Aleena Mansoor, Brand Director at Procter & Gamble, thinks that all the technological advances and the multiple ways of working in marketing have led to brands losing sight of how to establish meaningful relationships with consumers.

According to Aleena, it all starts with authentic storytelling, which is created by focusing on new insights to help come up with better messages, or by looking at existing insights in a new way. Listen to her top marketing tips and views on the future of marketing in this latest podcast episode.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net