On this episode of The Data Storytellers podcast, we delve into the complexities of data-driven transformations within the pharmaceutical industry with Andrea Costigliola, Digital Director at Whovian. Andrea shares insights on integrating data science to enhance pharmaceutical manufacturing and development, the challenges of adopting new technologies in a traditional industry, and the role of data in improving decision-making processes across the organization. We discuss the importance of cross-functional collaboration and the ethical considerations pivotal to developing AI and machine learning solutions that enhance patient outcomes.

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00:00 - Introduction to Adrea Costigliola and his role at Whovian

01:01 - Adrea’s entry into the pharmaceutical industry and focus on data

02:05 - Overview of his current responsibilities in data applications and science

03:28 - Defining a data-driven organization in the pharmaceutical context

07:38 - Evolution of data strategies and tools over six years at Whovian

09:37 - Shifts in Adrea's role from technical to strategic within the company

13:51 - Upcoming projects and strategic priorities in data at Whovian

15:41 - Tackling governance issues in data management

21:50 - Building a data-driven culture across different levels of the organization

27:14 - The potential of automated decision-making in pharmaceuticals

32:21 - Closing thoughts on the future of data-driven practices in the industry