Austin Armstrong takes us through his journey of navigating the ups and downs of content creation. From facing platform bans to mastering the art of keeping his audience engaged, Austin shares the strategies that helped him stay resilient and connect with his followers on a deeper level. Expect some surprising insights into building a loyal community.

Have you ever had a setback that made you rethink your approach?

Links

• Austin Armstrong
• Syllaby.io
• YouTube For Business
• YouTube Accelerator

Welcome to the Full Time Creator!

podcast.

My name is Matt Hughes, King of video, and I'm here with Austin Armstrong.

And we're going to talk about a whole bunch of stuff that is

really exciting when it comes to getting your account banned.

Well, it might be really exciting, but at least if nothing else, it will be

very interesting because I think a lot of people are scared about the very

fact that your account could get banned.

You might have to start from zero again.

I talked about this a little bit with Maddie in the last episode where she

lost 27,000 followers on Instagram.

So Austin, welcome to the podcast.

The first thing we do is let you introduce yourself.

So over to you, buddy.

Yeah,

Matt, thank you so much for having me.

Matt.

Matt's the king of video.

I'm the king of getting accounts taken down, I guess.

So I've become so used to it.

I've become desensitized and numb, but no, my name's Austin Armstrong.

I am a full time content creator.

That's built several businesses around it.

I have been a content creator

this month, October marks 20 years, which is kind of crazy to think about.

I became a content creator on MySpace when I was 14 years old and actually a content

creator, making a growing accounts, monetising it in various different ways.

I've seen all of these platforms come and go.

I've been doing video marketing for 11 years

now.

I've worked with many different professions and individuals, many

different niches, mostly service based.

I ran my own agency called Socialty Pro for about six

years and then shut that down.

And now I am the CEO and co-founder and creator of an AI video

marketing tool called Syllabi that lets you create, schedule, and

publish entire videos in minutes.

faceless videos as well, which is really..

We have.

Yeah, we have really gone down that rabbit hole.

Part of being a startup founder is you got to know when to pivot sometimes.

And we were, we started with the avatar technology and we still have that

technology, the ability to kind of create like a real clone, deep fake of yourself.

And that was going well, but what we really noticed was the, there's

still uncanny valley approach to it.

And content creators aren't embracing that as much as businesses are, but

content creators are really embracing faceless videos and up until the last

several months, this year, it was very manual, long process to create and

manually edit these faceless videos.

But now.

In syllabi, you can create an entire social media ready

video in about three minutes.

And we've had several of them get over a million views, which

amazing.

And, and I think it'd be great to jump into your community,

your Discord community, because actually it's one of the most active

communities I've seen in Discord.

So we can talk about that later on.

I've made a note of that.

But really Austin, I followed you for a little while now.

And I, I'm really interested, you know, these websites feel illegal to

know, which is probably the first set of videos I ever saw with you in them.

Was that your idea?

Or did you take inspiration from somebody else?

Because I've seen that clone so many times now.

Yeah.

I took elements that were very successful from other creators and

I made it something fresh and new.

So I was, I've been creating useful website videos very early on TikTok.

Like five years ago, I started creating these videos.

It was unstructured though.

Here's a website that helps you with this.

There's a website that helps you with that.

There was a very popular style on TikTok of sort of these sketches

where you're talking to yourself as different characters and

communicating educational information.

I always give credit to Eric Kohlberg.

She's a, I think a copyright attorney or something like that, but she

now is a full time content creator, millions of followers online.

She really blew that style up.

And I think I had, you know, quite honestly, I don't remember

if I came up with these websites feel illegal to know hook.

Probably like these five websites feel illegal to know, but I sort of combined

all of those elements of a really strong opening hook with me sharing websites in

a style of delivery that was hyper viral potential and people knew about that

style and created something fresh that was unique to me and my communication

style And that exploded, absolutely.

It's interesting to hear that story because actually I think as

a, a new creator or if you're a part time creation, you kind of look in

like what works and what doesn't work.

It's so, Hard you, you get kind of stuck in like all these amazing concepts

that people have and they go viral.

Then you create your own version of it.

And you're like, why have I gone viral?

But there's so many more aspects to it that make the thing happen.

Right.

So, it's interesting to hear how you've taken inspiration from other people.

I love Erica.

Erica is always my favorite unicorn because I saw her explode her YouTube

channel from, I think I started following her when she was on like

10,000 subscribers and then it just went

crazy during the pandemic.

Wicked.

So, so tell us about your journey then into sort of

TikTok, did it start in TikTok?

Was it Instagram?

What really happened?

You would launch, you're doing this social media stuff yourself

and doing that for clients.

But when did it really take off for you?

And what was the, what's the story around that?

yeah, so, so I was working part time at an agency that

I pivoted into creating a new company with my boss, which was Socialty Pro,

which was very much a side hustle.

And I was, the full time head of digital marketing at a drug and alcohol

treatment center at the time, because that's the niche that I had really

focused on in my career and I had around that time gotten started on tick tock.

So I was, we were creating like long form YouTube videos and

all kinds of different stuff.

I had started a recovery oriented podcast.

I've always been creating, but nothing really, really took off.

I had an ASMR YouTube channel for a little while too, that was really personal

brand in the digital marketing space.

It was really right around the time that I had gotten fired from my job.

And this was in 2020.

I think this was.

June of 2020.

So, you know, four and a half years now that I was let go right at the beginning

of the pandemic or a couple months into the pandemic, I had my agency Socialty

Pro as a side hustle, had about two months in the bank to bet on myself.

Another thing about me, I don't have a college degree.

I'm self taught.

I'm an intrinsic, I'm very intrinsically motivated in

content creation and in marketing.

And that's when I decided to go all in on TikTok.

I'm a big Gary Vee fan.

I've read most of Gary Vee's books.

I listened to the Gary Vee audio experience and I just went down

that rabbit hole and he was shoving it down our throats.

I attended a webinar from Rachel Peterson.

Who I've now become somewhat friends with, and had her on my podcast.

So it's been just a crazy full circle, but like attending her webinar

was the ultimate light bulb aha moment for me that gave me a clear

strategy for how I could take my

digital marketing experience and translated into a content

strategy that works on TikTok.

I gave myself an ultimatum of you're only going to do business marketing

oriented content for 30 days straight.

And if this is not working, maybe this is not the platform for you.

And it worked.

So I really started to grow on TikTok first in that space.

And then I sort of leveraged that, it's kind of where the market went.

I really picked up short form video quickly.

And it's just kinda, you know, YouTube shorts rolled out in

Instagram reels, at Facebook reels.

It's just where the whole market went and still is.

And so I just kind of lucked

And when you say it worked, like what were the

metrics that you decided on?

You gave yourself that ultimatum.

How do you know that you said, okay, actually this is working well for me?

Yeah.

Probably three months before that I was active on

TikTok, but I didn't have a strategy.

So I was regretfully doing some like follow for follow type

stuff or I would post a cat video , 'cause I had cats at the time.

Or like try and jump on trends.

I was just, I was just learning the platform.

Occasionally, I'd throw in like a digital marketing tip.

Nothing would get over like a thousand views.

As soon as I double like gave myself that ultimatum and that strategy.

I think less than a week, I had the first video do about a hundred thousand views.

And it was an SEO oriented video.

And then I immediately responded to every comment and question that

came in on that video with a video response, building and nurturing value.

And that quickly got me, I think within like two weeks, it got me to,

from 300 followers to 8,000 followers.

And I was immediately starting to get leads.

And I, like within one month, within the 30 days, I had

gotten a client from TikTok.

And so that's when I just was okay, hyper dialed in.

I understand from all of my marketing experience that when

something works, you go deep on that.

And so for the first like year plus I was the SEO guy on TikTok.

I wasn't even a tech guy.

I was SEO.

So I came out with an SEO course, which I'm sure we'll get into, you know,

different ways that you can become a full time content creator through monetisation.

But we got a lot, I grew a whole, my whole

agency around SEO because of TikTok.

And then I started to branch out a little bit because I had gotten, I think probably

around a hundred thousand followers on TikTok talking about SEO and you know,

maybe a little bit of social media stuff.

And people started to ask like, you're having so much success with TikTok.

Can you help me grow on TikTok?

And it's like, yes, I actually never really saw myself as an SEO guy.

I just kind of went down that path.

I've been doing video marketing for way longer than I've been doing SEO.

But that's just kind of the thing, the paths that you have to navigate through.

If you want to find success, it's not always exactly

yeah, totally.

And in the platform and the videos dictate where you should go, right?

And I feel like that's a lot of the successful people.

I don't know if you met if you've met Joey.

Joey's a guy that makes smoothie videos on TikTok.

But, yeah.

His story is that he was selling the powder that he puts in the smoothies.

And then when he started doing the videos of the smoothies

took off the powders didn't.

And so we just started making them.

And then he's like 1.

7 million subscribers.

Like it's just absolutely flown, but you've got to pay attention.

Then he's what you're saying to these videos where you do get the virality,

pay attention, do more, dig into it.

And I've actually never had the strategy before of video replies.

Where did that come from?

Well, that's just a feature on TikTok that

really made them different.

And now of course, Instagram has it in it because Instagram steals everything.

But my seo brain thinks of, uh, video responses as backlinks.

And so when you have one video that does well, and there's a bunch of comments

coming in, the comment responses are clickable back to the original video.

And so anytime that somebody, gets served on their for you page, that video

response, if it's interesting, a fair percentage of them will click through to

the original video and see the context, like all the time on my for you page, I'll

be inserted into the middle of a story and I'm like, well, I got to see, you know,

we served part three and I'm like, well, what's like, there was a re a recent one.

I'll just go on a quick tangent, a lady found a buried rug.

In her front yard and the cops came and like with the dogs and it was a

huge, it was a huge story, but I'm like six videos into this and now I'm

like, whoa, this is really interesting.

Let me go back and watch the whole story here.

And it started with this lady, like just posting a random video

of thinking her house was haunted because all of the stuff on her desk

was like misplaced and out of place.

And it like, it was like a systematic story, but it got

millions of views and it got her hundreds of thousands of followers.

And so like, I went down that rabbit hole and watched like 15 different videos

because I was randomly inserted in one.

And that's the power of TikTok and that strategy in particulars by

creating, you know, 50 video responses.

on the comments of one viral video, you're creating 50 videos

that all link into that one viral video, continuing to grow and fuel.

And it just builds a relationship with your audience too.

It's responding to comments on any platform, you know, you're not going to

build a loyal, dedicated audience online by, you know, if someone leaves a really

thoughtful question and you're like, you ignore them or you're like thumbs up,

you know, like, and that's all you do.

They're not going to come back to you to ask more questions.

But if you take the time to provide value and build your

community, it reaches more people.

People see that you're responding to those comments.

It builds trust.

It builds rapport.

Which, which, which is a very,

it's not only a good algorithmic strategy, it's just a good

it's a very good, you talked about being a Gary Vee fan.

It's a very Gary Vee strategy, right?

It's like, he says that he responds to all his comments.

I don't know if he still does.

I assume he doesn't with the amount of content he puts out, but of course

it gives you that sense of community, like you're part of the family, right?

Like, and so I do totally understand that.

And I guess it's worth then just seeing how that is translated to syllabi in

the Discord community that you've got.

So, when you're thinking about creating communities with creators, was it an

obvious choice to decide on Discord?

Like what was the route?

Behind the syllabi community.

Well, actually our Discord community is somewhat active.

We have about 300 members in there, but our Facebook group

is our most active community.

So we have about 8400 members in our Facebook group.

Everything I do is build in public.

I always share my story.

I think people like to follow the hero's journey, you know, that's

something that I really learned as a core marketing concept.

It's also just fun for me to look back.

I look at my Facebook memories every day, but when you share everything and success

stories and failures, along the way, it really builds that story and that journey

and it builds community along the way too.

So I always want to build companies around community and

open transparency and whatnot.

And so that's what we've really been able to tap into with Syllabi, is that

Syllabi is a tool built by creators for creators and in our group in our

community, and we have a feature based submission area on the website as

well, where people suggest stuff, but all the time, people are asking, Oh,

I'd love for you to add this feature.

I hate this feature, please fix this and we do, and we actually, you know

execute on their suggestions and they see that in real time and we provide

education, and bring on experts.

I meant I mentioned to you, we're going to bring you into the community,

Matt to do a webinar for everybody.

I think everyone will get a lot of value out of that.

But it's just second nature.

I mean, you have to build community.

Otherwise, why are you even doing it?

I mean, it doesn't make sense.

For me, I do what I do to help people.

I don't do what I do just..

yeah.

And you get that, don't you, you know, when you've got enough money, you

realise that actually now what, how do I want to add more value to the world?

It becomes less about the money and you see that in the community,

we've got The Creator Meetup.

We've started it recently.

Well, we've had it for a while, but we've kind of relaunched it now.

And like, I keep telling to people, like, this is not a moneymaker.

We were not going to make any money out of this community.

It's about is facilitating an environment that allows people

to connect and collaborate.

And there's something so fulfilling about that.

From a personal point of view that you can walk away or you can walk

away from this earth, know that you've bought hundreds of thousands of people

together that ordinarily wouldn't have met because they're in different

worlds or whatever it might be, you know, so yeah, I totally get that.

And, and it's funny, I talked about the Discord and that's because I see

the discord notifications all the time.

I don't see the Facebook ones.

So isn't it funny how, you know, taking things to where people are, meeting

them, where they're at, where I was at is the Discord stuff, cause I'm in a

bunch of other ones as well, you know.

Yeah, it might seem..

So we don't, we have like 300 people in there, but it's

probably like 250 active people.

That's why it seems so active, which is great.

People love to be heard and they love to be acknowledged.

Right.

So when you hear people.

Acknowledge people and take action.

They continue to communicate and they continue to share that and become

amazing brand advocates because they want to get their friends involved to

experience the same thing that they're

And to that sort of end as well, like, one of the

other things I've seen that you do really well is engagement.

And I know you've done some crazy things to foster engagement in

a good way, and you've done some things to, to troll the trolls.

So can you tell us a little bit about that for anyone that's

not seen any of this of yours?

Yeah.

Yeah.

So having been a child of social media, you know, there are

just little nuances that you pick up on, and tasks that you do along the way.

And what I came to realise is that all of these social media platforms

care about is more engagement.

Yeah.

It doesn't matter if the engagement is positive or negative.

They just care about more engagement because.

It keeps people on the platform longer.

It makes them literally engage, which is stickiness and they

can get served more ads.

And so as humans, it's easier to get negative engagement than it

is to get positive engagement.

And both are fairly easy.

Like when you, when you understand like different psychological elements, you

can put things into your content in any format, audio, video, text, images, any

format you can work in some psychological triggers that just increase in engagement.

I have found that it's much easier to get people to assert their egos and

assert their opinions that are many times baseless, just personal anecdotal

experience, which I find hilarious, than it is to get the I agree comment.

So some of the things, the examples of things that I will do is in the website

series that websites feel illegal to know.

I will hold my phone up to the screen.

I'll show the URL and right below the URL, I'll plant a folder and

it'll say something like Donald Trump, N U D dot, dot, dot.

So it looks like it says Donald Trump nudes.

Doesn't actually just N U D dot, dot, dot, the dot, the dots on purpose.

Without fail, every single time that I do that, it causes people to watch

the video more than once to make sure that they saw it run to the comments.

And leave a comment and cause comment strings.

I thought I was the only one to see that.

Or I'll mispronounce a word on purpose.

I'll say socrates instead of Socrates, and people will run into the comments

and phonetically spell it out.

People will love to sort their egos, but what does that do?

It increases my engagement, it increases my watch time, which is the most

important aspect across the board.

And it creates east Easter eggs for my community as well.

So the people that understand the inside joke, they always look out

for these Easter eggs and they know that they're in on the joke that

the first time viewer is not in on.

And that's a really important nuanced thing with your community as well as

that insider language, that insider joke, or that things that, that

really brings the community in and separates them from new outsiders.

And it's genius.

I do absolutely love it.

And I've seen a lot of people practice that art of trolling the trolls as well.

So let's talk about being banned then as is one of your favorite topics

happened to you a bunch of times.

So, um,

Oh, yeah.

for those creators are starting and they're concerned

about this, what I'd love to know is

A.

How you deal with it emotionally, because it's a difficult

thing to go through I'm sure.

And B.

What you can do to have some kind of defence or prepare

yourself for this thing.

So, can we talk about that?

Yeah.

So it always sucks.

First of all, I've been banned from TikTok four times now.

Facebook, I guess, technically twice, YouTube, I've had videos

taken down and copyright strikes.

It's just due to the nature of my content to some degree.

Like I, I strongly disagree with it.

I've read the community guidelines many times and I disagree with

it, but I do purposefully ride a tight rope on a small line.

The first time sucked cause I had all of my eggs basically in the TikTok basket.

I wasn't, I was like somewhat active on other platforms, but I didn't have

a following like I had on TikTok.

TikTok is where 99% of my leads, my brand deals were all coming in from and, like

that, it got taken down and there are ways that you can try and get it restored.

So TikTok there's a legal forum on the website and you can just

mass fill out this appeal process.

Facebook, I contacted DOJ, and government, and they actually

sent letters to Meta on my behalf.

And they show you proof of it, which is cool and like responses.

But the best way to protect yourself is to know the rules inside and out, read the

community guidelines, like nobody loves to read the terms of service, but I think you

should at least, at the very least just copy and paste it into ChatGPT and ask it

to summarise it for you in layman's terms.

Like, you know, you don't have to read the ridiculously long

thing, like get the bullet points.

So you know that your content is protected.

Um, I always play the long game and so I've never,

I just don't quit.

And I love it so much.

I think that has emotionally carried me through because we all go through little

phases of, you know, burnout or fatigue and This can really, make it worse when

all of your effort that you put into growing a channel, the time, the money,

the endless amount of resources that you've put into something to see it get

deleted by a platform sucks, you know, all of these platforms are rented space.

That's why it's so important to cross pollinate.

Learn these different platforms.

Grow your email list, grow a private community on school or Discord or

another platform that's away from where your audience is hosted.

If you're getting leads, and business from these platforms.

But once you, you know, the other thing that I have confidence in is that, once

you really learn how to grow and you learn how these platforms work and you

learn what people are actually interested in and care about, the good news is

you can do it over and over again.

And so now, you know, I lost my TikTok account at about 840,000 followers.

I now have almost 200,000 followers again, but I've got a million on Facebook,

600,000 on YouTube, 800,000 on Instagram.

You just know how to do it.

And you can build it back up again.

And yeah, it might take you some time.

I lost five years of content on TikTok, but I'll never be able to get back.

It's just permanently banned.

But you have to ask yourself, do you like to create content?

Do you want to be a content creator or are you just doing this?

Because you don't want to work a job or like what, you know,

you have to ask yourself, what are those motivational purposes?

And like, I love to do this.

Even if I sold all my businesses and didn't need to work, I won the lottery,

whatever, I would still create content.

Because I love creating content.

Yeah, so it sucks, it's a sore subject, but we truck along.

And I think that, you know, shows character of an entrepreneur as well.

Cause content creators are entrepreneurs.

If you're, you know, putting something out there, you're providing value and

you're monetising it in return, you, you're an entrepreneur in my opinion.

And you have to have that grit and tenacity.

As an entrepreneur and as a content creator, because the algorithms are

all over the place, there are seasons of growth and seasons of learning.

I can endlessly just ramble on that,

when I spoke to Maddy about it in the last episode, we talked

about being too busy to create content.

And you've pretty much said the same thing, which is she said, well, then

being a content creator is not for you.

Like what you're saying is you really got to love the art of being

a creator, regardless of all the benefits, all the upsides, because

the downsides are there as well.

And just want to go again, like, okay, this has happened.

Let's just pull ourselves together and go again.

And I think that's a really good message.

You talked about cross pollinating and I mentioned off air that I saw this move

that you did from TikTok to YouTube.

I've never seen anyone not since move an audience like you did to YouTube.

Can you tell anyone that doesn't know you what happened and how that happened?

Yeah, so it was the first time that I was banned on TikTok

that I said I have to figure this out.

I have to figure out these other platforms because I can't

be dependent on one platform.

I was pulling everything and anything over.

I had uploaded about 600 Shorts onto YouTube.

Nothing had done over 10,000 views.

That was my shelf.

I had gotten up to about 5,000 subscribers on YouTube, which is not a small

amount, but by most, a lot of YouTuber standards, 5,000 subscribers is great.

I am ambitious.

It was not enough for me.

Fortunately, and you are a master networker, Matt as well.

I have become, you know, through attending great conferences and speaking

at conferences like TubeFest, shout out to TubeFest, I became good friends

with Jeremy Vest, who is a brilliant, brilliant YouTuber, one of the best

in the game, and Jeremy also wanted to try and figure out Shorts, and so

we got together and we're like, okay, we're gonna figure this out together.

We're gonna help each other out.

We're gonna do this every single day.

Jeremy and I got on Zoom to test ideas, to create a content together,

to study other people's content, every single day for like a month straight,

Jeremy and I were doing experiments, reviewing each other's videos, studying

audience retention graphs, nerding out on the analytics, nerding out on other

people's content, in different niches.

That's another thing that I learned along the way.

Like don't just study your direct competitors, study other niches.

If I only studied like digital marketers, I never would have studied

Erica Kohlberg style of videos to port that over into something that way.

Ultimately that gave me the headspace and the epiphany of why am I uploading.

All of my content over what if I only pull over my top performing videos and at the

time those were those top five most useful website videos and so I said, you know,

as an experiment, let's just do that.

I'm only going to post top five most useful website videos.

Nothing else every single day and I think I was doing like three video three or

five videos a day at that point and after pivoting to that strategy, it worked.

That's what unlocked the YouTube algorithm for my channel.

So it took me three years to get to 5,000 subscribers.

And then it took me three days to go from 5,000 to 100,000 subscribers.

And now I'm at 600,000 subscribers.

And it's kind of tapered off now.

I have to, I'm now in a season of growth, so I need to, you know,

adjust my content strategy and try new things, which I am experimenting with

different styles and whatnot, I'm not growing as explosively as I was before.

But yeah, it's just it and then, you know, you hyper focus on something

and you figure it out and then that becomes the new norm and then you hyper

focus on something else and you figure it out and that becomes the new norm.

And so I did that from platform to platform.

Until I'm pretty good with all of the major video platforms

or the sport, you know.

Facebook has become my main platform right now, which is crazy to think about.

It's where I get the most engagement, have the most followers, get the most

business and leads from, but yeah, yeah.

I mean, that's what it took is just getting in the weeds, and studying

it, you know, really wanting it and not giving up until like, Forced

so you forced it to it.

Good.

You got it by the balls, Austin, and you made it work.

I mean, I'm not that..

There's always going to be more talented, better looking people than you, people

that get luckier with the algorithm or just hit something randomly, but you

can brute force your way to success.

And that's what I've done, is I've posted thousands of videos,

like more than 4,000-5,000 videos.

It's not because I'm overly talented.

It's because I nerd out about this stuff and I am the king of consistency.

Good.

You relented.

I will out everybody, but it shows that

like, you don't need talent.

This is teachable stuff.

You just got to pardon my language, do the fucking work.

No, absolutely.

I totally get it.

The last question I've got for you, I think, is we could talk forever.

And we have in the past, usually in a bar somewhere.

So

wait till the next.

Likewise, how can creators leverage AI?

That's the question.

I think a lot of people are worried about AI.

I'm really excited about it.

I know you as a business, you're really excited about it and you're

putting a lot of bets on that.

So how can creators leverage AI to help with what they're doing currently?

Oh

there's so many different ways.

I mean, you have to embrace AI, and go with it, use it as a tool to enhance

your creativity and do better research and help you be more productive.

And there's different things that you can use it to, like Opus is a

great tool to repurpose your long form videos into shorts using AI.

We're having a I generate background music for you or generate B-roll, help it, you

know, having a ChatGPT or Claude or one of these other models, study competitors,

breakdown strategies, outline a content strategy for you, train it on yourself.

You can train a custom GPT on you.

I did this for myself.

I downloaded like 40 hours of podcast interviews and webinars

and live streams that I did.

I ripped all of the transcripts and I trained a custom GPT model

on how I talk and my expertise.

So I can use that as my assistant to come up with different content strategies

or how would I answer this question or what are some things that I can do.

You're essentially cloning yourself, creating a personal assistant.

Embrace it.

Cover it.

You know, it's hot right now.

So work it.

Work in talking about it into your niche.

Whatever that is like, you can get creative with that.

Like the blender guy.

How could a blender guy get into into AI?

Maybe there's an AI powered blender.

Maybe you could look at the blend jet channel, which is a amazing

YouTube case study of will it blend?

Or I'm sorry, that's not blend jet.

Blend jet is another famous book, but there's a YouTube content

series around, will it blend?

And so could you blend like meta AI glasses, will it smoothie?

With AI devices, like, you know, there's a million different ways.

That's the beauty of AI is that it enhances your creativity.

So leverage your amazing human creativity and these tools.

That's what they are tools to enhance your creativity and your productivity.

Cause there's always going to be the

" I hate AI people".

There are always like, they're so ignorant.

I could go off on a tangent on that.

I hate AI.

You know, people will be like, Hey, Siri, write a comment that saying, I hate AI.

And they like, don't understand the irony in that process, but leverage

this stuff because other people

And they're going to go faster than you.

you don't, you Yeah.

I mean, you have the freedom to make that choice.

If you do not wanna use AI, don't do it.

But you're going to get outpaced.

You're going to get outpaced.

Simple as that.

And that's, it sucks, but it's the reality of the world.

Embrace it, or it's going to be a really tough

I mean, I see it as a great opportunity for a lot of people.

And so I can't see, I don't understand the negativity around it.

I get it from a loss of jobs point of view, but outside of that.

Then that's an opportunity to have, to create new different

jobs that didn't exist before.

So, Austin, thank you so much for your time.

I really appreciate it.

How can people find you as if they can possibly ignore you on the socials?

And let us know, we'll include all the links in the show notes as well.

Well, thank you so much again for having me.

We could have talked for hours and hours.

We didn't even get into monetisation stuff, but, I am

Austin Armstrong across the board.

Also Socialty Pro is a lot of my handles.

If you just look for Austin Armstrong, I am the nerdy with

glasses, Austin Armstrong.

I am not the curly haired relationship stud in Los Angeles, Austin

Armstrong, nor the Florida Gators defensive lineman, Austin Armstrong.

There are several of us.

I'm probably the

Yeah, me too.

There's an author called Hughes and there's also a UFC fighter.

And so when there's a sports, when there's

Oh yeah, there is.

That is, has the same name, you know, you're never going

to beat them on social media.

So wicked.

Thank you so much.

This is the Full Time Creator!

podcast.

If you've enjoyed this episode, don't forget to give us a rating

that really, really helps.

It doesn't matter how many times I say it, people are not doing it.

So we're gonna have to find some way of engaging them to do.

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If you think it's helpful, share it with your friends as well.

And we'll see you in the next episode.