Shownotes
David and Lucia discuss the importance of breaking the built-in failure cycle and running campaigns that delight your client.
Talking points include:
What is the built-in failure cycle?
What causes it?
What can you do to stop it and change it?
What are examples of campaigns that delight a client?
How do you make this more likely to happen in the future?
How do you replicate this or automate this?