Shownotes
Kieran Flanagan is an author, startup advisor mentor who runs his own podcast called the Growth TLDR - which you guys should also check out - and is currently the VP of Marketing & Growth at Hubspot.
He is a thought leader on growth marketing and speaks at events across the globe.
Kieran has a proven track record in helping SaaS businesses, from start-ups to enterprise-level grow their traffic, users and revenue - which we’ll be talking all about today.
During this interview we cover:
- 00:00 - A Word From The Sponsor
- 01:03 - Intro
- 02:02 - Kieran’s Background, Past Ventures & Joining Hubspot
- 06:39 - Most Common Growth Challenges for SaaS Founders
- 10:17 - B2B Scale-Ups Hitting Growth Ceilings & The Canva Model
- 17:58 - Product Market Fit, The Main Reason Startups Fail
- 22:35 - Best Strategies to Drive Traffic for a Growing Company
- 27:11 - User Journey Optimization & Marketing Engine
- 33:03 - How Hubspot Turn Users Into Advocates & Lead The CRM Market
- 35:24 - Effective Filtering System for Leads, While Balancing Quality/Volume of Sales Demos
- 39:24 - Optimizing Cash Flow VS Maximizing MRR/ARR Growth
- 41:52 - Where’s Kieran Spending His Marketing Budget?
- 43:16 - Where Kieran Is Investing Now?
- 45:34 - What Does Success Mean To Kieran Today?
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