Get high quality photography for your business (even if you don't have a budget)
Episode 10822nd October 2021 • Courageous Content with Janet Murray • Janet Murray
00:00:00 00:05:40

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IMPORTANT: THIS TRANSCRIPT IS AUTOMATICALLY GENERATED. WE GIVE IT A QUICK CHECK THROUGH BUT WE DON’T CORRECT EVERYTHING AS IT’S INTENDED TO HELP YOU FIND PARTS YOU WANT TO LISTEN TO AGAIN - NOT AS AN EXACT TRANSCRIPT. SO THERE MIGHT BE A FEW QUIRKY WORDS/PHRASES HERE!

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I'm Janet Murray. And here's a creative content idea for you when you sell a product. Great imagery is a must. In fact, regardless of what type of business you have having great photography is important because like it or not people judge by appearances, or is it on appearances? I'm not sure, but it's really, really important. But having regular photo shoots can be costly not to mention time-consuming.

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And most small business owners I know can usually only invest in one or maybe two photo shoots per year. And as someone who sells a product myself, I've also found that product photographers that can be booked months in advance, which means I've missed the boat more than once in getting professional product photography done for my courageous content planner, but business is all about solving problems,

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right? And when I worked with photographer, Elena pineapple centers earlier this year, and one of my coaching programs, one of the things I suggested to her was that she started offering done with you product photography sheets for her clients, where she could go on sites to their shop or what their hotel or their offers or workshop. And instead of taking the photos,

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she could help them take the photo she could teach. She could inspire, she could direct. And by the end of the session, they would have a collection of usable photos, but they'd also have a skill that they could take forward in their business. I suggested that this could be a really great upsell for her business. So if she'd done a brand photography shoot,

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she could suggest that she did a done with you, shoot for Easter for Valentine's day, for Christmas, for a time when businesses generally do like to have new photography, but may not have the budget or the time. Now you might be thinking at this stage, well, hang on a minute. If Allen is teaching people how to take product shots or take shots of their own business,

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isn't that taking work away from Elena? Well, let's just think about that for a moment. Most photographers will tell you that it can take days sometimes up to a week to edit the shots from a single sheet. And I know I've spoken to photographers. Who've confided in me that they actually are not earning much more than the minimum wage. By the time they look at how much time they're spending on each client,

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controls that we're showing up to somebody's workplace to their workshop or shop or restaurant showing them how's take the photos, empowering them. You walk away at the end of the session with your fee for the session. They're happy. They've got their photos, they've got their skills. You don't have to do anything else. And if you look at the numbers, if you do the math,

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you can probably work out, which is the better option. I was sharing this with you for a couple of reasons. Number one, to give you some ideas. If you are struggling or you do struggle to get product photography or new photography for your business, because you don't have the time with a budget. How about talking to your photographer to see if they would do a session like this with you.

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But secondly, as a really important reminder, that when you focus on your client's problems and how you can solve them in the way that is best for them, rather than selling the service that you want to sell, that's often when you can not only come up with really creative business ideas, but you can actually bring more money into your business because you're focusing on what your clients want,

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their needs, their problems on making their life easier rather than what you want. And in this scenario, everyone is happy. So my challenge for you today is to simply do some creative problem solving. What's something that you're struggling with in your business around content creation, or it could be something entirely different. How could you approach that differently to save time and money and make life easier for yourself and maybe even your clients.

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I'd love to hear your ideas. So do tag me in on socials. I'm at Sean Murray, UK on most platforms. Would you like to create super engaging content about your business and do it consistently? If so you need my courageous content planet in your life. It's a gorgeous A4 desk diary. That's so simple to use because it's based on my four by four strategy,

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which involves posting four styles of content four days a week. Yes, content planning really can be that easy there's templates for daily, weekly, monthly, and annual planning. So you know exactly what to post, where, and when plus hundreds of ready to go content ideas and prompts. So you'll never run out of ideas for social media posts again, and accountability trackers to keep you consistent with your posting.

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The courageous content planner is both practical and pretty with four gorgeous cover designs to choose from. So if you want to ditch the content overwhelm and you want a simple content plan, you can actually stick to head over to courageous content, planet.com to order your copy today. Thanks for listening to the courageous content podcast. If you enjoyed this episode, please leave a review on apple podcast or share the episode on social media.

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That way more people can benefit from the free tips and strategies I share and be sure to tag me when you do I'm at Jan Murray on Instagram, Twitter, and Tik TOK.