As a business owner, you have to create top of funnel content if you want to generate leads. There’s been a lot of debate in the online space about whether YouTube is better than audio only podcasts for top of funnel content. The reality is that both platforms are effective for getting in front of new people, but for the best results, there is one thing both platforms require. In this episode, I’m debunking the myth that YouTube is better than audio only podcasts for visibility and lead generation, and sharing what is actually needed to leverage YouTube and audio only podcasts for your top of funnel.

In this episode, I'm giving you all the tea on:

1. Being realistic when deciding which platform is best for you
2. How both YouTube and podcasts are effective platforms for top of funnel content
3. How your podcast can serve as the top, middle, and bottom of your funnel

Resources Mentioned in Today's Episode:

1. Apply to the Evergreen Marketing Accelerator to get support with turning your podcast into a sales funnel

Ways I Can Serve You:

1. Join the Evergreen Marketing Era Newsletter
2. Evergreen Marketing Accelerator
3. VIP Podcast Launch
4. Monthly Podcast Management

Recommended Podcast + Business Tools:

1. Email Marketing: Flodesk (14-day Free Trial)
2. Podcast Hosting: Captivate (7-Day Free Trial)
3. Recommended Keyword Research Platform: Keysearch.co
4. CRM: Dubsado (Save 20% on your first month or year)
5. Website Builder: Showit (30-Day Free Trial)

Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.

For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode285/

Connect with Andria:

1. Threads: @evergreenmarketingera
2. Instagram: @evergreenmarketingera
3. Email: hello@mamaturnedmompreneur.com
4. Website: www.mamaturnedmompreneur.com