Creating super shareable, engaging content is a fantastic way to get your brand seen by lots of new people very quickly. There’s one type of content that does this perfectly and has taken social media by viral storm…
That’s right – memes.
Now, I know you’re thinking, “memes don’t suit my brand’s voice!” and I totally get it! I was apprehensive at first too, but then I realized that there are so many big brands that are making memes work for them.
Disney, Netflix, and Denny’s have all used memes to stand out in their industries. Plus, their audience LOVE them.
You don’t have to be a big brand and you don’t have to aim for viral posts that reach millions (it’s about the right audience, not volume). I think that memes present a fantastic way to connect with your existing audience. They have great potential to grow your following, and you can even use them to repurpose your content!
In this episode, I explain how to create and share memes that your audience will really enjoy and the dos and don’ts to ensure that your memes enhance your brand’s visibility – not harm it.
Listen in to find out:
How memes can help you stand out in your industry
Why memes are so shareable and why you should include them in your content strategy
8 dos and don’ts for creating and sharing appropriate memes for your brand