Ravi Fernandez is the CEO of the Rain group UK and Ireland. His passion for development comes from a secondment early on is his career sparking an interest in how developing people can impact organisations. He has over 30 years of business experience with a focus on driving performance and growth.

Since setting up a training consulting business and being a COO at a learning and development company he has now transitioned into business growth with RAIN. Shownotes:

• The two reasons why accounting firms must differentiate
• Why technical competence alone is no longer enough for accountants
• The #1 key to accounting firm growth
• Why some accounting firms are reluctant to talk about sales
• A better definition of selling that should excite accounting professionals
• What accountants can learn from other industries to be more effective
• Are accountants really open to learn strategies for business development, sales and marketing?
• What accounting firms must do to keep up with rising client expectations
• What stops many accounting firms from growing and gets them stuck in the comfort zone
• The one thing that far outweighs technical aptitude for ambitions accountants
• What good training looks like in an accounting firm
• The most important factor in standing out as an accounting firm
• Can taking advice from a non-accountant benefit an accounting firm?
• The best questions for accounting firm leaders to see growth potential and current drawbacks
• Ravi’s best words of encouragement for accounting firms and those who work in them

In his spare time, which he has a bit more now his 3 boys are grown up, he enjoys travelling, cooking, messing about with classic and sports cars, and playing the guitar. Contact Ravi:

www.rainsalestraining.com

http://www.linkedin.com/in/ravi-fernandez-96860422

Phone number: +44 020 3239 5058

rfernandez@raingroup.com