13. The Customization of Marketing - with Noah Friedman
Noah Friedman is the CEO of 3x3 Insights, a Loeb NYC company that provides the beverage alcohol industry with the actionable intelligence, analytics and services to reach every consumer with the right product at the right time. In this episode, we talked about Noah’s role at 3x3 Insights, how he balances his time with everything else he's up to (including building a TV show on the side) and his advice for young entrepreneurs and investors. Noah believes the most important quality of an entrepreneur is the ability to execute so he’s always thinking, what do I want to do, and what is the fastest path to get there and prove that I can do that thing?