In this episode of Content 360, we discuss the benefits of content planning. Individually, we share how we plan our content for our businesses to make sure we're providing engaging marketing.
From our own experience, not planning your content leads to low engagement due to a lack of quality. We all prefer to set time aside in our diaries to plan what content we want to deliver to our audiences.
Talking through our top tips, tools and successes, we hope you can take some actions to improve your content planning process!
Topics covered are:
Content planning best practice
Tools to help with content planning
What should be avoided when planning content
Hero and micro pieces of content
Benefits of reactive content
3E content types
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