Arthur challenged Dr. Amy to be a guest on The HERO Show. Clint thinks that Dr. Amy is a fantastic person to interview because she is a doctor who is becoming a celebrity entrepreneur. She is very committed and has a pure love of helping people. All these began with her love of babies.

How To Stay Connected with Clint Arthur

Want to stay connected with Clint? Please check out their social profiles below.

• Website: https://clinttt.com/

With that… let’s go and listen to the full episode…

Heroes are an inspiring group of people, every

one of them from the larger than life comic book heroes you see

on the big silver screen, the everyday heroes that let us live

the privileged lives we do. Every hero has a story to tell,

the doctor saving lives at your local hospital, the war veteran

down the street, who risked his life for our freedom to the

police officers, and the firefighters who risked their

safety to ensure ours every hero is special and every story worth

telling. But there was one class of heroes that I think is often

ignored the entrepreneur, the creator, the producer, the ones

who look at the problems in this world and think to themselves,

you know what, I can fix that, I can help people, I can make a

difference. And they go out and do exactly that by creating a

new product or introducing a new service. Some go on to change

the world, others make a world of difference to their

customers. Welcome to the Hero Show. Join us as we pull back

the masks on the world's finest hero preneurs and learn the

secrets to their powers, their success and their influence. So

you can use those secrets to attract more sales, make more

money, and experience more freedom in your business. I'm

your host, Richard Matthews, and we are on in 3...2...1…

Welcome back to the Hero Show. My name is Richard Matthews. And

today I have the pleasure of having on the line, Clint

Arthur. Clint, are you there?

I'm here and excited to be here.

Awesome. Glad to have you here. I know we were

just chatting before we got on the call. Where are you calling

in from today?

I saw the bad signal over Acapulco Bay this

morning. And I knew it was time for my interview with Richard

Matthews.

Yeah, and I was like I've heard of Acapulco

and you were telling me the water is really warm there and

it's just not here in Southern California. So maybe we're gonna

have to come down and visit there at some point is this

where your your bio picture? Is that is that Acapulco?

If it's a tropical picture of me and a pool. That

would be me in the pool? Yes.

Yeah. That's nice. So are you a Mexican

citizen or a US citizen, if you live there in Mexico?

I am a citizen of New York City where I was born

and raised. I grew up in midtown Manhattan when I was always

dedicated to academic pursuits, because my dad threatened me

that if I did not get into the top math, science, specialized

admissions required High School in New York City that he was

going to bust me up to a high school in Harlem, I was going to

be the only little white kid there and I was going to get my

butt kicked every single day. So I studied and studied and while

I was at Stuyvesant High School, I found out two real life

changing things. Number one, there's this thing called the

Wharton Business School, the best business school in the

world. And I found it in the encyclopedia. It was a real

thing. And I made up my mind when I was 14 that I was going

to go to the best business school in the world that really

accelerated my pursuit of academic excellence. The other

life changing thing that happened to me was my creative

writing teacher we had an elective that I could elect to

take instead of regular English, I could take creative writing

with Frank McCourt and Frank McCourt, whom I studied creative

writing with for junior and senior year of high school, went

on to win the Pulitzer Prize for his memoir, Angela's Ashes about

his impoverished childhood in Ireland, he inspired me and

everyone who studied with him to want to be writers. And after

graduating from the Wharton Business School, I went home to

get the attaboys. And instead of congratulations, and hugs and

kisses, my parents just got into the hugest fight of all time,

they were always fighting. But this was the biggest one. My dad

storms out of the apartment and slams the door. I turned to my

mom and I say, Mom, the way he resents you all these years,

have you been cheating on Dad? I'm sitting on the couch

thinking to myself, holy cow. Where did that question come

from? I never thought that idea in my whole entire life. And

then I'm thinking, what kind of a rude Son of God asked his own

mom a question like that. And then I'm thinking, why he

answering the question. And then she goes, he's not your real

father. Your real father was a doctor at the fertility clinic

we went to for six years trying to have you and you look just

like that guy. Imagine how you would feel if everything you've

thought you knew about who you really, really were, poof! And

not only didn't I know who I was anymore, but I sure as heck

didn't know about wanting to be an investment banker anymore. So

I call up the investment bank on the 87th floor of Number One

World Trade Center. I get the Vice President on the phone.

Thank you, sir. I've decided I don't want to be an investment

banker anymore. Even though I've been going for that. And Wharton

my whole four years. And what I do naturally, I move out to

Hollywood. And I went out there to find myself. Most people go

there to Hollywood to lose themselves. I found myself

becoming someone very special. As I wrote 30 screenplays and

went auditions and chased the Hollywood dream for 13 years I

found myself becoming the Wharton Business School taxi

driver. I drove a cab in Hollywood for six years. And

that really, you know, you're gonna ask me about my kryptonite

later on. That's part of my kryptonite. Okay. But you know,

I am a writer. That's that's probably one of my strengths.

One of my real strengths is writing.

Yeah.

I quit writing, I quit writing after all of that.

I said, why am I chasing a dream that's never gonna happen? Why

have I written all these screenplays? I also wrote 10

books during that time, one of which was The Big book of the

Summer for Penguin USA in 1995. And I and that's when I became a

taxi driver right after the big book of the summer for 1995.

That's crazy. Yeah, so what I wanted to do

before we got too far into your story was just do a brief

introduction so my audience knows who you are. And we got a

bit of your story already. But anyways, Clint Arthur, is the

provocative truth telling author of 21 best selling books

including celebrity entrepreneurship, breakthrough

your upper limits on TV, and wisdom of men, which is

nominated for the Pulitzer Prize. And you're a speaker

you've shared stage with Martha Stewart, Dr Oz, Suzanne

Somers, Caitlyn Jenner, IceT,

States, at Harvard, West Point, Mercedes-Benz, Porsche, Coca

Cola, Microsoft, AT&T, NASDAQ,

the Royal Society of Medicine. You also do coaching all over

the place, from little companies to big giant ones, and you got

your own coaching program called what is the Millionaire Business

Accelerator, is that right?

Yep.

Yeah, so I guess, we just heard a little

bit of your story, but what I wanted to find out from you is

what is it that you're known for? What's your business like?

Who do you serve? What are you do for them?

I am the celebrity entrepreneur. It's really

fascinating. When I was starting out as a coach, author, speaker,

I was taking seminars to try to figure out how to become

somebody who could sell books and seminar tickets and actually

make money from helping people with my gifts. And one of the

mentors I studied with said, okay, if you could dominate any

one Google search term, what would it be and I put down

entrepreneur, now I have not been able to dominate

entrepreneur but along the way of learning how to be somebody

who people want to pay a lot of money to, to study with, to get

help from, from my books, seminars, products, etc. I

realized that you need to be a celebrity in the eyes of

customers and prospects or clients and prospects. And I am

the celebrity entrepreneur. In the eyes of my clients and

prospects, I am somebody, like for example, do you know who

Tony Robbins is?

Yes.

Everybody knows who Tony Robbins is. Right?

Yeah.

Wrong.

I mean, I don't really know who Tony

Robbins is.

I will show you video after video after video on

my iPhone, of all different kinds of people from all walks

of life saying Tony who? Because only his clients and prospects

know who Tony Robbins is. If you're not into self help,

personal development and going to seminars, you have no idea

who Tony Robbins is. But if you do know who he is, then you

probably have paid him a lot of money. Like I have, for example,

a couple years ago, right before the pandemic, I got an email

from Tony's people. And it said, If you donate $25,000, to Tony's

charity, his favorite charity, then you could be the host of

his 60th birthday party at the Microsoft Theater in Hollywood.

And you know what? It took me less than 60 seconds to click

the button and donate $25,000 to Tony's favorite charity. Would I

do that? If I didn't think he was somebody? Would I do that if

I was saying Tony who? No, but that's the power of celebrity

entrepreneurship. And to my clients, I am a celebrity

entrepreneur, I help them become celebrity entrepreneurs. I am

known for celebrity entrepreneurship, part of which

is getting on TV news and talk shows. And I am the one and only

and greatest teacher of how to book yourself on TV news and

talk show interviews.

That's really crazy. So what I want to find

out is how you got there, we heard from childhood up to

getting into a taxi so every good comic book hero has their

origin stories, it's a thing that made them into the hero

they are today. We want to hear that story, we born a hero or

bit by a radioactive spider that made you want to get into

celebrity entrepreneurship. Essentially, how did you go from

Wharton Business School to taxi driver to author to celebrity

entrepreneur?

After six years of driving the cab, 13 years of

chasing the dream the first seven years I was just

pyramiding my credit cards until I maxed them all out. Then I

started driving a cab to survive. And at the end of that

I said I'm never going to write again. It's just not worth it.

That was in like 2001 and for the next eight years, all I did

was focused on making money. I was in the gourmet food

distribution business. I started dabbling in real estate that

became a really good hobby of mine. And I just got fat and

happy I met a beautiful woman. She believed in me more than I

believed in myself. And we got fat and happy together. And it

came to be October 2008. The world was crumbling at that

point. I was at a men's self help campfire. And the Shaman

pointed me across the yellow and orange crackling flames and

fire. And he said, you don't know it yet. But you're already

dead. What do you mean, man, I'm the most successful guy on this

team. Eight years ago, I was driving a cab. Now I'm a

millionaire. I was living on a little boat, and I live in a

mansion. You're already dead. You just don't know it. And I

didn't know what the heck that guy was talking about. But I

could not stop thinking about what the shaman said. I would

wake up in the middle of the night out of sound sleep for

months and months and months. I'm already dead. What does it

mean? And it came to be New Year's Day of 2009. And I pulled

out a pad and a pen to write down my list of goals for the

year, as I had become accustomed to doing. Once I started

becoming successful as a businessman, instead of

struggling to try to become a writer, or an actor or a

filmmaker. And I asked myself a question inspired by the shaman.

I said, what if that guy is right? What if I am already

dead? And I just don't know it. I didn't understand what that

meant yet. But then I followed up and said, or what if this was

going to be the last year of my life? If this was going to be

the last year in my life, what would I want to accomplish? And

the crazy thing jumped out of my pen onto the pad. I need to

write my book about what I learned at the Wharton Business

School that helped me to become successful. Once I stopped

trying to become a film person, a movie star. And I wrote that

book in 18 days, I self published it in Amazon and

waited for the sales to roll in and boy did they ever. Man when

you got a book like like that book. It's called what they

teach you at the Wharton Business School. Man that year,

I must have sold eight copies.

It's a lot.

Yeah, a lot of copies. And I started seeking

out mentorship. And one of the mentors I sought out was man

named Jack Canfield, who wrote a little book you might have heard

of called Chicken Soup for the Soul. I said, Jack, how do you

sell half a billion books? He says, You got to become

somebody. You can't be a nobody. People don't buy books from

nobodies. You got to go on TV and become a celebrity. And

that's when I hired my first publicist. I said I don't care

what it costs. I just want you to get me on the Today show. She

laughed at me.

When she stopped laughing she goes, That's the funniest thing

I've ever heard, Clint. You're a middle aged guy nobody's ever

heard of you got a self published book nobody's ever

bought. You got no TV experience. Never gonna put you

on today's show. You gotta go on local TV. I said, Oh, local TV.

Great. I'm from New York City. Get me on my local hometown

stations. And when she stopped laughing at me the second time,

she said, Clint, I think I got you figured out. You're not

really a business author. You're a frickin comedian, because

that's the second hysterically funny thing you said to me in 30

seconds. They're not going to put you on NBC New York or Fox

New York. That's the same as national TV. That's the number

one market in America. You gotta go on little tiny shows. And I

said, What do you mean like Salt Lake City, Utah. She goes, Don't

forget your long underwear. Because my first appearance on

TV was in Salt Lake City, Utah, January 23, 2010. And I didn't

know what I was going to say I didn't know what I was going to

do. I sucked on TV. I thought I would be really great. And I'd

be on the Today show the next day, but I was terrible. So I

had her booked me on three more shows. I paid her $1,500 for

each of those appearances. And when it was over, I showed the

videos to my wife. And I said, Honey, what do you think? And

she said, I think you suck. And I said, You're right, I do. I

need a lot more practice. If I'm ever going to achieve my goal of

getting on the Today Show and sharing my message. And I said

I'm gonna hire this lady to put me on 10 more shows and my wife

goes Whoa, whoa, whoa, 10 shows that'd be like $15,000 more. Why

do you keep paying this lady? Why don't you book yourself on

these shows? And I'm like, what? How do you book yourself on

shows? That was another great question. And that night I woke

up. See, I'm unwilling to do the work. See, I'm willing to go

knock my head against brick walls for 13 years chasing the

Hollywood dream. You don't think I'm going to figure out how to

book myself on TV. I did, it only took me nine and a half

weeks to book my first TV appearance. But when I did, it

was like catching a fish. And my first year, I booked seven,

myself plus the four I paid her for that was 11. My second year,

I booked 20, myself. And my 32nd appearance was on NBC New York,

my 57th appearance was on The Today Show, and Brooke Shields

interviewed me and said, you know, you talk a lot about being

comfortable outside of your comfort zone. I said, Yeah, life

begins where your comfort zone ends. And she said, that sounds

scary. And I said, when it's scary, it's when it's great. And

Willie Geist was also interviewing me and he says, you

ask yourself a question every year that helps you to be so

successful. What's that question? I said, ask yourself

if this was going to be the last year of your life? What would

you want to accomplish? That has been my superpower. I said that

on the Today Show, that has been my superpower that has enabled

me to accomplish so much so quickly.

Wow, that is an incredible story going from

essentially a nobody to basically turning yourself into

a celebrity. And so we'll get into your superpower a little

bit more in a second. But when it comes to like the actual

journey of learning how to book yourself on television, I have a

couple of questions. One, is that a skill that you teach

people and two how has that actually impacted your career?

Like what you look like before and your book sales and what

that does to your career now?

One of those books you read about in my

introduction, Break Through Your Upper Limits on TV. That's a

book about how to book yourself on TV, news and talk shows I

also offer a seminar, which is called celebrity Launchpad,

which you can find out about at GuaranteedCelebrity.com. I just

did my 51st seminar of celebrity launchpads. Celebrity Launchpad

number 51 was this past weekend, and the average attendee at that

event booked themselves on 7.4 TV appearances during the

weekend. So my students have booked themselves on more than

5647 television appearances that I'm aware of so far, including

on every show in America. Today show, Good Morning, America, Dr.

Oz, CNN, Fox News, everything we've been on at all, and I've

been on most of them. As far as what that does for you. The

houses are great, the cars are great, the international travel

is great. But really what's so amazing is what it does for you

on a personal level. And I know, people take that for granted,

you take the personal for granted until you got a lot of

money. And then you're wishing you had friends, you're wishing

you had a life that you enjoyed. But the best part about what

celebrity really can do for you is that when I achieved my goal

of being on the Today Show, the next morning, I woke up and I

said to my wife, you know what I can't believe it. But I feel

like I'm finished drinking alcohol. And that was eight plus

years ago. And I realized that what getting on the Today Show,

what becoming a celebrity, becoming somebody making a

difference. Having my unique impact on the world took me to

the top of Maslow's hierarchy of needs, which is significance,

self actualization. And as a result of that, of becoming

somebody, I no longer felt like I needed to drink and that has

been one of the greatest gifts of my entire life. I know what

it used to be like when I would wake up hungover almost every

day, when I would wake up feeling like I was less than I

could be because I was still impaired, drunk or foggy,

whatever. And I'm not saying that drinking alcohol is a

terrible thing in my book, What They Teach You at the Wharton

Business School I said, one of the things you should learn is

you should learn about wine, you should learn about the great

things in life that life has to offer. And winw is one of them.

And so is beer and so is tequila and so scotch and all those

things that I used to know a lot about and do a lot of but

suddenly I no longer felt the desire to do that. And when I

got introduced to sobriety, I experienced what they call in AA

the rocket ride, I'm not an AA person, but I wrote a book with

an AA person one time we've talked about the rocket ride.

Ever since I've stopped drinking alcohol, I have a lot more free

time that I used to spend on my favorite hobby, which was

drinking. And instead of drinking that time away I work

and that has made me a lot more successful.

That's incredible. I've never really

been wanting much for alcohol myself, but what I did over the

last couple of years, teach myself with some friends how to

actually enjoy a glass of wine. So when you go out to a nice

business dinner or you're with friends or something like that

for a celebration, you can order a drink and know how to drink it

and know how to enjoy it. So I understand that side of it, but

yeah, I could definitely see how learning to remove inebriation

from your life definitely can make a positive impact.

It did in my case, I just hope that you have

discovered Napa Cabernet Sauvignon. Have you discovered

that?

I have not had Napa cabernet sauvignon. But my

favorite wine is actually a champagne out of Temecula which

is where my hometown and it's an almond champagne from, what's

the name of the winery? Wilson Creek Winery, it's amazing.

Well, do yourself a favor. Try a bottle of Napa

Cabernet, ideally from the Alexander Valley. Okay?

I'll see if I can find one.

I thank God that I discovered that wine and enjoyed

it for a few years before I quit.

My interest in wine actually was changed a lot

by a friend of mine who had a small winery. And I was like, I

don't like wine. And he was like, you don't like wine

because you don't know how to taste wine. You know how to

drink it. So he sat down with me for a couple of days. And he had

like 100 different wines in his cellar. And he would bring out

five a night. And he just have different things from light all

the way to dark and just taught me how to drink them. And like

what to look for. And one of the things I discovered is that like

anyone who doesn't know anything about wine, if you tell them

you're like, oh, I don't really like wine, their thought is,

well then I'll give you a light wine. Because they're for

whatever reason, like the white wines. And what I discovered

during that whole process was like I don't really like light

wines or white wine. So anytime someone had given me a wine,

they'd always give me those white ones and I don't like

them. So I never really progressed past that. You really

like the darks, so we find out I like the red wines. But no one

ever starts off with like, if you say I don't like wine, they

don't go like, here, try this really dry red wine. But

apparently, that's what I needed.

Hey, it's a big world of wine. There's a lot of

great stuff out there. And I enjoyed it and I got a lot of

value from it in my life. My wife and I had a lot of rituals

together, we would drink wine together almost every night. And

wasn't very happy when I decided to stop drinking. But that's

what I did. And luckily I was able to hold true to myself,

they say to thine own self be true. This is for me. For me,

prefer sobriety even to understanding alcohol and

drinking as much as I did. I was a real connoisseur of all this

stuff. And now I'm a connoisseur of sparkling water.

I'm a connoisseur of just plain water

myself. I am a huge fan of just straight flat Goodwater.

Amen.

So I want to get back to your superpower

though. Every iconic hero has their superpower, whether that's

their fancy flying suit made by genius intellect, or the ability

to call them thunder from the sky or super strength. In the

real world heroes have what I call a zone of genius, which is

either a skill or a set of skills that we were born with,

or they developed over their life. And that superpower is

what sets them apart and allows you to help your people slay

their villains in their life come on top of their own

journeys. And the way I like to frame it is if you look at all

the skills you develop for your life, your superpower is the

common thread that ties all your skills together. The thing that

you see constantly coming back up and having an influence on

what you do or how you've done it. So with that sort of

framing, what do you think your superpower is?

A couple. Communication is really the key.

I'm a great writer, storyteller, word Smith. I really was

inspired by Frank McCourt, I mean for all those years writing

30 screenplays, that was because I knew that I was a writer

because I was inspired by him. As a storyteller, I have used my

storytelling abilities to dictate my book Wisdom of the

Men, which is my great life's masterpiece of all the smartest

stuff that I learned from the most amazing people in the

world, including international superstars like Dr. Oz, Mick

Jagger, Mike Tyson, Evander Holyfield, Ringo Starr, etc. And

five US presidents, five presidents of the United States

whom I have personally met, you know anybody else who's met five

US presidents? I don't think so.

I haven't met any of them. So you're least

five times ahead of me.

I'm 500% ahead of you or more. In any case that

book was so easy for me to write after preparing to do it for

seven years, because I've been telling these stories as a

speaker, see, I'm a writer, I'm a speaker, I'm a wordsmith. And

I'm a person who is able to do hard work. That's another one of

my superpowers is I'm not afraid of just sitting down and doing

the work. And then lastly, my superpower, would be asking

myself real hard questions like if this was going to be the last

year of your life, what would you want to accomplish? I really

think all of those things are what helped me to help my

clients to do so well, because a lot of the work that I do with

and for them is writing the stuff that they need, creating

the marketing and the messaging that they need. And we do it in

intense implementation events. I have implementation events like

celebrity Launchpad, where they come and book themselves on TV,

or I have another event coming up in Mexico City, where they're

going to come and speak at the Mexican Stock Exchange, and a

major hospital in Mexico, creating marketing videos with

stories about their own lives that are right for them based on

our conversations, I write their story, I set up the video

shoots, I set up the locations because I understand that giving

a speech in a Holiday Inn Express is a completely

different speech than giving a speech at the Mexican Stock

Exchange or at a major hospital, where you give your speech makes

a difference. And that's all part of the communication that

I'm so expert at. And then rolling up your sleeves and

doing the work. I sit down and do the work.

Yeah, we mentioned Tony Robbins earlier,

one of the things he's famous for is ask better questions, get

better answers. And the question you ask yourself is definitely a

superpower style question. And like to the hard work point,

that's one of the things that I think makes it so there's the

way it was phrased to me is there's no competition for real

men anymore. One of my mentors said that to me. And his point

was, he was like that most people aren't willing to do the

work.

100%.

And if you're willing to show up, he's like,

you could just show up half assed every day for the rest of

your life. And you'd be far ahead of everyone else, because

most people don't even show up.

You really talk in my language. There's two things

I want to address here. Number one is the hard work part. I

became obsessed with this question of do rich people work

hard? Because as a celebrity entrepreneur, I didn't know,

should I let my clients and prospects know how hard I work?

Or is that anti celebrity? Is that against being a good

celebrity? And I started seeking out the answer to that question.

And I heard one of my mentors, I won his award of information

marketer of the year. His name is Dan Kennedy. He's somebody in

the information and direct response

He is also known in the marketing space.

Yeah. I was his info marketer of the year and I

heard him say rich people work hard. And I started asking

people I said, Martha Stewart, I had Martha speak at my

conference at Carnegie Hall called Living Legends of

entrepreneurial marketing. I said, Martha, do you think Rich

People work hard? She said, every self made rich person I've

ever met has been an extremely hard worker. Yes. And I asked

IceT, who is the actor who has been the longest running

detective police officer character in the history of

television on NCIS. I said, IceT, do you think Rich People

work hard? Because man, you'll be on the yacht party, partying

on top of the yacht, and the guy who owns the boat, he'll be

downstairs making business calls. Rich people work hard,

very, very hard. And that is a key to success. If you want to

become wealthy and successful. Then the other part you said was

about showing up. When I was a taxi driver, I found out that

there was going to be a big party for my fraternity. I went

to the Wharton Business School, all my fraternity brothers were

millionaires and some of them became billionaires after

College while I was driving Yellow Cab number 6087, I found

out about this party, my dad and I are talking on the phone one

day. He says are you gonna go to the party, I go, Dad, I can't go

to that party. They're all millionaires. I'm a cab driver,

I can't go, he goes, I'll give you a plane ticket, I'll pay for

the trip. You gotta go. I'm like, I can't show up for that

dad, they're gonna want to know what I'm up to. And I'm gonna

say I'm a yellow cab driver. No way. Fast forward years later,

once I had become a celebrity entrepreneur. And this same

fraternity brother sponsors the same party, like 10 years later,

at the Four Seasons restaurant on Park Avenue in New York City.

I'm telling you, this party must have cost him $150,000 Easy for

this party. And by that time, I had just been on The Today Show

and I had a new business card with the screenshot of me on the

Today Show. And I went to that party. And when I show up there

Secret Service men wanting everybody down you have to walk

through the metal detector. Joe Biden was our special speaker at

the party. His son, Beau Biden, the one who died of brain cancer

who was in the military. He was one of our fraternity brothers.

And Joe Biden was there to also raise money for the Beau Biden

foundation. I stood six feet away from him, and I shot a

video which is included with the bonus videos you get when you

get wisdom of the men in any version. You yet bonus videos of

interviews I did with Dr. Oz Martha Stewart, Suzanne Somers,

Caitlyn Jenner IceT, Nigel Farage, who created Brexit, Dog

the bounty hunter and many more, and the Joe Biden video and

look, many people are anti Joe Biden politics. This is not a

political statement in any way. This statement about what I

learned from Joe Biden was about showing up. If I didn't show up,

I would not have met the president of the United States

or a man who would become the president of the United States.

I only met him because I was able to show up. And I know how

hard it is to show up sometimes. Because what I've found is that

people who cannot show up, it's not because they don't like you.

It's because they don't like themselves. When you can't show

up. It's because you don't like yourself, and you're not happy

with who you are. And if you want to stop not showing up, you

got to change who you are and become more of who you want to

be so that you'll be proud to show up.

Yeah, one of the things that has really stuck

out to me about showing up. I remember one of the first times

I went to a high level mastermind group where everyone

else in the group was significantly farther along than

I was. And they always say you got to hang out with people who

are where you want to be not where you are. So I get myself

into a room like that. And I remember in my head thinking, I

was like, I'm like a little kid who's learning to swim, and I

got into a room full of professional water polo players,

right? And I'm thinking, I'm just gonna get drowned in this

room. And what you find out is that the professional water polo

players are happy to take the elementary school kid and teach

them how to swim. Well, it depends on the rooms you're in,

but the willingness to show up really has a big impact.

Yeah, in my world, with my students who come to me

for mentorship, the secret is, if you want it, I'm available. I

answer my phone. I take calls from people, I love my clients,

I love my students, and I'm happy to help the ones who

really want to be helped. That's the truth. But I'm not happy to

help just anybody off the street, you got to be a client

of mine, you got to qualify to be a client, you got to be at a

certain level. And that's usually determined by whether

you can afford to come into the community of celebrity

entrepreneurs, not everybody can conjoin it, because they're not

ready to join it. And the indication is, can you afford a

certain threshold to be able to enter? But once you get in, I am

happy to help people to progress because I'm creating a community

of celebrity entrepreneurs. Why? Because everybody knows

celebrities hang out with other celebrities. It's been going on

since the beginning of time, you look at every picture of Adam

and Eve. They're hanging out with the serpent why? Because

he's the only other celebrity in the Garden of Eden. That's why,

because all celebrities hang out with other celebrities.

I think actually is a really good point

for the last thing I wanted to bring up about your superpowers

because you started off talking about communication and

storytelling. And one of things I've noticed just in our

conversation is your use of fun analogies and minut details that

really bring a little bit of life to the stories and

storytelling is, as far as I'm concerned, it's probably the

superpower of superpowers when it comes to working with other

people. Because human beings are story born people, everything we

do, from our marketing, to our sales to what we do with our

kids to everything is all based on stories. And it's how we

judge our relationships and everything. And so, learning how

to become a master storyteller is like, it's one of those

things. I think everyone should focus at least some of their

time on.

100% and I've been so fortunate to have in my life,

not only Frank McCourt as a mentor, but Academy Award

winning producer Arnold Kopelson, who produced Platoon,

which won best picture in 1987. He was my college roommates

father, and he was my mentor for a while in Hollywood, you can

read about that in Wisdom of the Men. And I realized when I went

to his funeral in 2018, when I was flying out to California,

how much he had influenced my life because he was the greatest

celebrity entrepreneur of all time. You probably have never

heard his name. Most people don't know who Arnold Kopelson

was. But not only did he produced Platoon, he also

produced Falling Down with Michael Douglas, The Fugitive

with Tommy Lee Jones and Harrison Ford, The Devil's

Advocate with Al Pacino and Keanu Reeves, Seven with Brad

Pitt and Morgan Freeman, Eracer with Arnold Schwarzenegger and

$100 million budget for Warner Brothers. In his time, Arnold

Kopelson was the king of Hollywood. No one knows who he

was that's celebrity entrepreneurship. Only his

clients and prospects knew who he was, and who were they? The

biggest movie stars in the world, and 100 guys who ran the

studios, and the agents and managers for the movie stars,

maybe altogether 300 People knew who Arnold Kopelson was, but it

allowed him to rise to the top of the most competitive industry

in the world, at the height of its competitiveness, and to sell

more than $3 billion of box office tickets during his reign

as King of Hollywood. And then there's one more mentor who I've

been very fortunate to have in my life. And that's Oprah

Winfrey, hearing her story of how her parents met under an oak

tree one time, and from that one meeting, Oprah Winfrey was born.

Imagine how different the world would be if Oprah had not been

there to help Barack Obama to become President of the United

States, to help so many people to improve their lives, whether

it was her book club or just asking questions that made

people think and become better people. Oprah Winfrey one of the

richest people in the world, multibillionaire the result of a

single meeting between two kids under an oak tree. And her power

as a storyteller has been very impactful on my life as well.

You're right, storytelling is the key. And that's why my main

focus is promoting wisdom of the men, and really becoming known

as one of America's greatest storytellers. And having people

come to me for mentorship and I love mentoring people about

stories. Because all the teaching about story that I do

helps me to understand story more, we teach what we want to

learn, as much as I know how to tell stories. You can never be

100% I always want to be more. And my My ambition is to become

America's greatest storyteller.

Yeah, absolutely. And storytelling for

me has been something I practice for a long time, everything from

like, my wife laughs at me, because I'll watch comedians on

Netflix or something like that. And I don't watch them to laugh.

I watch them to take notes.

Comedians are the best, you know how they just pop

right into little act downs and characters. That's the key to it

all, it really is.

And their transitions and the way they do

callbacks and other things to bring people through the whole

line of stuff. A lot of it, it's practiced, and it's flawless.

Even the stuff that seems like it's not. It's all practiced and

really well done. So anyways, I love watching comedians to just

to see what it is that they're doing behind the scenes.

You're very smart guy, Richard Matthews. I haven't

heard anybody else who studies comedians the way I do and I

recommend to my students to do that all the time.

I've been recommending that to friends and

family and anyone who communicates. And they laugh at

me. I'm like, if you want to become a better storyteller,

make it a habit to sit down and watch comedians, but don't just

watch the laugh, watch what they're doing.

That's the problem. Everybody just wants to

sit back and be entertained, and they don't really analyze what's

going on. But comedians are super smart. Hey, I'll tell you

something that nobody knows. Okay. You know, you ever noticed

how like the funny guys in high school who were ugly, but

because they were funny, they would go out with hot chicks.

You know what I'm talking about, right?

Yeah.

Why is that?

Humor sells.

That is not why nobody knows this. And I'm

sharing this with you. This is one of 10 things, nobody knows.

That's a segment that I'm happy to do on podcasts and radio

interviews and other things if you want that hit me up at

ClintArthur.tv. The reason why ugly guys who are funny get hot

chicks, despite the fact that they're ugly, is because humor

is an indication of intelligence and intelligence is an

indication of one's ability to provide. And women are looking

for providers. And that's why Hot Chicks Go out with the ugly

guys who are funny.

That makes a lot of sense. So you gotta learn

how to make a lady laugh. It's one of the things my wife tells

me all the time. She's like, you make me laugh and I'm like,

that's good.

Yeah my wife says, I'm funny. I'm like, stop

looking at my face.

See, there you go. So I want to move on and

talk about the flip side of your superpower, which is, of course,

your fatal flaw. And just like every Superman has his

kryptonite, or wonder woman can't remove her bracelets of

victory without going mad, you probably have a flaw, something

that's held you back in your business, something you

struggled with, for me, I struggled with a lot of things.

A couple of the big ones I struggled with perfectionism for

a long time kept me from shipping products, because I can

always tweak a little bit more before I brought it up to the

market, which is a pretty low standard, if you actually think

about it. And the other one was lack of self care, which really

brought itself out in not having good boundaries with my time and

work yourself to death, and not having good boundaries with my

clients so they can walk all over you. And so I think more

important than what your flaw is, is how have you worked to

overcome it so that our listeners might learn a lot from

your experience?

Nice. That's great little tweak to that question. I

was talking about it with some of my clients today, because

they're here for one of my titanium only masterminds, I

have different levels of coaching clients. And here we

are in Acapulco, and they get to come and stay at our house,

which is really a giant mansion that we found here. The purposes

of being able to host our own seminars here and control our

own destiny instead of having hotels and other venues shutting

down due to various health requirements of local

municipalities. In any case, my kryptonite is that my commitment

to clear and powerful communication often has me

saying things that people don't want to hear. That upsets them.

That offends them, because I'll tell them right to their face,

you just don't want to work because you're lazy, or you have

something blocking you and I've actually had one of my clients

who's a psychiatrist, give me a prepared statement where it

says, look, my commitment is to your breakthrough. And I'm more

committed to your breakthrough very often than you are to your

own breakthroughs, but my commitment, and I'm so good at

my job, I'll go as far as you need me to go. I'll go beyond

where you're comfortable going. And a lot of times, I'll go to

the point where people will really get very uncomfortable.

And sometimes it makes them lose control. But my commitment is to

the breakthrough. So I say if you can't go as far as I'm

willing to go, then you need to say the safety word, which is 50

Shades of Grey. When I'm going beyond where you can comfortably

go, just say 50 Shades of Grey, and I'll stop because I

understand that not everyone wants to break through as much

as I am committed to helping you break through. People pay me a

lot of money to be their coach, and I do my best to give them

everything I've got. That's my big superpower. And that little

story that I tell about this psychiatrist and the safety

word. That's how I've been able to tone down my kryptonite,

because it's now your responsibility. If you don't

want me to go that far, it's your responsibility to tell me

to stop because my commitment is to be the best coach that I can

Yeah, it's interesting. So the the tendency

be.

to perhaps steamroll someone who's not ready to be

steamrolled is the fatal flaw.

I wouldn't call it steamroll. I would call it push

because when you are feeling hatred or animosity towards me,

that only means one thing that it means you're approaching a

barrier in your life. And my job as the coach is to help you to

get over the barrier. I'm not a person that you hate, I'm your

best friend. I'm the person who makes you a celebrity. I'm the

person who helps you to see that the reason why you haven't been

able to break through and do the calls and get the money that you

need is because, for example, one of my students who's here

right now, she felt guilty that her husband died and her

becoming successful in her own right would mean that she's

moved on in her life. And she didn't want to betray him like

that, she was able to come to that realization, because I

said, What the hell is stopping you from making these calls that

you need to make? And she's like, I am so hating you right

now. But I'm gonna work on this. And when she got to the answer,

then she could see, you don't hate Clint, you hate the fact

that you're held up by a barrier. And I'm the one who's

making you face whatever fears, insecurities and doubts that you

are being held back by. But if you can push through, then

you're gonna get to the other side.

Absolutely. Which I think actually makes a

good transition into my next question, which is about your

common enemy, which is about your clients, the people you

work with. And every superhero has an arch nemesis, it's a

thing that they constantly have to fight against in their world.

But we'd like to put it in the context of the people that

you're working with. And it's a mindset, or it's a flaw that

you're constantly having to do battle with, to help them

overcome so they can actually get the results they came to you

for. And if you had your magic wand, and you could just bop

your new clients right on the head and not have to deal with

that arch nemesis, that common enemy, what is that common enemy

in your business?

Your questions are really intelligently

constructed, you really do know what you're doing in this in

these interviews. Because all of these things that you've been

asking, I know exactly what the answers are, because I really

know what I'm doing. And it takes someone who knows what

they're doing to ask the right questions of a person who also

knows what they're doing. The common enemy that experts and

that's what mostly what I deal with authors, speakers, coaches,

advisors, consultants, anybody who's an expert and get paid

ostensibly for what they know, or do, they're my clients. And

the common enemy that we all face is Who Am I? Who am I to

think that I could do this? Who am I to think that I could do

that? Who am I to think that my book is worth $20? Or in my

case, $100, my books are 100 bucks when you go find Wisdom of

the Men or Celebrity Entrepreneurship on Amazon, it's

$99 for one copy, who am I to think that my stuff is good

enough. And I remember when I published What they Teach You at

the Wharton Business School, I literally looked over at the

book, and I had just quit smoking pot, I quit smoking pot

before I quit drinking alcohol. I quit smoking pot, December 14

2009. I went to a raw vegan retreat. And one of the rules

was no drugs or alcohol. So I quit both for the two weeks that

I was there. And when as soon as I got home, I cracked open a

beautiful bottle of Chateau Gloria, that's a French Bordeaux

wine that is delicious. You should write that down and give

that a shot Chateau Gloria, and I cooked up a rack of lamb. But

were my own luck. I had already quit smoking pot, and I didn't

start smoking pot anymore. And when I was coming to the end of

December, I looked over the bookshelf, and I saw What they

Teach Tou at the Wharton Business School, literally, on a

bookshelf collecting dust. And I said to myself, wow, I wrote a

book about what they teach you at the best business school in

the world. It's called what they teach you at the Wharton

Business School and nobody's buying it. If that book isn't

good enough, I don't know what could possibly be good enough.

See, luckily for me, when I was a little kid, I made up my mind,

I was gonna go to the best business school in the world.

And I wrote a book about what I learned there. And I wrote it

for my daughter who was 13. So I really did a great job because I

wanted her to learn everything I had learned. And I realized all

of that together. If that wasn't good enough, what could possibly

be good enough? And that's when I call the publicist and started

spending money investing money in promoting the book so that I

could sell books because that had to be good enough. And I

remember when I got to the end of writing my life's work

masterpiece Wisdom of the Men. I was in Venice, Italy. I had been

intimidated by this book for seven years. I came up with the

idea of writing wisdom to men in 2014. Right after I quit

drinking alcohol as a man Matter of fact, God bless it. And I was

preparing to write this book and I would make lists of all the

men that I had met who had learned me something smart. And

I kept being intimidated by this book because I knew it needed to

be so great. Had to be amazing, because this was going to be my

big book, like Frank McCourt's big book was his. And when I

finished writing wisdom of the men in Venice, Italy, I went to

Venice, Italy for two weeks so that I could be inspired by the

architecture, the ingenuity, the genius of this city that rises

up out of the ocean. When I finished writing that book, it

was about seven o'clock in the morning on the 10th, Day of

dictations. And I thought to myself, is that it? Is that all

it is? Here, I had put in stories of five presidents in

the United States, Dr. Oz, Rolling Stones, Mick Jagger.

military generals, Buzz Aldrin walked on the moon, and amazing

women, Martha Stewart, IceT and Oprah Winfrey and Caitlyn

Jenner, all the most amazing people of the 20th and 21st

century are all in this book. And I'm asking myself, is that

it? Is that all there is? And I did, I was like, 100%, honest, I

pulled no punches. And I told you, I get in trouble. Because

I'm too direct. I was so completely direct in this book.

And I was communicating on the highest possible levels. And I

said to myself, is that it?

And I thought to myself, Well, look, thank God, I did all of

this. I went, I pulled out every stop in creating this book. I

said, if that's not enough, what could possibly be enough? That's

the way you have to work in this life, I really do believe it,

you have to give it every single thing you've got. Because the

key problem that we all have, as experts is not believing that

we're good enough, not believing that our stuff is good enough.

Yeah. Imposter syndrome. So how do you help

your clients answer that question?

First, you have to know that that question is going

to be coming. Second, you have to be the best professional that

you can be and do the best job that you can do. And when the

question comes along, you have to expect that it's going to be

there and you say, I'll tell you who I am. I'm the guy who met

every major celebrity and five presidents in the United States

and wrote the book, as my 21st best selling book and has been a

writer for more than 40 years, and did everything I could

possibly do. I put everything that I had into the work. And

that is got to be good enough. And that's what you as a

professional need to do.

That's one of the things that I do with my

clients, people that come to me talking about the imposter

syndrome, I was like the imposter syndrome, first you

have to realize is it comes up and it has two ways of going

either it's true. And then it's not the imposter syndrome,

because you're actually an imposter, you don't have the

skills to back up what you say you do, in which case you need

to develop the skills, then you would need to do the work you

need to show up and actually put the time and effort and be the

expert you say you are or you need to look back on your body

of work. And answer the question with that body of work and be

like, Look, I've done this. I've been there I've crossed the

crocodile infested river many times. And answer that question

for yourself by seeing the body work you have.

Yeah, be a real expert, be a true subject matter

expert, do your best, I can't help you to be a better doctor.

But by becoming a better communicator with my help, that

will make you a better doctor. I can't teach you about medicine

and how to operate on a leg. But communication I can help you

with and that, you know it's been proven that better

marketing actually makes for a better customer experience with

Airbnb apartments or anything, the better marketing the more

you enjoy it.

One of the things that's interesting is I

started a supplement company a number of years ago, and we took

products that were already existing and like that you could

get from the manufacturer you could buy directly from the

manufacturer on Amazon and like so one of them was a probiotic,

you could buy this probiotic for $7.65 on Amazon for a bottle of

it. And that bottle of probiotic is good product and there's

nothing wrong with it. It's a great product actually from a

great manufacturer, but because it's just manufacturer, they're

not doing anything with their marketing. It's like just a

white bottle says probiotic on it, and then the bullet points

is like probiotic the end, that's it there's no marketing.

We took the same product and private labeled it and and put

good marketing behind it and good storytelling and what it

was on it we charged $35 For the same bottle.

I knew that was the price.

Yeah. And people bought a lot of it,

And got better results, got better results with

better results.

Yeah, better results and it had better

reviews than the same product with the different label and the

different marketing for the less price.

100%. And that's why, as an author, speaker,

coach, entrepreneur, expert of any kind consultant advisor, you

need to be perceived as a celebrity who can charge lots of

money, because that's how you're going to deliver better service

to your clients and better results for your clients.

Because when they pay more, they'll get better results.

Yeah, absolutely. So I want to talk

about the flip side of your common enemy. So if your common

enemy is what you fight against your driving force is what you

fight for. Just like Spider Man fights to save New York, or

Batman fights to save Gotham, or Google fights to index and

categorize all the world's information, I want to know what

it is that you fight for, your mission, so to speak, what is

that?

We are creating a community of celebrity

entrepreneurs who are able to help their clients and change

the world at the highest levels. That's what it's all about.

Celebrities hang out with other celebrities, and they learn from

each other. And the people who are most excited to work with

you because you're somebody special will be the ones who are

willing to pay you the most amount of money and will get the

best results.

Yeah, it's a impact. You're creating the

environment for impact.

One of my classes is called Impact, influence and

income mastery. And I'll be teaching that one again, here in

Acapulco in April, you can find out about that at Clinttt.com

CLINTTT.com. Why three T's? My name is Clint Arthur with one T

but one of my clients is a name science expert. And she said to

me, Clint, I wish you had another T at the end of Clint

because the T's and all always end up on top. And I said huh,

and another T I tried to get Clint.com with two T's but I

couldn't get that. But I got clint.com with three T's and it

seems to be working out pretty good.

That's an interesting thing. I never would

have thought that. So I want to flip and talk about some

practical things. And I call this the hero's toolbelt. It's

the practical portion of our show. And just like every

superhero has a tool belt with awesome gadgets like batarangs,

or web slingers or laser eyes or a big magical hammer, you can

spin around and fly, I want to talk about the top one or two

tools you couldn't live without in your business could be

anything from your notepad, to your calendar, to your marketing

tools, something you use to actually deliver your products

or your speeches, anything you think is essential to getting

your job done on a daily basis.

You know, I live in Acapulco, Mexico. So my

MacBook Pro and my iPhone are essential to what I do. But

those are devices, those are hardly tools. Real tools are the

tools of celebrity entrepreneurship. And the two

key tools of celebrity entrepreneurship are going on TV

news, and talk show interviews on local and national shows. But

local is almost as good as national, really, especially if

you can do a lot of them like one of my students, Danny De

Novo, she is an expert at happiness and beating

loneliness. She's done 85 television appearances in less

than two years, Zoom has really opened up the possibilities for

all celebrity entrepreneurs, to maximize the power of television

for your own career and your own impact, influence and income.

The other one that I love more than anything and people say

what's your favorite thing that you do in your work. And the

work that I do. The real work that I do is the marketing of

what I do and the marketing of me. That's my real work

marketing myself. And that's what real work for all experts

should be is the marketing of who you are and what you do.

Because writing stories and writing books and helping

students to develop their own stories, that's the fun, that's

like the hobby for me practically. The other thing

that I love, love, love the work, the tool that I use in my

marketing the most and love the most is celebrity photos,

meeting giant celebrities, getting photos with them and

creating stories about our experiences together. That's a

tool like nothing else. Nothing can compare to photos and

stories of you and experiences with major celebrities.

Yeah, I had a guy on my podcast awhile ago who

was a movie producer. And he said, one of the most important

things for the success of a movie was not the quality of the

story. But whether or not you could get recognizables to

agree, to act the story out.

You hear a friend say, oh man, I saw the greatest

movie the other day was amazing. You never say, oh, really? What

was it about? You always say who's in it? That's the number

one question for all entertainment. Who's in it?

Is the recognizable which I did not

know that was a term until I talked to a movie producer. But

in Hollywood recognizable means that the general populace knows

that person's name or face.

See, when I was working for Arnold Kopelson as a

production assistant on one of his movies with Nicolas Cage and

Tommy Lee Jones, it was called Firebirds about the Apache

attack helicopters. And we were in Kylene, Texas at Fort Hood

military installation in a hangar. I was standing near the

assistant directors who I was working for directly on the

film, and he looks at me and he goes, you know, some, you're

even better looking than Nicolas Cage. And I said, so how come

I'm not the star of this movie? And he said, because nobody

would give me the money to make this movie the millions of

dollars if it was starring you. And I didn't understand that.

See, what people ask me all the time. Do you resent chasing the

Hollywood dream for 13 years and driving a taxi for six years?

And I say, actually, no, because that was part of my process of

understanding the most important thing in business. Not just in

Hollywood, but the most important thing in business and

probably in life. When Brooke Shields interviewed me on the

Today Show, they could have hired a million graduates of the

Columbia Journalism School who would have gladly done the job

that Brooke Shields did, they could have paid them $1 And a

million people would have jumped at that opportunity. But they

paid Brooke Shields a lot of money instead, why? Because of

who she was. And I have graduated from the Wharton

Business School. They don't teach you this at Wharton, I

have spoken multiple times at events sponsored by the

entrepreneurship students club of Harvard Business School. I

asked the president of that club, do they teach this at

Harvard Business School? No, they don't teach it at Harvard

Business School. I spoke at USC business school at the Lloyd

Greif Entrepreneurial Center there. When my daughter was a

junior at USC. I asked the professor whose class I spoke at

they teach this subject or this message at USC, she said no, no

one ever has spoken about this at USC, who you are is more

important than what you do or sell. That's the most important

thing in business. And I had to learn that the hard way by

trying to become somebody in Hollywood where nobody wants to

work with Nobodies, they only want to work with somebody's.

It's interesting. I've noticed in my

own career, in my own business, an agency that I run in our

circles because the more I have worked with bigger names, the

more I can close sales of other people in the space. And they're

like, Oh, you've worked with so and so or you've worked with so

and so. And that's the thing that gets people to say yes,

more so than the quality of work I did for so and so.

That's a slightly different thing. Because those

people are just influencers. They're like, you know, that's

what's called social proof. And that's slightly different than

what I'm talking about. What I'm talking about is called

celebrity attachment. And in my world in my game, real

celebrities are people who you don't have to explain who they

are to anybody. The Oprah's the Martha's the George Clooney is

the Bill Clinton's. Hillary Clinton's those people,

everybody knows who they are. Those are real celebrities. And

that's what I'm talking about who you know who like that.

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So I want to talk about some of your own personal heroes. Every

hero has their mentors, Frodo had Gandalf, Luke had Obi Wan,

Robert Kiyosaki had his Rich Dad, even Spider Man had an

uncle Ben, I want to know who some of your heroes were, were

they real life mentors, speakers, authors, maybe peers

who are a couple of years ahead of you, and how important were

they to what you've accomplished over your career?

Well, Frank McCourt, Arnold Kopelson, Oprah

Winfrey, Dan Kennedy. It's fascinating when I won info

marketer of the year for Dan Kennedy. That's when my real

studying of his methodologies and philosophies really began. I

mean, I had been doing and grasping to be good enough to

win. But once I won, then I really started studying him

harder than anything. And I chase that guy around the

country followed him around the country heard him speak all over

the place. And I really focused in on one thing, that your

number one job as an entrepreneur is to raise your

status in the eyes of customers and prospects, because who you

are is more important than what you do or sell. And that's all I

do. And that's been my main focus of everything, all of my

marketing. I also heard Grant Cardone, say something and I

spoke at a conference where Grant Cardone was another one of

the speakers and I said, Grant, what's the most important thing

you ever learned? He said, entrepreneurs biggest problem is

nobody knows who you are. And I said, what would you have done

differently in your career, he said, I would have invested more

money sooner in my marketing. And once I heard him say that

this was like 2013 or 14, maybe every good piece of marketing

that came along, I bought it. That's how I came to donate

$25,000 to the Rolling Stones, favorite charity so I can meet

the Rolling Stones and asked Mick Jagger, what's the most

important thing you ever learned, Sir? Mickey said, you

can't always get what you want. But if you try, sometimes you

might find you get what you need. And I know a lot of people

I don't know, I mean, maybe you didn't come here to hear about

wisdom of the men or learning about celebrity

entrepreneurship. But if you're an author, speaker, coach,

entrepreneur, expert, consult an advisor of any kind. That's

exactly what you need. And that's all I've been doing. And

God bless Dan Kennedy for turning me on.

Yeah, absolutely. So one of the things

that makes heroes heroic is that they live by a code. For

instance, Batman never killed his enemies, he only ever puts

them in Arkham Asylum. So as we wrap up the interview, get to

the end here, I'm going to talk about the top one, maybe two

principles that you live by in your life, maybe something you

wish you had known when you first started out, way back in

the Wharton Business School. Principle is you live your life

by.

My main principles that I live my life by are work

hard, show up, do your bestm have fun, and accept the

challenges so that you can feel the exhilaration of victory.

Those are the words of General George S. Patton, my favorite

quote.

Yeah. One of the things that I tell people

all the time for one of my guiding principles is take the

risk. Similar to accept the challenge, but it's the idea

that we vacillate a lot on things that we know we should

do. And I found that all my biggest breakthroughs and the

biggest wins and the biggest joys have come from taking the

risks that I was afraid of.

Fear is a great thing that goes to two other

things. What I said on the Today Show was life begins where your

comfort zone ends. I really do mean that and then Brookfield

said, That sounds scary. And I said when it's scary is when

it's great. When we moved out of the hotel and into the first

rented villa in Acapulco I was so freaking scared. And then we

walked in and it was paradise. And then when we were going to

buy this huge mansion in Acapulco, and I was writing the

big check. It was scary. But it turned out to be the best thing

we've ever done. When it's scary is when it's great, my brothers

and sisters, just accept the challenge.

I showed you earlier before we got on, I'm in

a RV studio. And it's one of those things when you and your

wife talking like what if we sell everything we own and put

our kids in our life and our dog in our business in the back of a

bus and travel the country for five years coming up here in

May, that we've been traveling around the country. And you

When it's scary is when it's great. What about the

know, that's scary. But at the same time, we've had some of the

best experience of our lives. I've grown my business five

times since we got on the road, and more. And it's crazy that on

the other side of fear, and the other side of scary is where

some of the best stuff that you'll ever do is.

couple, did you hear about the couple, they were traveling the

world from Australia, they sold everything they had so they

could travel the world for 18 months, and they were in the

Himalayan mountains when they heard about the pandemic and how

the government of Australia said all citizens should return to

Australia, just like the government of the United States

said all citizens should return to the United States. When the

United States government said that that's when I started

looking for the first Villa to rent in Acapulco. When everybody

was going back. These people were in the Himalayan Mountains,

they went back to Australia, where they had to be quarantined

in a hotel at the airport for a month. And now look what's

happened to Australia with all the lockdowns and the tyranny

that's going on there. It's unreasonable, unbelievable, you

got to also be smart. And in this day and age, you want to

live your life, you need to be a very discerning consumer of

information.

And a very discerning choice for

citizenship or locations.

I'm with you, definitely.

Oh, man, that's a wrap for our interview,

I think it's a good place to stop. But I do finish every

interview with a simple challenge. I call it the hero's

challenge. And I do this to help get access to stories that I

might not otherwise find on my own. So the question is simple.

Do you have someone in your life or in your network that you

think has a cool entrepreneurial story, who are they first names

are fine, and why should they come share their story here on

the Hero Show. The first person that comes to mind for you,

Dr. Amy.

And why should Dr. Amy come share her story

here.

Because she is a doctor who is becoming a

celebrity entrepreneur and is very committed and has a very

pure love of helping people. And it all began with her love of

babies.

Babies are cool. I've got four of them.

See, I gotta tell you, I'll hook her up with you.

Yeah, we'll see if we can get introduction

after the show. But in comic books, there's always the crowd

of people at the end who are cheering and clapping for the

acts of heroism. So as we close, what I want to do is where can

people get your help in the future? Where can they light up

the bat signal so to speak, and say, Hey, Clint, where can I get

your help? And more importantly than where is who are the right

types of people to actually reach out and ask for your help?

If you are an author, a speaker, a coach and

entrepreneur, an expert or consultant advisor of any time

anybody who gets paid for who you are or what you know, or do,

then you should come and let Clint be your new BFF and go to

Clint with three T's dot com Clinttt.com, because the T's end

up on top, and I told you why.

Awesome, thank you so much for coming on this

show today, Clint. It's been fascinating to hear your story

and hear about the power of celebrity entrepreneurship. Do

you have any final words of wisdom for my audience before I

hit the stop record button?

You can do it.

Awesome. Thank you very much, Clint. Appreciate