The “So What” of The Infinite Dial 2021 for Content Creators
Knowing where your audience is online, what content they like, and how they prefer to consume content are crucial to creating a winning content strategy. But where can you get these insights?
Consumer behavior reports are full of useful data that can point you in the right direction. One of the most influential reports is The Infinite Dial. This is the longest-running survey of digital media consumer behavior in the U.S. and provides up-to-date research about consumers’ media habits, including digital audio and podcast consumption, social media usage, and more.
In this podcast episode, I take a look at the key insights and findings from The Infinite Dial 2021 and share what they mean for content creators. I also cover the most valuable takeaways and talk about how these can help you create content designed for your audience’s preferences.
Find out about:
The latest insights on social media preferences of different age groups
What you can do to take advantage of podcast listening’s steady and significant growth
How new technologies are changing the way people consume content