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How often have you wanted to shortcut your copywriting and marketing success?

My guess is that every time you’ve really tried…

You’ve ended up disappointed.

ESPECIALLY if it involved buying a product promising the shortcut.

Here’s the thing…

Magic pill promises are GREAT at getting us to buy.

But they’re pretty much NEVER true.

Which means that just about every time you buy based on a magic pill promise, you will be disappointed.

Someone asked me recently if he should get some copywriting software that promised to make it easy to churn out high-converting VSLs…

Here are my thoughts on that magic pill promise of yet another copywriting shortcut…

Yours for bigger breakthroughs,

Roy Furr