You've probably heard a hundred times that everyone's attention span is shrinking, and if you believe it, you're about to make a decision about your podcast that I think is completely the wrong one.

This is episode 30 of Getting Heard, and it's me making the case that attention was never really the problem. Something else has changed, and once you see it you stop panicking about how long your episodes should be and start thinking about the thing that actually matters.

I also share the length of the best-performing reels on Instagram right now, which genuinely made me stop, and the one thing I want you to hold onto every single time you sit down to record.

It's five minutes, and it'll change how you look at every piece of content you make.

New Pod Shot every weekday. Come and find me on Instagram and TikTok: @lynsaymakeswaves

Make sure you're on the waitlist for my new Start Your Pod Shot Challenge HERE