What if I told you that most partnerships don’t fail because they’re a bad idea—but because no one is measuring them properly?

Many sales and marketing leaders rely on gut feelings or vanity metrics to judge partnerships, leading to wasted time, money, and effort. But what if you had a clear, data-driven way to measure partnership success and make informed decisions?

In this episode, you’ll discover:

✅ The exact financial, operational, and strategic KPIs that determine a partnership’s success.

✅ How to spot and fix underperforming partnerships before they drain your resources.

✅ A simple framework to consistently evaluate partnerships and ensure they deliver real business results.

Stop guessing—start measuring. Play this episode now to learn the key metrics that separate high-impact partnerships from costly distractions.

New episodes Monday, Wednesday and Friday.

More from Phil Hayes-St Clair:

Learn how to identify your ideal business partners in under 2 minutes

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This podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.