In this episode, Becky is joined by Bree Groff—workplace culture expert and author of Today Was Fun: A Book About Work (Seriously)—to explore what it looks like to market a book in a way that feels joyful, authentic, and aligned. From designing a standout book cover and interactive website to creating influencer kits and experimenting with guerrilla marketing tactics, Bree walks through the creative strategies she used to bring her book to life and have fun along the way.

During the episode, you’ll learn:

• About Bree and what inspired her to write her book, Today Was Fun.
• How Bree landed on the title of her book and what she hoped readers would take away from it.
• Why Bree did not conduct a title survey and instead went with the title she felt most connected to.
• The craft behind Bree’s book and how its uniqueness has tied into her marketing and promotional strategies.
• What Bree did to prepare for the launch of her book, and how she made her approach fun.
• About Bree’s experience creating influencer boxes/book kits, what the contents were, and the investment they required.
• More of the ways Bree incorporated fun into her book marketing and launch campaign.
• How Bree’s book marketing tactics have evolved in the first year since launch.
• About Bree’s plans for the one-year anniversary of her book and how she wants to re-energize the message.

Don’t forget to check out our show notes, which include action steps and resources.

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