Renowned expert in the field of financial therapy Megan McCoy, Ph.D., LMFT, AFC®, CFT-I™, joins Matt on this episode of Bridging The Gap to share her unique insights on the importance of finding individual strategies when working with clients. 

Megan shares how her background in family therapy combined with her expertise in emotional well-being with financial planning offers a holistic approach. She discusses the power of incorporating silence and patience into conversations with clients. 

Megan dives into a fascinating study she conducted on trust, communication skills, and return on investment in financial planning, and the key findings she discovered that will help to revolutionize the way advisors interact with their clients. 

Megan also talks through the concept of vulnerability within the financial industry, how shared values play a pivotal role in building strong client relationships, and valuable resources for professionals in the financial planning and mental health fields.

Megan McCoy Bio:

Dr. Megan McCoy, Ph.D., LMFT, AFC®, CFT-I™ is an Assistant Professor at Kansas State University’s personal financial planning program. She holds a B.A. in Psychology from The University of North Carolina and an M.A. in Marriage and Family Therapy from Drexel University. Dr. McCoy also attended the University of Georgia, where she earned a Ph.D. in Human Development and Family Science with an emphasis in Marriage and Family Therapy. She is a licensed Marriage and Family Therapist, an Accredited Financial Counselor®, and a Certified Financial Therapist-I™.

She volunteers on the Financial Therapy Association's Board of Directors and is the Associate editor of Financial Planning Review She was also a guest editor on a special issue on financial therapy for Contemporary Family Therapy. Her research interests focus on financial therapy, financial well-being, and financial communication, as well as diversity, equity, and inclusion issues. She has published over forty articles in top-tier mental health, family science, financial counseling, and financial planning journals.

This year her research has won her research awards through the National Council of Family Relations and Financial Therapy Association. Dr. McCoy has been awarded grants from the Financial Planning Association, the National Endowment for Financial Education, FP Canada, and the CFP Board. Dr. McCoy has been featured as a financial well-being expert on the Today Show, NPR, BBC, the Wall Street Journal, and many other media outlets.

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