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#97 - Bill Whiteside - Winston Churchill, The Creative Process & The Art of Sales
Episode 97 • 11th May 2023 • Built Not Born • Joe Ciccarone
00:00:00 00:49:58

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Bill Whiteside is the author of, "Everyone Knows A Salesman Can't Write a Book".

After a 40 year career of selling and marketing other people’s fish sticks, ice cream, and software, Bill had the courage to write and self-publish his first book.

Bill and I discuss Winston Churchill, a fascinating, yet little known battle in WW2, the creative process and the Art of Selling.

Connect with Bill Whiteside:

"Life is Built, Not Born."

Joe Ciccarone

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