Shownotes
In this episode, we unravel the remarkable story of Alberto Carvalho and his journey with Gillette in India. Carvalho faced a daunting challenge: despite technological advancements, Gillette's products were struggling to resonate with Indian consumers.
Instead of relying solely on data and junior employees, Carvalho chose a different approach. He immersed himself in the culture, personally experiencing the daily rituals and challenges faced by Indian men.
Carvalho's journey teaches us a powerful lesson: authenticity and empathy breed innovation. By walking in the shoes of those we serve, we gain invaluable insights that drive both product development and cultural transformation.
Drink of the week…Spicy & Tangy Tamarind Cocktai
10 Questions to Ask Instead of What Do You Do?
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Julie Brown:
Transcripts
Have you ever heard the phrase walk
a mile in someone else's shoes?
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It's a timeless piece of advice,
urging us to empathize with others
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before making judgements or decisions.
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But what if I told you that it's
not just about empathy, but also
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about authenticity and innovation?
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Welcome to episode one 90 of this shit
works podcast dedicated to all things.
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Networking relationship building
and business development.
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I'm your host, Julie Brown.
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Speaker author and networking coach.
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And today I'm discussing why it's
essential to feature yourself
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in your client's narratives to
walk in your client's shoes.
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And I'm doing this by drawing
inspiration from them.
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Remarkable story of albert
Carvallo and his transformative
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journey with Gillette in India.
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When Carvallo assumed leadership of
Gillette's emerging markets division,
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he encountered a significant challenge.
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Despite technological innovations,
their products were failing to
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resonate with consumers in India now,
conventional wisdom and the historic
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way of trying to mitigate this.
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I would have been to assign the
task of understanding the Indian
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market to a junior employee.
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But Carvallo chose a different path.
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He made a groundbreaking decision.
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He would immerse himself
in the culture firsthand.
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The decision was met with skepticism
and resistance within Gillette,
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but Carvallo persisted recognizing
that to truly understand the needs
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of Indian consumers he needed to
experience their reality firsthand.
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Here's where the magic happened.
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Carvallo and his team observed Indian men
shaving in their homes, revealing insights
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that data alone could never provide.
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As Carvallo ventured into the heart
of India, he witnessed firsthand
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the daily rituals of shaving
in low income neighborhoods.
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The experience was eye-opening men
shaved in makeshift spaces, facing
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unique challenges, such as water
scarcity and storage issues for razors.
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This intimate understanding
became the catalyst for change.
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Cavalos journey.
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Didn't just end with observation.
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It sparked innovation, his team's
insights from the field paved
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the way for a revolutionary
product tailored specifically to
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the needs of Indian consumers.
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By incorporating a simple,
yet crucial feature.
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A hole in the razor handle so
that Indian consumers could hang
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the razors on a nail on the wall.
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Gillette was Gable to capture the market,
like never before, because of this.
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But what's truly remarkable about
Carvallo story is it's not just the
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tangible results, which was significant
increase in market share, but the
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cultural shift within the organization.
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By featuring himself in the narrative
of change by walking in his client's
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shoes, Carvallo challenged the status
quo and fostered a culture we're
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understanding customer needs to
precedence over technological prowess.
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Carvallo his journey teaches
us that personal involvement,
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breeds, authenticity, and empathy.
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By stepping into the
shoes of those we serve.
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We gain invaluable insights that shape
not only our products and services,
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but also our organizational culture.
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As we wrap up today's episode, I
encourage you to immerse yourself in the
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experiences of your clients or customers.
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Remember the power of storytelling
lies, not just in the story
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itself, but in the storytellers,
willingness to walk the talk.
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This remarkable story was just
a short part of a longer article
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in Harvard business review.
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Titled create stories that
change your company's culture.
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Written by Jay Barney, a professor
at the university of Utah,
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David echo, school of business.
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And please forgive me if I am pronouncing
your name, wrong men, Noel, a Morem, a
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founding partner at N X F investments
and Carlos Julio, an entrepreneur.
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And a director of several
Brazilian companies and also
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a commentator for CNN Brazil.
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I'm going to put a link to the
full article in the show notes.
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Okay.
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Onto the drink of the week,
which what will it be?
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See, I decided to feature tamarind.
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In the cocktail.
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See tamarind is a staple of any
south Indian kitchen and also Mexico.
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The meaning literally means
sour in the Tamil language.
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And so I got this spicy tangy tamarind
cocktail from the immigrants table.
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Here's what you're going to need.
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One ounce of white rum,
one ounce of spiced rum.
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One ounce of fresh lime juice,
two ounces of tamarind juice.
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You can usually find this in this
Spanish section of your market.
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That's where I find it in mine,
half an ounce of simple syrup, one
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inch piece of ginger soda, water,
um, a slice of lime innocent.
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And instead what you're going to do.
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Isn't a cocktail shaker
combined, the tamarind juice.
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That.
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Simple syrup.
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Fresh squeezed lime
juice and graded ginger.
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Add the white rum and the
spice rum to the shaker.
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Phil the shaker with ice cubes and,
you know, get that top on tight and
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then shake vigorously for about 15
to 20 seconds to chill the cocktail
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and infuse all those great flavors.
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Strain the mixture into a cocktail glass
filled with fresh ice cubes and then
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top with soda, water, and then garnish
with that lime and cinnamon stack.
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All right friends.
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That's all for this week.
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If you like what you heard
today, please leave a review
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and subscribe to the podcast.
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Also, please remember to share the podcast
to help it reach a larger audience.
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00:06:05,791 --> 00:06:06,841
Actually, you know what,
I'm going to go back.
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00:06:07,381 --> 00:06:10,801
I haven't gotten a new review on
the podcast in a really long time,
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00:06:10,801 --> 00:06:12,571
and people are listening to it.
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00:06:12,571 --> 00:06:15,781
You know, the, the listenership is
growing, but I haven't gotten any reviews.
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00:06:15,781 --> 00:06:19,051
So if you have time, would
you please put that review in
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for me, if you'd be so kind.
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00:06:20,581 --> 00:06:20,911
Okay.
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If you want more, Julie
Brown, you can find my book.
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This shit works on Amazon
and Barnes and noble.
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You can find me on
LinkedIn at Julie Brown BD.
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00:06:27,011 --> 00:06:28,721
Just let me know where you
found me when you reach out.
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I'm Julie Brown underscore BD on
the Instagram, or you can just
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pop on over to my website, Julie
Brown, bd.com until next week.
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Cheers.
